98% of customers only choose 2% of the store consumption, this is also the so-called "Wangpu law", maybe your store in a certain aspect, only a little worse than competitors, but it is this terrible point that seriously affects the sales performance of the store, how should novices open convenience stores improve the sales performance of the store?
Follow me, there is no choice to take you to play convenience store entrepreneurship.
1. Understand each customer.
Customers in each store can be classified according to age, spending power, etc., the goods required by different consumer groups are different, and novices should carry out targeted publicity and maintenance for different groups of people after opening a store, on the one hand, to increase the sales of the store, on the other hand, it can also reduce the pressure on inventory.
Second, do a good job in the selection of goods.
Novices will be in a confused period in the early stage of purchase, do not know what to sell, what to sell, at this time you can refer to the surrounding competition store loading mode, according to the sales of relatively large categories for testing, every week there must be new products on the market, every week there must be old products eliminated, every week must also have the main products. The purpose is to put the product in the customer's position and put the product in the customer's position, and these products need to be verified to be whether the customer needs them.
3. Get to know every customer who enters the store.
There is no other secret to the operation of convenience stores, but the old Ker. When a regular customer enters the store, you immediately know what he needs to buy, and that's when he succeeds. What old customers want is care and care, and the way for old customers should be based on "warm care", a casual greeting when entering the store, and a small gift after consumption, the cost is not too high, but it can make old customers feel that you can remember him.