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On December 28, Xiaomi's SU7 technology conference held in Beijing brought unprecedented surprises to the entire industry. As the head of Xiaomi, Lei Jun put forward a bold idea at the press conference - to encourage Apple users to switch to the arms of Xiaomi cars. He called on fans to replace their iPhones with the latest Xiaomi 14 for a better driving experience.
As soon as Lei Jun's words came out, he undoubtedly dropped a bombshell in the smart car market. As we all know, Apple has always been a leader in the field of smart technology, and its iPhone, iPad and other products are loved by users around the world. As a technology giant that started with smartphones, Xiaomi has made remarkable achievements in smart home, Internet of Things and other fields in recent years. Today, as a part of the Xiaomi ecosystem, Xiaomi Auto is striving to break the limitations of the traditional automotive industry and bring users an unprecedented intelligent driving experience.
For Lei Jun's call, in-depth interpretation of the reasons behind it, we can find the following:
Technical confidence: Lei Jun said frankly that the core technology of Xiaomi Auto has reached the industry-leading level. In order to provide a better driving experience, Xiaomi not only continues to innovate in hardware, but also optimizes software and systems. This is also the confidence of Xiaomi Auto to dare to invite Apple users.
User experience: For many Apple users, they already have a deep dependence on the ecosystem of Apple products. Lei Jun said that Xiaomi cars will be perfectly compatible with Apple devices, whether it is CarPlay, AirPlay or iPad to control the car, users can seamlessly switch and enjoy the same excellent intelligent driving experience.
Ecological integration: At the press conference, Lei Jun mentioned Xiaomi's ecological chain integration capabilities more than once. From smartphones to smart homes to smart cars, Xiaomi is building an all-round smart ecosystem with no dead ends. This ecosystem will provide users with a more convenient and efficient lifestyle, and as an important part of this ecosystem, Xiaomi naturally does not want to miss out.
Industry change: With the rapid development of technology, intelligent driving has become the development trend of the future automotive industry. In this change, Xiaomi is striving to become an industry leader with its strong technical strength and keen market insight. Lei Jun said that Xiaomi Auto's goal is to enter the first echelon of the intelligent driving industry, and hopes to work with more peers to promote the progress of the industry.
Objectively speaking, Lei Jun's call has had a profound impact on the entire intelligent automotive industry. It not only shows Xiaomi's ambitions in the field of intelligent driving, but also provides new ideas and directions for other companies. In the future, with the continuous progress of technology and the continuous change of market demand, we have reason to believe that Xiaomi Auto will lead the new trend of intelligent driving and create a better travel life for users.