In 2019, Vietnam withEuropean UnionSign Freedom**Agreement, which was seen as a "historic breakthrough" at the time. European UnionIt is made up of 27 rich countriesEconomyAlliance, the signing of the agreement means that the market of more than 10 trillion US dollars is open to Vietnam. At the time, Vietnam's optimism led to a reverie and anticipation of a large and wealthy market.
However, the reality has disappointed Vietnam, even very disappointed. AlthoughEuropean UnionThe market size in the opportunity is huge, with a total value of $10 trillion in imports and exports, but in fact, 70% of the market takes placeEuropean UnionDomestically, only about 30% of the market is a real opportunity for Vietnam. The vast majority of this 30% market is occupied by China, the United States, Japan, South Korea and other countries, and Vietnam only occupies a very small proportion, only 17%。It can be said that for Vietnam, this so-called huge watermelon is actually just a sesame seed.
Viet Nam ** noted that Viet Nam's currentThe size of the enterpriseRelatively small, insufficient technological and innovative capabilities, lack of capital advantages, and limited access to market information. European UnionThe standards are difficult for Vietnamese companies to meet, especially in the context of increasing environmental requirements. In contrast,European UnionThe goods produced by the enterprise have either met the requirements of the Vietnamese market or have exceeded the standards of Vietnam.
In addition, sold toEuropean UnionCommodities in the marketShipping costsIt also became VietnamEnterprise competitivenessOne of the factors that decreased. The conflict between Russia and Ukraine has led toShipping costsThe increase has further increased the entry of Vietnamese enterprisesEuropean UnionThe difficulty of the market. At the same time, in a highly competitive market, Vietnamese companies are also more inclined to choose other markets rather than giving priorityEuropean UnionMarket.
1.VietnamThe size of the enterpriseRelatively small: VietnameseThe size of the enterpriseRelatively small and incapable of being withEuropean UnionBusinesses are on a par. This makes it impossible for Vietnamese businesses to play inEuropean UnionThere are more opportunities to compete in the market.
2.Insufficient technological and innovative capabilities: withEuropean UnionCompared with enterprises, there is still a gap between Vietnamese enterprises in terms of technology and innovation. The lack of high-end technology and innovation capabilities makes it impossible for Vietnamese enterprises to produce compliantEuropean Unionstandard goods, restricting them inEuropean UnionDevelopment of the market.
3.Insufficient capital advantage:European UnionThe market is highly competitive, and Vietnamese companies need to have sufficient capital advantages to gain a foothold in it. However, most Vietnamese enterprises lack sufficient financial support and have difficulties in investing resources.
4.Limited market information: due to the fact that Vietnamese companies are interested inEuropean UnionThe understanding and grasp of the market is limited, and it is often impossible to accurately grasp the market demand and trends. This led to them being inProduct positioningwithMarketinginaccurate strategy, which in turn affects its inability toEuropean UnionCompetitiveness in the market.
European UnionHigh requirements for Vietnamese commodity standards: The standards of the European Union are high for Vietnamese enterprises, and it is difficult for Vietnamese enterprises to meet these standards. Especially in the context of increasing environmental awareness, Vietnamese enterprises are facing higher requirements and challenges.
1.ElevateThe size of the enterprise: Vietnamese enterprises can be connected withInternationalExpansion of large-scale enterprise cooperation, mergers and acquisitions or joint venturesThe size of the enterprise。This will provide Vietnamese enterprises with more resource support and market strength, and enhance their presence in the countryEuropean UnionCompetitiveness in the market.
2.Actively carry out technological innovation: Vietnamese enterprises should increase investment in technological innovation and continuously improve their technological capabilities and innovation capabilities. This will enable Vietnamese enterprises to produce more competitive and market-oriented goods, improving their presence inEuropean UnionMarket share of the market.
3.Strengthen capital support: Vietnam** can be increasedFinanceSupport, providing more capital support for the development of Vietnamese enterprises. At the same time, it can also encourage foreign investment to enter the Vietnamese market and drive Vietnamese enterprises to cooperate withInternationalThe cooperation of enterprises, promotionEnterprise competitiveness
4.Strengthen the collection and analysis of market information: Vietnamese enterprises should strengthen the collection and analysis of market informationEuropean UnionCollection and analysis of information such as market demand and trends in the market. By understanding and mastering the market, Vietnamese enterprises can make targeted adjustmentsProduct positioningwithMarketingstrategy, improve inEuropean UnionCompetitiveness in the market.
5.Strengthened withEuropean UnionExchange and cooperation between enterprises: Vietnamese enterprises can work with:European UnionBusinesses build closer working relationships with the help of:European UnionThe company's resource advantages and market experience can improve its competitiveness. Cooperation can include technical cooperation, marketing cooperation, brand cooperation and other forms.
Despite the fact that Vietnam is withEuropean UnionSigned Freedom**AgreementEuropean UnionThe market is more open to Vietnam, but Vietnam is thereEuropean UnionThe market has made little profit. This is mainly because of VietnamThe size of the enterpriseIt is relatively small, insufficient in technology and innovation capabilities, lack of capital advantages, and limited market information mastery. In order to elevate inEuropean UnionThe competitiveness of the market can be improved by VietnamThe size of the enterpriseActively carry out technological innovation, strengthen capital support, strengthen the collection and analysis of market information, and strengthen withEuropean Unionexchanges and cooperation of enterprises and other measures to enhance their positionEuropean UnionPosition and share of the market.