In the past, new domestic forces were blooming, and overseas new car companies were also contending; Now many car companies have fallen in the cruel reshuffle of the industry. The pace of the times never stops, the knockout competition of the industry continues, and how to survive is the main theme of many car companies in the next few years. 
In 2023, the automotive industry will be reshuffled, and many new car-making forces have come to the end of their rope and fallen into a "collapsed" crisis. The number of new EV manufacturers in China has plummeted by 90% from nearly 500 at its peak in 2018, and only about 40 companies are left to operate normally. The reality is destined to be cruel, how many new car-making forces will stop in 2023? Why are they in trouble, embattled? In 2023, the number of domestic new energy vehicle related brands will exceed 487 in 2018, and most of the new power brands have not survived the PPT stage. Since the beginning of 2023, the domestic auto market has ushered in an unprecedented involution price reduction, and mainstream car companies have played the emotional card while ensuring profits, further giving profits to consumers. 
Everyone has heard of the name of Hengchi Automobile, and Hengchi 5 has been mass-produced and delivered in the early stage, but the number of deliveries has not exceeded 1,000 units. The strength of Tianji Automobile's car-making is self-evident, but due to the imbalance between production and sales, Tianji Automobile has come to the verge of delisting; WM Motor was once known as one of the four tigers of the new forces, and its development prospects are not bad, but it is facing the same problems as Tianji Motor, with store closures, factory shutdowns, and after-sales difficulties, and it is not far from delisting; Aiways, once seen as the most promising new power brand, has not paid wages for months and is now filing for bankruptcy. The head new power car companies are also not having a good time, and NIO has recently fallen into an eventful season, with losses, layoffs, open battery swaps and other topics frequently rushing to the hot search. Xpeng Motors has also just passed the danger period. Nezha Automobile's current sales are obtained by "breaking the bottom" price reduction. Some of the above-mentioned new car-making forces are likely to withdraw from the domestic auto market in the past two years, and some car companies cannot continue to develop, so they simply file for bankruptcy directly, such as Reading Automobile, Byton Automobile, Ziyoujia Automobile, etc., almost all of these car companies have a situation of high driving and low driving. 
Automobile manufacturing is not a simple patchwork of parts, in addition to the strong support of the capital behind it, it is also necessary to master a series of core technologies, the domestic automobile market is entering a new round of elimination, those who only know how to pile up materials, pile configuration of car companies, it seems that it is difficult to continue to develop. Only car companies that meet the pain points of consumers can develop better. Li Auto is the winner of the new power camp. With a keen sense of the market, the "family car" segment that Li Auto is betting on will have explosive growth in 2023. And the "low-key" Leapmotor will also achieve a wave of counterattacks in 2023. The outstanding performance of both automakers shows that the NEV market is full of opportunities, but only if they have the ability to seize the opportunities. The decisive battle in 2024 is about to begin, and 2024 will be a year of intensified involution. With the popularization of new energy technology, more and more manufacturers are pouring into the market in an attempt to get a piece of the pie. In order to compete for market share, some unscrupulous merchants may adopt unfair competition methods, such as dumping at low prices and exaggerating product performance. This will lead to more new energy vehicles with unstable performance and substandard quality on the market, bringing huge risks and losses to consumers. However, inferior products will eventually be eliminated, with the continuous development and maturity of new energy technology, new energy vehicle manufacturers should pay more attention to the improvement of product cost performance. This requires continuous cost reduction and efficiency improvement to achieve a more competitive selling price. Therefore, in the new energy vehicle market, the first battle will become more and more intense, and manufacturers will also launch more attractive strategies, and even bring more competitive new products to attract consumers to buy new energy vehicles. 
NIO plans to launch 9 core products under 3 brands, including 6 NIO models, 2 Alps models, and 1 Firefly, which will include new flagship models, facelifted models, and all-new models. Li Auto also plans to launch and deliver a total of 4 products in 2024, and said that 2024 will be the most product-rich year since the company's establishment. In addition to bringing its first MPV model next year, Xpeng Motors will also launch 3-4 new cars, including the new brand's first A-class intelligent pure electric sedan Mona, which has strategic cooperation with Didi, as well as a sedan and an SUV. In 2024, all major new power car companies will go all out, and the new energy Armageddon will begin. Under the dual pressure of war and involution, the new energy vehicle market will usher in more fierce competition and will also face more challenges and opportunities. Only by continuously improving the cost performance of products and strengthening compliance management can we be invincible in the fierce market competition. Many new automakers claim to be about to raise large amounts of money or launch new products to differentiate themselves from other companies. The leaders of these new forces are either disruptive startups or veterans of the automotive industry, which will propel them forward. The new EV makers may fail to acknowledge the simple fact that the complexity and cyclical nature of achieving their goals is grossly underestimated, and it is difficult to determine who will have the last laugh in the end. List of high-quality authors