CCTV World Finance column introduction, CCTV financial channel advertising value

Mondo Entertainment Updated on 2024-01-31

"World Finance" is a financial information column featuring international finance and economics launched by the financial channel of ** TV station after the revision on October 21, 2019. **A financial information column featuring international finance and economics on the financial channel of the TV station. "Commonwealth Finance" is positioned as "mass finance, global information", and sorts out the most noteworthy global financial news of the day from several sectors: hot spots, people, companies, technology, investment and consumption, and highlights.

Broadcast time: CCTV 2 financial channel 12:00-12:30

CCTV advertising ** business China Television Heilan Communication understands that the first platform for international financial news reporting of "Tianxia Finance" selects Chinese news with international influence and international news that China is concerned about, giving domestic news an international perspective, giving international news a domestic landing point, and global information on the network, so that the brand occupies the commanding heights of communication.

Tianxia Finance is the most complete, the most authoritative, and the world's financial aggregate, in-depth tracking of hot events around the world, and the program ratings are soft on weekdays during major events**30%. Gain a lot of attention for your brand.

The lunchtime financial information feast of high-end business crowds gathers the most valuable "diamonds.""The crowd, they pay attention to financial news, pay attention to the market, have strong purchasing power, know how to manage money and investment, and the loyal ratings of high-end business people contribute to the expansion of brand channels and the construction of reputation.

The advertising value of CCTV financial channel is very great, and the audience of CCTV two sets of financial channels: managers and leaders with higher education and middle and high income are more concentrated, with high as the core, pursuing high quality of life, and having high voice to lead social theory and value standards. The middle-aged group of men has a high concentration, mainly finance, information, and life service programs, which are characterized by a relatively high concentration of managers and white-collar workers with higher education and middle and high incomes.

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