In today's business environment, the relationship between consumers and merchants is increasingly complex. Traditionally, merchants and consumers have been in opposing positions, and their conflicting interests have made it difficult to sustain the relationship. However, the Jun Fenghuang model breaks this inherent relationship and redefines the boundary between consumption and income through a unique integral model.
The core concept of Jun Fenghuang model is "shared consumption and sales model", which draws on the concept of "Consumer Capital", distributes the value-added part of commodities according to labor, distributes the value-added value of commodities through effective mechanisms, and stimulates the vitality of the market economy. Under this model, merchants and consumers are no longer two groups opposed to each other, but participate in the value creation process of goods together to achieve a win-win situation.
Jun Fenghuang's integral model is one of the cores of the model. After registering on the platform, users can get a certain number of contribution value points, which can participate in daily dividends. At the same time, users can also earn more points by spending on the platform or referring friends to register and consume. These points can be redeemed for the corresponding merchandise, discounts, etc. This point model effectively improves user engagement and stickiness, enabling users to participate more actively in various activities of the platform.
Merchants
1. Free check-in.
2 Provision of Products.
3. The payment will be automatically received after the transaction is completed (88%)
4. The platform gift record (12% of the transaction amount) and the proportion of the contribution value participate in the red envelope of the platform's income distribution.
Users
1. Registration-free.
2.**Purchase products or services online and offline.
3. After the transaction is completed, the platform will send additional points.
4. Points can be exchanged for corresponding products in points**.
5. Points can also be exchanged for platform contribution points and enjoy the red envelope of platform income distribution.
Earnings distribution red envelopes
Proportion of platform revenue distribution (approximately).
1. The proportion of consumer distribution is 786%
2. The proportion of merchant allocation is 95%
3. The two-tier promotion and distribution distribution accounts for 89%
4. District service companies account for 15%
5. Platform management accounts for 15%
Revenue model:
1. Registration incomeRegister on the platform to get 9999 contribution points (currently adjusted to 11888 points), and all points participate in the daily dividend of 3/10,000.
2. Consumption income, members can get 10,000 points if they spend 100 yuan on the platform.
3. Referral income: (1) Referral rewards, 16,888 contribution points will be rewarded for recommending friends who successfully register on the platform;
2) Consumption rewards: 5% of the referrer's consumption amount and 100 contribution value points are directly recommended for users to spend on the platformIndirect referral consumption rewards, 2 percent of the consumption amount5% 100 contribution points.
3) Sales rewards, directly referred users sell goods on the platform, and the referrer gets 125% 100 contribution points. (4) Recommend users to real-name authentication to become entrepreneurial users, and 100 or more will be paid a basic salary every month, and 1,000 people will be given the original equity.
4) Watch advertising rewards, you can get points rewards by watching different ads in the app.
4. Promote rewards
1) Facilitate users to purchase the company's original shares to become partners of the company, and reward the referrer with 10% of the transaction amount in cash;The service center where the referrer is rewarded10;Facilitate the reward to be distributed to the account balance on the 15th of the following month.
2) Promote the user to successfully land in the regional service center to reward the referrer with 5,000 yuan in cash, and facilitate the reward to be distributed to the account balance on the 15th of the next month.
The above contribution points will be rewarded with cash according to 3/10,000 per day, and can be withdrawn if it is over 100 yuan, and the withdrawal fee is 3%.
According to the description of Jun Fenghuang members, the return rules are that consumption of 1 yuan is equal to 1 point, and 1 point is equal to 100 contribution value. Suppose a consumer spends 100 yuan on the platform, the 100 yuan will exist in the form of 10,000 contribution values, and Jun Fenghuang will use 003 The dividend coefficient will be calculated and returned until the return is completed.
For merchants, they need to pay a certain amount of commission to the platform - 12% of each transaction amount, but the platform will also enter the merchant's account with the contribution value and then return it.
In short, the successful experience of the Jun Fenghuang model provides a useful reference for other enterprises. By redefining the boundaries between consumption and revenue, companies can create a new business model that is a win-win situation for both merchants and consumers. This is of great significance to promote the sustainable development of the entire business ecosystem and improve the consumer experience.