Recently, Superstar Legend Group has once again become the focus of the cultural tourism industry. The company has not only made remarkable achievements in the entertainment field with a strong star IP lineup, but also continuously explored new models of the cultural tourism industry through cooperation with Jay Chou. On December 17, Superstar Legend, together with Jay Chou and the best friends of "Travels 2", appeared in the Kuaishou live broadcast room of its first Chinese social ** account "Classmate Zhou", bringing fans a unique live broadcast feast.
In this live broadcast, Jay Chou and his best friends reviewed the wonderful moments since the launch of "Travelogue 2" and presented them with various interesting awards. In addition, Jay Chou also revealed that the fifth episode of the upcoming "Travelogue 2" will have new works online, which makes fans look forward to it. At the same time, with its strong operational capabilities, Superstar Legend made this live broadcast very interesting and attracted the attention of many netizens.
As the creator behind this live broadcast, Superstar Legend had previously co-developed and operated Jay Chou's two-dimensional image "Classmate Zhou" with Jewell **, and created Jay Chou's first Chinese social ** account "Classmate Zhou" in Kuaishou. This move not only strengthens Jay Chou's brand influence, but also brings more business opportunities to the superstar legend.
In addition to Jay Chou, Superstar Legend also built Liu Genghong into a super fitness IP, making his followers on Douyin grow to 71.5 million by the end of 2022, becoming the account with the highest monthly follower increase in Douyin history. At the same time, Superstar Legend also created two-dimensional IP images "Coach Liu" and "VIVI" for Liu Genghong and his wife Wang Wanfei respectively, and created star IP for many artists such as Fang Wenshan, Nanquan Mother, Chen Farong, etc., and continued to expand the star IP portfolio;In the first half of 2023, a memorandum of understanding was also signed with Sun Yaowei's artist agency, and the star IP lineup can be described as very strong.
The first season of the variety show "Travelogue" created by the superstar legend created 1.4 billion views and the average rating of 12 episodes ranked first in the same time period. "Travelogue 2" has been broadcast on Zhejiang Satellite TV on November 25, and the data shows that the ratings of the first four episodes of "Travelogue 2" continued to remain high and stable, with a total of 177 hot searches on the whole network, and the reading volume of related topics on the whole network exceeded 4400 million, the number of Kuaishou stations is more than 8800 million, gratifying results. In the past, Jay Chou's new works would set off a wave of traffic climax, and in the case of a preview of new works, the ratings of the fifth episode of "Travelogue 2" are also expected to hit a new high.
This time, the cooperation with Jay Chou once again proves the strength and influence of superstar legends in the entertainment industry. In the future, Superstar Legend will continue to expand its business scope and promote the prosperity of the cultural industry through close cooperation with well-known artists and innovative business models.