CCTV Beijing, January 2 (Reporter Song Xue) At the beginning of the new year, tourists' willingness to travel is becoming stronger. **According to the data center of the Ministry of Culture and Tourism, the National Domestic Tourism Travel during the New Year's Day holiday is 13.5 billion person-times, a year-on-year increase of 1553%, an increase of 9 on a comparable basis compared with the same period in 20194%。According to the data of major tourism platforms, southern tourists go to the north to see the snow, northern tourists go south to avoid the cold, and the New Year's Day holiday blows the trend of "north-south exchange" New Year's Eve, and domestic cultural and tourism consumption grows strongly.
The New Year's Day holiday ignited the enthusiasm for cultural tourism consumption.
The 2024 New Year's Day holiday has ignited consumers' enthusiasm for travel and stimulated the vitality of the tourism market. According to data from the Tongcheng Travel Platform, the number of bookings for hotels, air tickets, train tickets, scenic spot tickets, and cars during the New Year's Day holiday in 2024 will hit a record high in the same period in historyQunar data shows that the number of air ticket bookings in popular domestic cities during the New Year's Day will increase by 70% year-on-year in 2023;According to the "2024 New Year's Day and New Year's Eve Travel Report" released by Ctrip, the number of domestic New Year's Eve travel orders increased by 168% year-on-year, and the number of outbound travel orders increased by 388% ......
Ctrip Research Institute believes that as the beginning of tourism consumption in 2024, various forms of New Year's Eve activities and consumption promotion policies launched by various places during the New Year's Day holiday will continue to drive the development of the tourism economy and make a good start for the market in the new year.
Chongqing Liberation Monument is full of tourists (**cfp).
Passengers from the north and south "go in both directions".
The reporter learned from Tuniu Travel Network that on New Year's Day this year, tourists from the north and south showed a trend of "two-way travel" in the choice of destinations. Among the users who travel to destinations such as Hainan, Yunnan and Guangdong, users from northern cities such as Beijing, Shenyang, Tianjin, Taiyuan and Zhengzhou account for a higher proportion, and island tours and cold travel have become the preferred choices of northern tourists. Beijing-Tianjin-Hebei, the three eastern provinces and other northern regions have attracted more tourists from Shanghai, Nanjing, Shenzhen, Guangzhou, Hangzhou and other cities, from skiing, snow appreciation, hot springs to experience winter fishing, sledding, frozen pears, Northeast barbecue, Northeast bathhouses, etc., southern tourists have shown a strong interest in the scenery and regional culture of the north.
Qunar data also shows that on New Year's Day this year, the most popular areas are within the "20-degree temperature line", but one is a warm winter tour in the south at minus 20 degrees Celsius, and the other is a northern ice and snow tour at minus 20 degrees Celsius. Popular destinations around minus 20 degrees Celsius, Harbin, Shenyang, Changchun, Dalian, Yanji have a high number of bookings;Among the destinations with temperatures above -20 degrees Celsius, Shenzhen, Guangzhou, Haikou, Kunming and Sanya are more popular.
Harbin's tourism boom is expected to continue into the Spring Festival.
This year, Harbin, which "won the hemp" with its ice and snow tours, continued to maintain superior results during the New Year's Day holiday. Harbin Ice and Snow World, which is full of thousands of people, directly announced the suspension of ticket sales on the second day of New Year's Day. According to Ctrip's report, 75% of Harbin's non-local customers on New Year's Day were mainly from Shanghai, Shenzhen and Beijing, and the number of travel orders for the three-day holiday increased by 158% year-on-year. Tongcheng Travel data shows that during the 2024 New Year's Day holiday, Harbin's tourism popularity will be **240% month-on-month, ranking fourth in the national destination tourism popularity list, and the local tourism boom is expected to continue to the winter and Spring Festival holidays.
Harbin St. Sophia Church (**CFP) after the snow
Data from B&Bs also shows how popular Harbin is. According to Tujia data, more than 90% of B&Bs in Harbin are fully booked during New Year's Day. The snow valley around Harbin ushered in a wave of peak passenger flow, and the "Huokang B&B", which can deeply experience the Northeast style, is also popular. "Every day is full, and all 24 B&Bs are full. Xiao Wei, the landlord of Tujia B&B Snow Valley, told reporters, "During the New Year's Day, there are the most guests in the south. Many are from Guangdong and Jiangsu. ”
Hong Kong and Macao are the most popular destinations for outbound travel on New Year's Day.
In terms of outbound travel, Hong Kong, China and Macau, China are the more popular choices for tourists. In order to welcome the arrival of the New Year, Victoria Harbour staged a dazzling fireworks display**, bringing visitors a full sense of New Year's Eve rituals. According to Tuniu, in addition to Hong Kong and Macau, island tours in Singapore, Malaysia and Thailand, hot springs in Japan, cold retreats in New Zealand, and snow and aurora tours in Northern Europe are also popular choices for tourists. The reporter learned from Qunar Travel Network that the view rooms in Hong Kong and Macau where you can see the fireworks are very popular, and such hotel room types have entered the peak of bookings a month in advance.
In 2024, the number of domestic tourists may exceed 6 billion.
The China Tourism Academy issued a document pointing out that in 2023, the domestic tourism market will open high and go high, accelerate the recovery, the inbound and outbound tourism chain will gradually recover, and the tourism economy will maintain the expected growth in quantity and effective improvement in quality. In 2023, residents' willingness to travel will remain above 90% in each quarter, with an average of 91 for the whole year86%, a record high since monitoring began, and 4. higher than in 201952 percentage points. It is estimated that in 2024, the number of domestic tourists and domestic tourism revenue will exceed 6 billion and 6 trillion yuan respectively, and the number of inbound and outbound tourists and international tourism revenue will exceed 26.4 billion passengers, $107 billion.
Dai Bin, president of the China Tourism Academy, said that tourism has become a rigid demand for a better life for urban and rural residents, and no force can stop the long-term prosperity of the tourism market and the high-quality development of the tourism industry. With the "Super ** Week" of the Spring Festival holiday in the Year of the Dragon, domestic tourism and national leisure in 2024 will enter a new stage of prosperity and development, and the recovery process of the inbound and outbound tourism market will be further accelerated.
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