Dong Yuhui finally won, the chairman came forward to apologize, the CEO was forced to retreat, and he became the first traffic "celebrity" to make the capital bow his head and compromise, which is of epoch-making significance!As ordinary people, we should take some comfort in this. When society develops to a certain extent, there will be class solidification, capital accumulation will become more and more crazy, the solidification will become more and more serious, and ordinary opportunities will become less and less. In addition to a relatively fair college entrance examination mechanism, we also have an Internet platform to show talents, which can allow ordinary people to get rid of the coercion of capital.
You may think this is a bit exaggerated, so let's talk about a real event. Does the post-8090s have a deep memory of the Internet celebrity songs around 2008, which can be described as the fairy fight of Internet celebrity songs in those years, "Lilac Fragrance", "Two Butterflies", "Love Trading", "Ten Million Reasons", "Cigarettes Fall in Love with Matches"...But since the past few years, we have found that the music industry has fallen so fast, and few classic songs have been born, and Daolang's song "" can detonate the whole network, with tens of billions of hits.
In fact, this is the collapse of the music industry caused by the power of the Internet, in the past, a new song or ** needed to be vigorously promoted by capital, and even various ** lists, which can be said to be a huge amount of money to build, such a large investment will inevitably have a huge return. Therefore, the capital will strive for excellence in both the selection of people and the production of songs, and the lyrics, composers and singers perform their own duties, which are all top-notch configurations, and the songs that are naturally selected and produced are easy to become classics. Under this condition, ordinary song creators can only rely on capital to survive, if capital does not push him, talented creators will also be buried, if they are not obedient, they can be immediately **, because these traditions** are controlled by capital, and ordinary people can't pry at all.
However, in 2008, when the Internet wave hit, many creative singers recorded their own songs and released them on the Internet, no matter how strong the capital was, it could not withstand the pursuit of thousands of troops, and a large number of classic online songs appeared to break the monopoly of capital. One is that capital can no longer be a singer, which belongs to the loss of control of capital;The second is that the cost of songs carefully produced by capital is too high compared with that of online singers, and it may not be able to kill in thousands of online songs. The investment risk is too great, so the capital has gradually given up its investment in the music industry, and what remains is the control of copyright by several **apps, singers create freely, and lyrics, composition and recording are all completed by one person, the cost is much lower, but the creative ability is limited, so the classics cannot be sustained. is as strong as Jay Chou, and there is also a royal lyricist Fang Wenshan. And once the capital makes a person popular, in order to get the maximum return on investment, it will continue to create classic songs for him, which will also achieve the prosperity of Hong Kong's music scene in the 8090s. Gone are the days when the tide of the Internet has been beaten!
In 2008, it was the ** audio era of the Internet, and in 2018, it entered the ** era of the Internet, with the rise of ** platforms such as Douyin and Kuaishou, we once again witnessed its strength, and the rise of Internet celebrities one after another, Wei Ya, Li Ziqi, Tang Yi, Xiao Yang Ge and finally Dong Yuhui, their development is also representative. Wei Ya, as the first generation of the queen of goods, was finally surrounded and suppressed by capital and retreated into the background. (You can think about it, is Wei Ya really the only one with the four kings of goods?)Why can other people still bring goods normally after paying taxes and fees?The reason is that Wei Ya is bringing goods on the ** platform, he is a shopping platform in his own right, Wei Ya and her team have too much impact on the whole **, Ali originally just wanted to support a model, but it turned out that the model had become an iron plate, and she couldn't kick her, so she could only be "strangled" in the end, but other platforms are different, they were originally an entertainment platform, and they were e-commerce sales brought by talents, so they could continue). Li Ziqi can be regarded as a draw with capital, losing both;When it came to Brother Xiao Yang and Tang Yi, they built themselves into capital, and they didn't need the help of capital at all;and then Dong Yuhui completely defeated the capital, originally Dong Yuhui was the "traffic Internet celebrity" launched by New Oriental, according to the previous capital routine, Dong Yuhui must be cautious, after all, the merit is high!That's why Sun Xiaodong, the CEO of New Oriental, dared to say that Dong Yuhui's fans engaged in fan circle culture, and accused himself of being a "traffic star" with the superiority of capitalists. But what he doesn't know is that times have changed, if Dong Yuhui withdraws, his personal account with 10 million fans will be seamlessly connected, and at the same time, how many pairs of eyes like Luo Yonghao and Brother Xiao Yang are staring at him, as long as Dongfang Selection dares to let go, it will be snatched away in seconds. Fortunately, Yu Minhong understood, so he could ignore the dignity of the capitalist, and apologize to an inconspicuous follower who used to be by his side, let alone care about the CEO's face!
Dong Yuhui can also return to the Dongfang Selection live broadcast room with a smile, I see that many ** on the Internet are still Yu Minhong is just a delaying tactic, that is, they don't understand the changes of the times. Let's put it this way, Dong Yuhui's income may at least increase several times when he leaves Dongfang Selection, but Dongfang Selection has given up Dong Yuhui now, and it will be difficult to find someone who can undertake Dong Yuhui in a short period of time, and their income and stock price will cause huge losses. That's because they really don't know Dong Yuhui's talent at all, and treat him as a traffic star.
Yes, the times are changing, the Internet wave is slapping one industry after another, and the next one is the so-called fan circle culture. You can see the chaos of the fan circle culture, those so-called traffic stars want to have acting skills without acting skills, and if they want works without works, they hype up traffic there with a face, which is all forced by capital through reality shows and some fast-food TV series. With the outbreak of the ** era, the arrival of artificial intelligence, especially the birth of software like chatgpt, many seemingly difficult productions have been mastered by many pretend talents, greatly reducing the production cost of short dramas, and a large number of high-quality short drama works will emerge in the future, which will once again have an impact on the fan circle culture, and capital may lose control of the fan circle again!
In the end, we can only say that we live in an era of the Internet, in addition to the relatively fair road of the college entrance examination, we also have an Internet platform that allows individuals to cash in on their talents, although it cannot completely break the class solidification of society, at least it will have a huge impact effect. Can we, as ordinary people, find our own opportunities in the era of artificial intelligence?