There is a saying that "the thousand-year-old culture looks at Shanxi". This land is the ancestral land of the Chinese nation, and the rich historical heritage has nurtured the splendid Jinyang culture, and also nourished the people and things here. Shanxi has the "Shanxi Fenjiu" recorded in the 24th history, the "Shanxi Old Aged Vinegar" known as the world's first vinegar, and the "Pingyao Beef" ...... the famous SanjinThe people here are also using surging vitality, unremitting efforts and rich imagination to pursue and create infinite possibilities for production and life.
Let more people see and understand Shanxi, which is the purpose of our trip. On December 9th, Haier Stores launched a new season of beautiful life and large-scale science and technology to help agriculture live broadcast in Taiyuan. Xu Meng, vice president and general manager of Haier Smart Home China, said at the scene that Haier stores will use leading home appliances and advanced smart technology to protect and help local high-quality agricultural and sideline products go to the whole country and reach users, so that more people can feel and taste the culture, food and history here.
In the final analysis, the essence of science and technology to help agriculture is to create a better intelligent life for users. Therefore, this is not only a new life jointly initiated by 30,000+ Haier stores across the country, but also a sincere commitment to protect a better life with science and technology. The highlights of this event are mainly reflected in three "different": different models, different technologies, and different consumption.
The mode is not the same: make good appliancesGood specialtyWalk into thousands of households
As one of the first explorers of self-built sales channels, Haier stores have been innovating and upgrading around user needs. From providing users with a wealth of products at the beginning, to making "buying appliances to find Haier" deeply rooted in the hearts of the people, to putting forward the strategy of "dedicated, professional and single-minded", and then to releasing the industry's first service-based national standard seven-star service standard ......After 27 years of development, Haier stores have deployed more than 30,000 stores across the country, realizing that "where there are users, there are Haier stores, and where there are stores, there are sincere services".
Nowadays, the cloud and the terminal have become a new consensus in the development of the industry. In order to allow users to have more choices, get a better experience, and buy better products, Haier stores have further opened up online and offline, and once again created a precedent in the industry with the new model of "store + live broadcast".
It can also be seen from this live broadcast that the Haier store not only immersively displays household appliances, but also promotes and displays the special agricultural products of the land of Sanjin to the audience, presenting a beautiful life of "what you see is what you get". Relying on the system of stores all over the country and in towns and villages, Haier stores will form "one network online and offline, one map of local food culture" across the country through real and rich live broadcast experience activities.
The advantages of this new model are also obvious, that is, "store increment, live broadcast quality".
First of all, through the form of live broadcast, the store can complete a wider range of radiation and coverage, reach more consumers, so that they can see better products, buy more satisfactory solutions, and get better servicesSecondly, Haier stores have a deep user base, huge contact point coverage, and live broadcast rooms with the store's word-of-mouth endorsement can also bring users and audiences a higher degree of trust.
Technology is different: smart technology allows good things from the source to reach users directly
People's pursuit of a better life is endless. This kind of beauty needs to be endowed with food, wine, and beautiful scenery, and it also needs high-quality channels to promote and smart technology to guard. Specifically, Shanxi has a unique resource endowment, and the special agricultural products are rich and high-quality. These products, with the support of Haier's leading original technology and smart technology, can exert the greatest value and collide with new vitality. This kind of two-way rush also allows users to see the complementarity of "good things and technology" in the live broadcast.
This time, representatives of "Ten Qintian" and local new farmers were invited to the live broadcast room to intuitively experience the "guardian power" of science and technology: Haier purifying and heating all-in-one machine equipped with "fresh water technology" supports four-level temperature adjustment, and the temperature of Shanxi Fenjiu is 40 degrees in 5 minutes, and the aroma of the wine is overflowingWang Yiheng, a farming boy, took out the Pingyao beef that had been stored for a few days from the Haier full-space fresh-keeping refrigerator on the spot, and the taste was still elasticThere is also soft and sweet Qinzhou yellow millet, which is cooked quickly and simmered slowly by Haier gas stove, which can not only give full play to the nutritional value, but also release the mellow taste to the greatest extent.
In addition, with the help of the Shanxi Retailers Industry Association, Haier stores also brought a series of high-quality products such as Zhongyang Xinyan fungus with rich nutritional value and Ninghuafu aged vinegar with intoxicating fragrance.
As Xu Meng said: "It has always been our mission to let science and technology truly enter the daily life of ordinary people and protect this beauty." This is also the core driving force for Haier Home Appliances to be proficient in science and technology and lead innovation.
In recent years, following the trend of user demand upgrading from single product to scene, from function to experience, Haier home appliances have also achieved innovation and upgrading from original technology to smart technology: taking the essence washing machine as an example, it can not only save time and water for efficient laundry, but also automatically identify the fabric of the laundry and automatically select the washing and care mode, link the smart hanger to achieve automatic falling, lifting, and even automatically place an order to buy when the laundry detergent is insufficient.
According to statistics, at present, 218 original technologies of Haier home appliances have been followed up by the industry and become a trend benchmark in the industry. At the same time, it has also won 9 consecutive championships of global smart home invention patents, realizing the "double leading" of original technology and smart technology.
Consumption is different: make a customized good life within reach
Today, Haier stores are no longer the sales terminals that specialize in selling electrical appliances, but the entrance for users to experience technological innovation and customize smart life. Users can not only buy the best home appliances, the best technology, and the best products when they come to the store, but also carry out the free matching and on-demand selection of scene solutions to realize the tailor-made smart home solutions.
So this time, in addition to bringing users a wealth of black technology home appliances and agricultural and sideline products, Haier stores also use smart scenes to restore the variety of beautiful lives to the greatest extent.
Take the kitchen as an example, users can not only get a full range of kitchen appliances, but also customize the smart kitchen scene, use the refrigerator to directly order traceable ingredients, and control the oven to achieve "one-click baking".In the smart bedroom, the smart pillow will automatically monitor the sleep curve after the user sleeps, and the air conditioner will be linked in real time to balance the temperature, humidity and clarity of the air.
The point is that it is not a hassle to realize such a smart life. Xu Meng mentioned that all the smart scenes displayed in this live broadcast, including all the smart scenes that users see and experience when they go to Haier stores, are not only "what you see is what you get" but also within reach. Because Haier stores have the service capability of "one-stop customization", whether it is early design customization, mid-term distribution and construction, or follow-up delivery and after-sales, the whole process can ensure the best user experience, so that the new smart life can be "one stop in place, one time".
Our live broadcast is different from offline events and e-commerce live streaming. Xu Meng said that Haier stores hope to use a more intuitive and intimate form of interaction, so that local cuisine and technological innovation complement each other, so that traditional culture and a better life complement each other.
This also means that this event is not only the starting point of Haier's store technology to help agriculture live broadcast in China, but also the beginning of a better life for the majority of users. Next, Haier stores will continue to promote the implementation of activities through 30,000+ stores across the country, and accelerate the coverage of thousands of households with the ultimate home appliances, smart technology, high-quality products, and convenient services.