At the entrance of the "Sichuan-Tibet Line in Southern Anhui", the Tingxi River flows around the mountains like a jade belt, forming a crescent moon shape, giving birth to a beautiful village - Moon Bay Village. There are 10,000 acres of bamboo sea, 1,000 acres of tea plantations and 1,000 acres of green sandalwood forest in the village, the mountains and rivers are picturesque in all seasons, and the tourists are weaving, bringing prosperity to the industry and starting a business.
In mid-December, the reporter walked into Moon Bay Village, visited the mountains and rivers, customs and customs here, and excavated new ways and ideas for building a beautiful village.
Along the "water" and "road", the business format has been greatly upgraded.
For a movie lover, "Crossing the River Reconnaissance", "Shining Red Star", "Laughter in Moon Bay" and other famous chapters in the history of Chinese films are probably familiar;I can also hum a few words about the movie episode of "Little Bamboo Pai River in the middle reaches, walking on both sides of the towering green mountains". But many people may not know that these movies were filmed in Moon Bay Village.
In order to launch the Moon Bay tourism brand, Dakang Village was renamed Moon Bay Village.
In 2006 and 2007, for two consecutive years, the "Moon Bay" brand sounded by holding the Farmers' Ecological Festival and frequently participating in domestic tourism fairs and investment fairs.
Moon Bay was an instant hit, but then there were a series of problems such as poor tourist experience, lagging service, and frequent complaints.
After in-depth research, the village introduced the Moon Bay Scenic Area Tourism Development Company in 2008, relying on its rich experience in planning, development and operation, through dredging and expanding the river, beautifying the coastal vegetation and flowers and leisure ancient roads, and outsourcing bamboo rafting business, etc., to comprehensively improve the tourism industry.
At the same time as the moon bay staggered, a self-driving tour route through the border circulated in the circle: in the depths of the mountains of Jing County and Ningguo City, there is a unique mountain road, which has the beauty of Guilin's mountains and rivers, and the wonder of Yunnan stone forest, the appearance of Kanas in northern Xinjiang, and the danger of the 318 Sichuan-Tibet line, which is called "the Sichuan-Tibet line in southern Anhui".
In 2014, Xuancheng City held activities such as the "Travel All Over China in Xuancheng" Tourism Self-driving (Assisted) Tour Strategy Competition, and won the qualification of the first self-driving tour conference in the province. On October 30 of that year, at the Anhui self-driving tour conference of "Huifeng Anhui Rhyme Driving Tour in Anhui", the "Sichuan-Tibet Line in Southern Anhui" became the first special route.
Following the "water" and borrowing the "road", the development of Moon Bay has entered a "blowout period". Up to now, Moon Bay Village has more than 130 farmhouses and homestays, with an average annual income of 150,000 yuanMore than 100 rural tourism operators, leaders and commentators have been cultivated, and more than 200 long-term people have been attracted to return to their hometowns to start businesses.
Last year, the village received more than one million tourists, and the revenue of homestays and farmhouses was nearly 50 million yuan. This year, it is expected to receive 2.7 million tourists, and the village's collective economic income is expected to reach 3 million yuan. Xu Mengqiang, secretary of the general party branch and director of the village committee of Moon Bay Village, said.
The off-season is not light, and "traffic" becomes "retention".
Hu Qiliang, mayor of Caicun Town, introduced two sets of data, one is that the number of tourists in the Moon Bay Scenic Area this year is nearly 3.05 million, and the total tourism income is 59.9 billion yuan;Second, from June to August this year, more than 710,000 vehicles and nearly 2.8 million tourists were monitored at the town's road checkpoints.
Two sets of data show that Moon Bay is unusually hot in the summer during the year, but it looks bleak most of the time. How to make "off-season" not light, and turn "flow" into "retention"?
Around 2002, Tao Yun, a calligrapher from Wuhu City, rented a private house at the entrance of the ancient plank road in Caicun to build an ancient road homestay. "In order to adapt to the tourism market, the original homestay was upgraded and expanded into a boutique hotel in 2020, so that tourists want to come all year round. The person in charge of Xuan'an Healing Resort introduced.
If you don't upgrade, you won't be able to retain people, let alone change 'traffic' to 'retention'. "Shanghai Asti Hotel Management Company's Shanyu Creek Resort B&B Hotel is located on the edge of the Sichuan-Tibet line in southern Anhui, which was rebuilt and upgraded by a low-end B&BIn the 0 era, B&Bs have fallen behind as a functional supporting facility for mass sightseeing tourism, and scenic hotels and B&Bs have entered the 2nd of professional planning and operation0 times. In the future, they will prepare projects such as starry sky tent campsites, cute pet parks, and hot spring hotels, and carefully build a small tourist destination hotel in the back garden of the Yangtze River Delta.
Not only farmhouses and B&Bs should be upgraded, but also infrastructure, supporting services, tourism products, including ideological concepts, should be "resonated at the same frequency". "Moon Bay Village is not only a village, but also a big scenic spot, we must focus on the concept of 'region', comprehensively improve and transform, so that the off-season is not light, and the 'Internet celebrity' becomes 'long-term red'. Shao Peng, Secretary of the Party Committee of Caicun Town, said.
In the early Moon Bay Scenic Area, the homogeneity of cultural tourism projects was serious. Tingxi River, "South Anhui Sichuan-Tibet Line" will Moon Bay, Longying Mountain Scenic Area, Hutou Gorge rafting and other places to trace the river in series series, in addition to "drifting and playing in the water", other projects are almost blank, resulting in obvious tourism off-peak season.
To this end, the local government adheres to the simultaneous promotion of investment and talent attraction, seizes the hot opportunity of the new camping format, and accelerates the construction of a number of camps such as the "Yidong Plus" outdoor tent camp base in Xiaokang Village, the secret "Oriental Maldives", and the "RV Camp" in Wucun, and successfully launches projects such as "non-powered paragliding", "all-terrain ATV", and "* flying over the 'Sichuan-Tibet Line in Southern Anhui'".
This year, Caicun Town has invested more than 400 yuan to artistically upgrade and brighten the streets and 19 nodes along the line. Since June, the four cultural and creative stores operated by the town-level subsidiaries have packaged cultural and creative products with the Moon Bay tourism brand logo and IP image as "trendy" selection points for many tourists to visit and check in.
The integration of the three industries is to find a "new track".
Driving in the Caicun section of the "Sichuan-Tibet Line in Southern Anhui", there is an endless sea of bamboos and an endless rustle of bamboo leaves.
Caicun town and village have moso bamboo, known as "the first town of Chinese moso bamboo" reputation, sitting on nearly 80,000 acres of moso bamboo forest, accounting for one-third of the county, of which, only Moon Bay Village has about 140,000 acres.
Due to the outing of young and middle-aged laborers, moso bamboo forests are faced with problems such as extensive management and declining quality, and the cost of cutting, transportation and processing is high, and there is a situation that moso bamboo is 'difficult to go down the mountain'. Zhai Yuting, deputy mayor of Caicun Town, introduced that as a large town of moso bamboo resources, there are currently only 4 moso bamboo processing enterprises in the town, and the annual consumption of moso bamboo raw materials is about 4350,000 tons, 1About 50,000 tons of moso bamboo raw materials can only rely on foreign digestion.
Wang Chuangui, a professor at the College of Forestry and Landscape Architecture of Anhui Agricultural University, told reporters that the bamboo industry is a weak industry, looking at the whole country, it is generally faced with problems such as difficulty in going down the mountain and processing difficulties, and the industrial level needs to be improved. Although the country has launched the "bamboo instead of plastic" action, the current substitution rate is low, less than 10% of the country.
Although the village has 2,800 acres of tea plantations and 6,000 acres of green sandalwood forests, the annual output value is only 25.2 million yuan and 2.25 million yuan respectively, and they are facing problems such as weak processing capacity, low industrial level, small business scale and weak marketing ability.
Professor Wang Chuangui believes that it is necessary to learn to use a bamboo to "string" three industries. Bamboo forest health care is a popular cultural tourism industry at present. Wu Wenzheng, from Xuzhou, runs Yidongjia No. 5 campsite in Caicun Township, focusing on bamboo forest tents and understory RVs. Xiao Wu didn't expect that in winter, there were also guests who designated to come to experience the Bamboo Forest B&B.
In the practice of solving problems, Jing County played a good game of chess for rural revitalization and embarked on a new track of integration of three industries.
Since the beginning of this year, Jing County has made full use of support policies to promote the upgrading of the "four major industries" such as the tea industry, rural tourism, rural e-commerce, and understory economy, promoted the integration and complementarity of upstream and downstream industries, and comprehensively built the "Shanshui Tea Road" Huifeng Wanyun Industrial Demonstration Belt, and strived to create a "model" of livable, workable, travelable, and beautiful villages. (Reporter Zhang Jingbo Luo Xin).
*: Anhui**