The trend of intelligent and connected vehicles is surging. How to make the in-car experience more enjoyable and realize the transformation of the car from a means of transportation to a "third living space"?The intelligent cockpit has become one of the industry answers.
On December 21, the "Smart Cockpit 'Immersion' at the Moment" Vehicle Immersive Intelligent Cockpit Seminar hosted by Danghong Technology was held in Hangzhou.
Geely Automobile, Zeekr Intelligent Technology, Lotus, Smart Cars and other well-known car brands, as well as leading experts from Dolby, Intel and other world-renowned enterprises gathered in Danghong Building to focus on topics such as immersive intelligent cockpit, intelligent cockpit platform, and local AIGC applications, and jointly develop new opportunities in the intelligent networked automotive industry.
"Immersion" in a multi-dimensional entertainment space.
Open up an immersive world of senses.
The in-vehicle cockpit is the perfect environment for an immersive audiovisual experience. In his speech, the head of Dolby's in-vehicle business in China said that cars are becoming a "second living room" for people to enjoy immersive entertainment experiences.
At present, more and more well-known domestic and foreign car brands and models support Dolby Atmos, and Dolby Atmos**, podcasts, and film and television services have also been launched in the car.
Previously, Danghong Technology has released the first encoder launched by a domestic manufacturer that supports Dolby Vision and Dolby Atmos**, which can bring a more realistic and vivid immersive experience to meet consumers' demand for high-quality audio-visual.
Run AIGC locally
Cockpit games, audio-visual, and interaction are upgraded.
In-vehicle immersive audio-visual is also inseparable from powerful computing power. The person in charge of Intel's on-board technology platform in China demonstrated a demo on the spot, showing that based on Intel's latest Core Ultra processor, it can run 13B of large language model inference smoothly locally, providing more innovation space for subsequent computing power support in scenarios such as intelligent cockpit, human-computer interaction and entertainment.
During this year's CIIE, Intel exhibited an intelligent cockpit platform equipped with a new generation of Core core, which provides users with industry-leading CPU and GPU computing power, and can provide immersive audio and video entertainment, driving safety experience and other services.
On the cockpit platform, it is equipped with the video and audio effects brought by Danghong Technology's "all-in-one immersive audio-visual entertainment middleware", bringing a novel experience to the audience.
5D immersive intelligent cockpit.
Enrich the full-scene driving experience.
The key to creating an immersive intelligent cockpit is to restore real perceptual interactions. At the seminar site, the person in charge of Danghong Technology's on-board intelligent cockpit product introduced the 5D immersive intelligent cockpit solution.
With the acceleration of the automotive immersive audio-visual revolution, Danghong Technology has "moved" the 5D cinema experience into the car, creating a "mobile audio-visual hall" that can be seen, moved, touched, heard, and smelled. In the 5D intelligent cockpit, the air conditioning, fragrance, seats, and atmosphere lights follow the plot or rhythm of the film, creating a "sense of immersion" of multi-dimensional perception.
What is the value of a 5D immersive intelligent cockpit for users and car manufacturers?
The person in charge said that on the one hand, the originally relatively independent experience function units are linked, and multi-modal perception information is integrated and displayed, bringing users a three-dimensional scene experience. On the other hand, through content and experience, it enhances the user's stickiness to the use of the vehicle terminal.
On-site discussion and exchange
The intelligent cockpit has become the core of the industrial chain
In the special discussion session, leading experts from well-known OEMs such as Geely Automobile, Zeekr Intelligent Technology, Lotus, and Smart Motors had a warm exchange with product and technical experts from Dolby, Intel, and Danghong Technology.
Focusing on cutting-edge hot spots such as "AI large model on the car", the guests collided ideas in the exchange and upgraded the interactive experience in the car.
Panelists believed that thanks to key technological breakthroughs such as 5G, video and audio, AIGC, chips and operating systems, the intelligent cockpit has become the core of the intelligent connected vehicle industry. It is in direct contact with the user and is easier to perceive, which can greatly enrich the user's full-scene experience in the cockpit.
In different scenarios, "large model + virtual human" is equivalent to equipping users with different types of assistants, who can become product use consultants anytime and anywhere, or can be a car guide on the go or an intelligent recommendation assistant in the entertainment system.
"Large model on the car" will improve the level of natural human-computer interaction, promote the intelligent upgrade of the car cockpit, and bring users a more life-oriented, personalized, comfortable and convenient experience.