The first live broadcast of "Xingsha Selection" was launched, with a turnover of more than 10,000 yuan
As a newly upgraded regional public brand in Changsha County, it aims to help Changsha County's native products "go out of the mountain" and special agricultural products "out of the circle".
In the live broadcast room selected by Hunan Xingsha, the anchor with goods is "shouting" about the store's products and benefits to attract C-end customers to buy. Photo by Jiang Lian.
Today is the first live broadcast of our 'Xingsha Selection', 10 yuan off for 50 yuan, 20 yuan off for 100 yuan, welcome everyone to place an order to buy! "It's all good things from Xingsha, everyone give us a little attention and support." ”…At 7 p.m. on December 8, in the live broadcast room selected by Hunan Xingsha, the anchor with goods was "shouting" about the store's products and benefits to attract C-end customers to buy.
The reporter learned that "Xingsha Selection", as a newly upgraded regional public brand in Changsha County, recommended two products from Changsha County for the public in this live broadcast: Little Duck Fairy Sauce Board Duck and Jinzhiyuan Handmade Egg Rolls.
Located in Gaoqiao Town, Changsha County, Little Duck Sauce Plate Duck Enterprise has won the recognition of the market by virtue of the traditional flavor of roasting first and then marinating.
Its raw materials are selected to grow more than 70 days of running hemp duck, after hand-cutting, duck shaping, with bamboo charcoal slow roasting for more than 8 hours, put into the brine of the inheritance of 36 spices to marinate for 1 hour, at this time, the duck skin becomes light and translucent, the duck meat is dry but not firewood, every inch of texture is full of marinated fragrance, extremely attractive. While introducing the production process of the sauce board duck, the anchor with the goods ate the sauce plate duck with relish, and said in his mouth "chewy, sweet and spicy, spicy and numb, hemp and fragrant, fragrant and fragrant", etc., so that many viewers in the live broadcast room issued "I am hungry", "I still want to eat after eating", "I want to place an order to buy it soon" and other feelings in the live broadcast room.
Located in Huanghua Town, Changsha County, Jinzhiyuan is a high-tech enterprise in Hunan Province integrating R&D, production, processing and sales of baked food, and a leading enterprise in agricultural industrialization in Hunan Province. Its handmade egg rolls are selected from fresh eggs from Changsha County farms and high-quality wheat from Sunshine Wheat Farm, adhering to the ancient process and retaining the pure egg flavor of the product. During the live broadcast, the anchor also introduced a variety of ways to eat egg rolls, so that the public rushed to buy this 20-year-old classic taste and product that carried the good memories of two generations.
The meaning of 'selection' is to select good products that are 'raised in the depths of the boudoir', and then through us to tap its inner spiritual core, tell good product stories and do a good job in packaging design, so as to further open up the market and meet everyone's pursuit and yearning for food. The person in charge of Xingsha selection said that the "Cattle Knife Test" has been recognized by the market beyond expectations, and nearly 100 orders have been placed in the 1-hour live broadcast, with a transaction amount of more than 10,000 yuan.
In the next step, Xingsha Selection will continue to rely on high-quality agricultural product enterprises and cultural and creative enterprises within the region of Changsha County and Changsha Economic and Technological Development Zone, fully integrate resources, develop its own brand products, and strive to build Xingsha's "new power" in the market segment of souvenirs, famous and high-end snacks. At the same time, give full play to the advantages of Changsha County Supply and Marketing Cooperatives, Xingsha Times' first circulation, online publicity and promotion, etc., through live webcasts, new promotion, creative marketing, etc., not only let Changsha County's native products "out of the mountain", but also let special agricultural products "out of the circle".
*: Xingsha Times.
Reporter: Song Binbin.
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