Recently, Bain & Company, a global consulting agency, and Kantar Worldpanel jointly released the "2023 China Shopper Report". Overall, China's FMCG industry has seen a modest recovery in the first three quarters of 2023, with growing consumer interest in healthy, cost-effective and unique products. The three elements have become the key to brand competition.
Since its inception, the brand has been starting from the needs of women's health, researching products, scientifically checking, and creating a product series known as "Friends of Women's Health", helping women develop a good living condition and cope with the challenges of every day through health products that are integrated into life.
Qiaomeiyun focuses on ingredient research and development, starting from every ingredient.
Ingredients are the foundation and guarantee of the product, Qiao Meiyun brand is equipped with professional laboratories and personnel, from the raw materials into the factory to the finished product off the production line, professionals will conduct a sensory evaluation of the product, combined with actual testing and data analysis, to ensure that consumers start with each product health and confidence.
In terms of scientific research, Qiao Meiyun cooperated with Beijing Technology and Business University to jointly establish a product research and development base, through the combination of scientific research and digitalization, to empower craftsmen and help the sustainable development of women's health, new aesthetics and new dietary markets. At present, the brand has cooperated with universities to successfully publish the research and development results in the international journal "Modern Food", which provides a theoretical basis for the health and effectiveness of the product.
Qiaomeiyun has two major product series to help women's health through details.
Qiao Meiyun research and development of two major product series, beauty care series selected natural plant extracts, through the way of external care to help women achieve natural beauty, its no-makeup**, essence spray and essential oil series by the majority of consumers; The Dietary Nourishment Series includes bird's nest red ginseng Yufeng cream, collagen bird's nest drink, fresh bird's nest and other products. Through easy-to-take packaging, the product is integrated into daily life, helping consumers to be a little healthier every day and adjust the pace of life.
Pretty rhyme without makeup**.
Qiaomeiyun bird's nest red ginseng Yufeng cream.
Internal service + external two ways, beautiful beauty 360 ° care for women's health, in beautiful beauty, you can find a scientific plan for women's health, develop good life Xi, complete the healthy transformation.
In today's era, the determinants of consumption decisions are changing with each passing day, and products characterized by health, high cost performance and uniqueness are more and more favored by the market and consumers.