A good mascot IP can not only bring the value of communication effect and image concretization to the brand, but also bring a series of commercial benefits.
When the mascot IP is connected to the inertial motion capture system, it can be driven in real time by the real person wearing the motion capture equipment behind the scenes, and can bring traffic value, circle value and derivative value to the brand through scenarios such as virtual digital human live broadcast, digital human short **, and digital human offline activities.
How can that static mascot IP be driven by a mocap device?
For example, the mascot IP "Science Panda", Guangzhou Virtual Power provides a series of 3D virtual digital human customization services such as bone binding, expression production, UE rendering, etc., and connects the mascot 3D model to the inertial motion capture system for bone dynamics production, so that the science panda can have smooth and flexible body movements through the motion capture equipment VDsuit Full.
With the popularity of the concept of the metaverse and the development of inertial motion capture technology, the mascot IP is no longer limited to the function of "selling cute", but can also be combined with motion capture equipment to make the mascot IP "can say and move", which can be driven by real people wearing motion capture equipment behind the scenes, and applied to various brand marketing scenarios.
For example, in offline activities such as brand conferences and evening parties, the mascot IP can be hosted and performed in real time with the blessing of inertial motion capture technology, real-time high frame rate digital human rendering technology, naked-eye 3D AR VR and other technologies, so that the mascot IP can be used as a virtual host and dance talent performer of the brand's offline activities, and activate the atmosphere of offline activities in a way that young people love, and improve the memory and influence of the event.
As a 3D virtual human technology service provider and provider, Guangzhou Virtual Power has rich experience in the application of mascot IP motion capture technology, and can provide one-stop digital human inertial motion capture technology solutions to help brand mascot IP combined with motion capture equipment to apply the best activities easily and easily.