As a rigid necessity of daily life, washing machines have long become the standard configuration of modern homes. However, on the whole, China's washing machine market has entered the era of stock, coupled with the weakness of the overall market environment, resulting in the decline of washing machines this year.
According to the statistics of the Whale Staff Platform, the cumulative sales volume of the washing machine market on the Jingdong platform in 2023 will be about 15 million, a year-on-year decrease of about 7%;The cumulative annual sales were nearly 24.2 billion, a year-on-year decrease of about 12%. At the same time, on the Tmall platform, from January to November 2023, the cumulative sales volume of the washing machine market will be nearly 9.9 million, and the sales volume will be nearly 15.3 billion+.
Here, the whale staff synthesizesJingdong platform major appliances - washing machinesThe sales volume, sales and hot-selling products of each brand under the category have screened out the top 10 brands shortlisted for the 2023 annual hot list of washing machines. (The following data are all ** on the Whale Staff platform, and the data is as of 2023.)11）
Haier |Annual sales volume of 3.3 million+ |The annual sales volume is nearly 7.1 billion
The cumulative sales of the first product on the hot list are 210,000
According to whale staff data, the Haier brand will rank first in sales in the washing machine market in 2023, with an annual sales volume of 3.3 million+ and annual sales of nearly 7.1 billion. In January 2023, the sales of Haier washing machines reached an annual peak, with monthly sales exceeding 490,000 and monthly sales exceeding 1 billion yuan. At present, on the Jingdong platform, there are more than 380 Haier washing machine-related stores, and the number of dynamic sales SKUs is 4900+.
Monitored by the whale staff platform, the "10 kg large capacity 1"08 washing than drum washing machine" is Haier's best-selling commodity, with an annual sales volume of 210,000 products on the Jingdong platform and sales of 3800 million+. The lowest price in history of the product is as low as 1699 yuan, and the highest is as high as 2099 yuan.
Little Swan |Annual sales volume of 3.1 million+ |The annual sales volume is nearly 6.7 billion
The cumulative sales of the first product on the hot list are 140,000+
The second best-selling washing machine in the washing machine market is Little Swan, with an annual sales volume of 3.1 million+ in 2023 and sales of nearly 6.7 billion. Judging from the monthly sales, in June this year, the sales performance of Little Swan washing machines reached the peak of this year, with a monthly sales volume of 380,000+ and a sales volume of 9500 million+. At present, the number of stores and products of Little Swan washing machines on the Jingdong platform are +.
The best-selling product of the Little Swan brand is the "Deep Sterilization and Removal of Mites BLDC Inverter 10kg Large Capacity Drum Washing Machine", with a cumulative annual sales volume of 140,000+ and sales of nearly 2800 million+. The lowest price of this product is 1699 yuan, and the most ** is 2099 yuan.
Midea |Annual sales volume of nearly 2 million |Annual sales volume of 2.5 billion +
The cumulative sales of the first product on the hot list are nearly 130,000
The sales performance of the Midea brand ranks third in the washing machine market, with nearly 2 million sales of Midea washing machines in 2023 and sales of 2.5 billion+. In January this year, Midea's washing machine sales performance was relatively high, with a monthly sales volume of nearly 260,000 and a sales volume of 3500 million+. Up to now, there are nearly 280 stores of Midea washing machines on the Jingdong platform, and the number of products is 1900+.
This year, the "10 kg Healthy Mites Removal Washing Machine" of the Midea brand is more popular, with an annual sales volume of nearly 130,000 and a sales volume of nearly 1600 million. From the point of view, the lowest price of this product is as low as 919 yuan, and the lowest price is 1549 yuan.
Siemens |Annual sales volume of 270,000+ |The annual sales volume is nearly 1.3 billion
The cumulative sales volume of the first product on the hot list is 220,000+
The fourth best-selling washing machine in the washing machine market is Siemens, with a sales volume of 270,000+ in 2023 and a sales volume of nearly 1.3 billion. In June this year, the sales of Siemens washing machines reached the peak of this year, with a monthly sales volume of nearly 430,000 pieces, with sales of 200 million+.
The best-selling product of the Siemens brand is this "low-temperature purification and mite removal hot air freshening washing machine and dryer all-in-one machine", and the sales volume of the product is 220,000+, sales of 1100 million+. The lowest price of this product in this year is 4599 yuan, and the lowest price is 6699 yuan.
Panasonic |Annual sales volume of 400,000+ |The annual sales volume is nearly 12500 million+.
The cumulative sales of the first product on the hot list are 4900+
Panasonic ranked fifth in the washing machine sales market, with sales of 400,000+ and sales of nearly 12500 million+. In June this year, Panasonic washing machines sold nearly 60,000 pieces in the market, with sales of 2100 million+.
The best-selling item of Panasonic washing machines is the "11. Washing ratio 10kg drum washing machine + inverter heat pump dryer", the sales volume of the product is 4900+, and the sales volume is nearly 55 million. The lowest price of this product is 9499 yuan, and the lowest price is 12499 yuan.
Commander-in-Chief |Annual sales volume of nearly 750,000 |The annual sales volume is nearly 8200 million
The cumulative sales of the first product on the hot list are nearly 110,000
Commander ranks sixth in the hot list of washing machines, and this year's sales of Commander washing machines are nearly 750,000, with sales of nearly 8200 millionIn January 2023, the sales volume of the commander washing machine was 960,000+, sales of nearly 1200 million
The commander's "10 kg large-capacity wave wheel automatic washing machine" is the first product in the hot list, this year, the product sales on the Jingdong platform nearly 110,000, sales of nearly 97 million. In this year's sales cycle, the lowest price of goods is 849 yuan, and the lowest price is 929 yuan.
Mijia |Annual sales volume of 330,000 |Annual sales volume 4600 million.
The cumulative sales volume of the first product on the hot list is 280 thousand
According to Whale Staff data, the sales volume of Mijia washing machines in 2023 will be 330,000 pieces, with a sales volume of 4600 million. In November this year, the sales of Mijia washing machines reached the peak of this year, and the sales volume of the month was nearly 450,000, with sales of 61 million+.
On the Jingdong platform, the best-selling product of the Mijia washing machine is the "12 kg ultra-large capacity washing and drying machine", and the annual sales volume of the product is about 280,000, with sales of 58 million+. After monitoring, the lowest price of the commodity this year is 1899 yuan, and the highest price is 2299 yuan.
tcl |Annual sales volume of 440,000+ |Annual sales volume 4300 million+
The cumulative sales volume of the first product on the hot list is 710 thousand
According to statistics, the sales volume of TCL washing machines this year was 440,000+, and the sales volume was 4300 million+In January 2023, the sales volume of TCL washing machines was 560,000+, with sales of 57 million+.
TCL's best-selling product is this "8kg large-capacity wave wheel washing machine", and the annual sales volume of the product is 710,000, with sales of 48 million+. From the perspective of **, the lowest price of the product is 619 yuan, and the lowest price is 729 yuan.
Chigo |Annual sales volume of nearly 740,000 pieces |Annual sales volume 3900 million+
The cumulative sales volume of the first product on the hot list is 630 thousand
In 2023, the annual sales volume of Chigo washing machines will be nearly 740,000 pieces, with a sales volume of 3900 million+In November this year, the monthly sales of Chigo washing machines were as high as 54 million+.
Chigo's top-selling product this year is "8.."2 kg with air-drying fully automatic washing machine", the sales volume of the product is nearly 630,000, with sales of 37 million+. The lowest price of this product is as low as 588 yuan, and the lowest price is 598 yuan.
Skyworth |Annual sales volume of nearly 310,000 |Annual sales volume of 300 million+
The cumulative sales volume of the first product on the hot list is 640,000+
According to statistics, Skyworth washing machines will have an annual sales volume of nearly 310,000 in 2023, with sales of 300 million+.
Skyworth's best-selling product is the "99% sterilization and mite removal 8kg drum washing machine", and the annual sales volume of the product is 640,000+, with sales of 72 million+. The lowest price of this product is 1049 yuan, and the lowest price is 1149 yuan.
Whale staff data** is available in public channels, and the data acquisition and statistics may be incomplete, and are for reference only.
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