In recent years, the catering track has ushered in the outbreak of large single products, such as sauerkraut fish, grilled fish, bullfrogs, crayfish and other large single products, especially bullfrogs, which have become popular in recent years.
In 2015, Frog Laida took the lead in focusing on bullfrog single products, innovating to create 12 different flavors of bullfrog pots, seizing the market opportunity, successfully becoming popular and harvesting a large number of frog fans. It is understood that Frog has opened more than 460 bullfrog food stores in more than 100 cities across the country.
In fact, bullfrog is a common delicacy in Sichuan and Hunan cuisine, with a relatively wide mass base, and the matching attribute with other ingredients is also very strong, so when Frog Laida chose to focus on the niche item of bullfrog, it also took a fancy to the development potential of this category.
After Frog Laida focused on bullfrog single products, it was very popular, almost a fire, so it also attracted a group of followers and imitators, and the bullfrog category track ushered in a vigorous development.
According to incomplete statistics, there are nearly 50,000 restaurants related to bullfrog cuisine nationwide, and frog laida, as the pioneer and leader of bullfrog food, is a leader in both the number of stores and brand reputation, and is loved and sought after by the majority of consumers.