At the 6th China International Import Expo (CIIE), the BMW Group has been exhibiting for six consecutive years, bringing five new energy products, including the BMW iX5 hydrogen fuel cell vehicle, the electric flagship i7 M70L, the iX, the i4 and the XM Label RED Limited Edition.
BMW Group Chairman Philip Zipzer: There are multiple routes to promote electrification.
These models represent BMW's electrification pathway: all-electric BEVs, plug-in hybrid PHEVs and hydrogen-powered FCVs, which coincide with BMW Group Chairman Zipzer's repeated emphasis on "multiple paths to combat climate change".
BMW believes that only diversified technology routes can better meet the needs of different regions and different customers. For example, in areas where charging conditions are not ideal, PHEVs and hydrogen can be a powerful complement.
In particular, BMW took the lead in exploring PHEVs among foreign brands, among which the 5 Series PHEVs once sold more than 3,000 units per month in China, successfully activating the luxury PHEV market.
Because diversified demand is an important feature of the automotive market, consumers can make a choice between pure electric or hybrid, and whether HEV or PHEV is better in hybrid.
For OEMs, if there is only one route of pure electric, no matter how strong the individual strength is, it will not be able to win in modern three-dimensional operations, and BMW with fuel vehicles, PHEV, EV, and FCEV and other full-category technologies will form a powerful offensive integrating sea, land, air and space.
As of December this year, the BMW Group's sales of new energy vehicles in China exceeded 300,000 units, far ahead of luxury brands.
This offensive first paid off in China, where BMW showed strong performance in the first three quarters of the year, with sales more than tripling year-on-year to 69,603 units. Among them, the new BMW i3 and BMW iX3 are still popular, with sales of 350,000 units and close to 30,000 units, making them the two most popular models in BMW's BEV lineup.
If the i3 and ix3 support BMW's electrification, then the i7 is the tip and benchmark of BMW's electrification pyramid. In line with BMW's grand strategy, the electrification of the 7 Series is not limited to pure electric routes, and PHEVs are also added, and the pattern has opened up.
At the 2023 Chengdu Motor Show, BMW's most powerful electric vehicle in history, the innovative pure electric i7 M70L, was officially launched, with a suggested price of 18990,000 yuan. At the same time, the flagship's first plug-in hybrid M model, the all-new M760LE, also entered China at a price of 18190,000 yuan.
With the addition of the two new models, BMW's electric flagship family will include four models: i7 eDrive50L, i7 Xdrive60L, i7 M70L, and M760le, further strengthening the BMW brand's leadership position in the large luxury electric vehicle segment.
As we all know, the 7 Series is BMW's flagship sedan, and the i7 is the pure electric version of the 7 Series. More precisely, the i7 represents BMW's first flagship in the electric era, engineered and developed in Germany, while the design was inspired by China.
In addition to the design and power, the i7 provides an all-round sense of technology brought by digitalization and intelligence. Its appearance has also largely dispelled people's doubts about whether BMW can still maintain its leadership in the electric era.
As BMW Group Chairman Philip Zipzer said: "The innovative all-electric BMW i7 is the strongest 7 Series and is the latest example of BMW's successful development and commitment to electrification. ”
The core concept of the BMW WI7 cockpit is the effect of "SHY Tech"** technology, while maintaining the luxurious atmosphere that a luxury flagship car should have, the details are simplified, and the innovative and exquisite materials and details are designed to create a luxurious atmosphere full of science and technology.
Of these, 12 are integrated3-inch digital instrument cluster and 14Integrated floating curved screen with 9-inch touchscreen display. Its innovation lies in the "one" and "curved surface", which greatly improves the visual effect of the instrument screen and the central control screen, while also taking into account the convenience of the driver's operation.
As an executive-class sedan, the new car's innovation in the rear is unparalleled. The 31-inch BMW floating giant screen with up to 8K resolution is cleverly integrated into the car's canopy system and supports 32:9 mode** entertainment. The rear entertainment system ecology not only introduces the domestic top stream application - iQiyi, but also introduces the Huawei application market. As a result, BMW became the first luxury car brand to equip its rear seat entertainment system with HUAWEI AppGallery.
The digital functions of the car are not only the in-car entertainment system, but also the autonomous driving assistance function and the automatic parking assistance function related to driving safety. The innovative all-electric BMW i7 offers Level 2 advanced driver assistance features, with more than 30 ultrasonic, proximity and long-range sensors across the vehicle, as well as MobileYe's 8-million-pixel in-vehicle camera, which reduces the number of front-facing cameras and doubles the resolution to provide better safety for drivers and passengers.
The innovative all-electric BMW i7 is equipped with the Pro Autonomous Driving Assistance System, in which the lane change assist function is localized to the driving Xi and road conditions of Chinese users, and the minimum starting speed is reduced from 70 km/h to 30 km/h. At the same time, the vehicle provides automatic parking assist system PRO, which not only improves the route memory distance of the following reversing function from 50 meters to 200 meters, but also stores up to 10 parking paths.
In addition, for the first time, the innovative all-electric BMW i7 features a remote parking function, which allows users to park elegantly and easily with just a smartphone while outside the vehicle, comfortably handling narrow parking environments. Drivers only need to be within 6 meters of the vehicle, and they can control the vehicle outside the vehicle through the My BMW App to complete functions such as vertical automatic parking, automatic parking in side parking spaces, and memory parking, and enjoy the intelligent and connected electric driving fun.
It is not difficult for an electric car to run fast, but the difficult thing is to drive it, that is, to control it well.
Power and handling are undoubtedly the two most important parts of BMW's sporty attributes, and the i7 uses the fifth-generation BMW eDrive electric drive system developed by the BMW Group.
In addition, BMW has further upgraded the Magic Carpet Intelligent Air Suspension System, which is the first to be used in BMW models with the Active Comfort Anti-Roll function, which can actively adjust the vehicle height on the leaning side of the vehicle to provide a smoother driving experience.
Known as the "flagship of the electric era", it also comes from the perfect combination of the electric drive system and the essence of BMW's car manufacturing. The ultra-thin power battery is arranged under the floor of the vehicle, the height of the battery cell is only 110 mm, but the net capacity is as high as 1017 kWh.
Taking the latest addition of the BMW i7 M70L as an example, this is the fastest acceleration and most powerful BEV in the BMW brand's history, and it is also the first time that BMW has placed an all-electric M performance car in the brand's flagship model lineup, marking a new milestone on the road to electrification for the BMW M brand.
The car delivers a maximum output of 485 kW (660 hp) and 1,100 Nm of torque, and with BMW M's proprietary chassis tuning, the car accelerates from 0 to 100 km h in just 3In 7 seconds, customers can experience the pure electric driving pleasure of BMW M from the track.
If the all-electric i7 isn't enough for you, then the all-new BMW M760LE should do, and this is the first time BMW has introduced a plug-in hybrid M model on the 7 Series, which solves your range anxiety, which is also a PHEV model among large luxury sedans.
The all-new M760LE is equipped with 18The 7 kWh high-voltage battery increases the battery capacity by more than 50 percent compared to the previous generation, enabling the vehicle to achieve an all-electric range (WLTC) of 82 km.
In terms of power, BMW's high-performance electric motor combined with an inline-six turbocharged engine brings a maximum output of up to 420 kW, with a peak torque of 800 Nm, and 000 acceleration in just 43 seconds, still a lot of luxury fuel vehicles in seconds.