Behind the popularity of the 2 yuan bakery all over the Internet, it is not to sell bread, but to ha

I have always said that the catering industry is a fashion industry, you see that the "** small table" has just stopped, and the "2 yuan bakery" has suddenly become popular all over the Internet, and it can only be said that some people are really good at fooling.

According to ** reports, in Jinan, Nanning, Hefei, Nanchang, Wuhan, Changsha and other cities, "2 yuan bakeries" have sprung up like mushrooms after a rain and opened all over the streets and alleys.

As a blogger with many years of experience in opening a restaurant, I knew that this "2 yuan bakery" was very unreliable, and after some careful research by me, I found the unknown secret behind the 2 yuan bakery: "Not to sell bread, just to harvest catering white!".”

Why?Let's use a real case to tell you that my friend Lin Xiaodong opened a 2 yuan bakery in a central city in Jiangxi, and on the 7th day of opening, he wanted to close the store because it was not profitable at all.

Lin Xiaodong has not optimized this year, he has been staying at home, and he has not found a suitable job, some time ago, when he saw on the Internet that the "2 yuan bakery" can earn 180,000 yuan a month, he was completely moved.

Although Lin Xiaodong had never opened a restaurant before, he still thought that he was the "chosen one", and after some consultation, Lin Xiaodong knew that there were no requirements for the location of this bakery, as long as it was a store on the street.

So Lin Xiaodong rented a store of less than 40 square meters on a relatively prosperous commercial street at his doorstep, with a monthly rent of 4,000 yuan.

Seeing that the rent was cheap, Lin Xiaodong rented it, and after some simple renovation, the bakery opened, but after opening, Lin Xiaodong found that there was no business in the store at all, and less than 100 customers entered the store even on the opening day.

Originally, I thought that the rent of 4,000 yuan was very cheap, but now it has become one of the important reasons restricting the profit of the bakery.

Although the headquarters has about 3 days of training, but after Lin Xiaodong Xi finished the course, he still knew little about making bread, so Lin Xiaodong invited a pastry master to make noodles in order to open this 2 yuan bakery.

In addition, a clerk was also hired, and the labor salary of the pastry chef and clerk alone cost tens of thousands of yuan, plus Lin Xiaodong, a total of 3 people in the bakery.

However, it is still very difficult for a pastry chef to make fresh and delicious bread during the peak season, and sometimes there are many customers at once, and the staff is also in a hurry.

Nowadays, when opening a store, labor cost is an indispensable expense, especially for bakeries that need to be freshly made, 1 pastry chef is already the minimum configuration.

Lin Xiaodong calculated that the cost of store rent, labor costs, water and electricity bills, food costs and other expenses added up, and the cost of at least 20,000 yuan a month.

The ** bread in the store is in the range of 2 yuan to 3 yuan, most of which are 2 yuan, according to this calculation, at least 5 yuan a month to be able to protect the capital, that is to say, there must be a turnover of 1666 yuan per day.

Follow an average of 2 per loafAt least 666 loaves of bread are sold in a day, and if each person buys 5 loaves of bread on average, at least 133 people need to buy them.

After seeing such data, Lin Xiaodong completely collapsed, even on the opening day, less than 100 customers entered the store to buy bread, let alone usually.

Bread is not just needed food, unlike steamed buns, Chinese do not have the Xi of eating bread in the morning, usually everyone does not like to eat bread, bread is a niche food.

7 days after the opening, Lin Xiaodong found out that he had been fooled, it turned out that people were not making money by selling bread at all, but to harvest the franchise fee and training fee of the catering novice.

The so-called 3-day package church is actually a pretense, because Lin Xiaodong found after learning for 3 days that he had not learned to make bread at all, and if he thought about it, he could understand that if he could learn to make bread in 3 days, the pastry chefs on the street would be unemployed.

If the 2 yuan bag shop is really so profitable, why don't people call on relatives and friends to open it together?

Do I have to give you the opportunity to make a lot of money?

Just because you're better-looking?

You want to make a lot of money, but people only think about your principal.

The same is true for 2 yuan bread, this business model cannot be established at all, it is just a farce, and after the limelight, it is a chicken feather.

What do you think about this?

Give people roses, and there is a lingering fragrance in your handsThumbs up**Good luckMay you have unexpected luck and sudden joy.

This article was originally written by the New Era of Catering, welcome to pay attention to it, and take you to grow knowledge together!Welcome to leave a comment, collect and **, every one of your likes, I take it seriously as a "like". If you are interested in the catering industry, love food, like entrepreneurship, have ideas and dreams, then you might as well bring you a different perspective to interpret catering entrepreneurship and share food every day.