In the early morning of the 18th, @东方甄选公布了一则直播预告, it was announced that Yu Minhong and Dong Yuhui planned to conduct a live broadcast at 8 pm on December 18. During the live broadcast, the two guests interacted with netizens and shared their living conditions, work feelings and future plans on the Weibo platform. According to upstream news reports, the promotional poster of the event revealed that Dong Yuhui had been promoted to the status of "senior partner of Oriental Selection".
Recently, regarding Dong Yuhui's "small composition", a top comment on Dongfang Selection has attracted widespread attention, making Dongfang Selection the focus of the public.
Dongfang Selection's CEO Sun Dongxu, Dong Yuhui and Yu Minhong came forward to respond, but this did not alleviate the matter, on the contrary, Yu Minhong encountered the dilemma of "choosing one of the two" between Sun Dongxu and Dong Yuhui mentioned by netizens.
On the night of December 15, Tianquan, the anchor of Dongfang Selection's live broadcast room, expressed some extreme views, which once again provoked heated discussions among netizens.
Faced with the multiple pressures of the loss of a large number of fans of Dongfang Selection's Douyin official account and the continuous decline in Hong Kong stock prices, Yu Minhong finally decided to take action on the 16th: announced that Dongfang Selection's official Douyin account would be temporarily suspended from broadcasting and conduct closed-door reflection;Son Dong-wook was dismissed as CEO;Cancel all in-person events. Anchor Tianquan decided to suspend the live broadcast for up to three months;Yu Minhongpersonallypersonallypersonallypersonallypersonallyplease;When merging with Dong Yuhui's account for the live broadcast, he responded to all the questions.
On the night of December 17, Oriental Selection issued an announcement on the Hong Kong Stock Exchange, announcing that the board of directors had decided to remove Sun Dongxu as chief executive officer and remove him from his duties as executive director of the company on December 16, which took effect immediately. Given the recent volatility in the public, Sun's role change reveals his recent misconduct in the management of the company's brand and reputationAt the same time, it is also a risk that he is not qualified for his new position. The board holds the view that Mr. Sun's resignation from these positions would help protect the interests of the company's shareholders more effectively and possibly put more experienced directors in charge of the company's day-to-day operations. Sun Dongxu has confirmed that there were no objections between him and the board of directors and no claims have been submitted to the company prior to the date of this announcement.
The Board of Directors has formally appointed Yu Minhong as the Company's new Chief Executive Officer, effective immediately. Mr. Yu will continue to serve as the Chairman of the Board and plans to be re-designated as an Executive Director of the Company.
On December 17, Dongfang Selection restarted the live broadcast activities, and the number of its ** users exceeded 100,000, firmly occupying the first place in the overall list of goods.
According to the data of Qichacha APP, the trademark of "Dong Yuhui" has been registered in many aspects, including Dongfang Selection's affiliated company Dongfang Optimal (Beijing) Technology, an industrial company in Shanghai, and a number of natural persons. In the international classification, trademarks cover a variety of fields such as advertising sales, education and entertainment, and food. The product already has a certain popularity in the market. It is worth noting that a number of trademark registrations for "Dong Yuhui" filed by Oriental Preferred have been successfully completed, while most of the trademark applications filed by other companies or individuals have been rejected and therefore considered invalid.
According to upstream news reports, by early on the 18th, Dong Yuhui's fan base was still growing sharply and had reached 2,12440,000 people. The number of fans of Dongfang Selection fell below 30 million on December 16 and continued to decrease, and gradually increased in the evening, and the number is now 288050,000 people.