In recent years, more and more car enthusiasts have chosen to buy unpopular models, although these models have some inconveniences in terms of repair and maintenance. So why are car enthusiasts still willing to buy these unpopular cars?Let's take a look.
In the automotive market, there are some unpopular models that are not popular, but there are some consumers who have a soft spot for them. These lesser-popular models tend to excel in terms of quality and performance, but their sales are low due to low brand awareness or poor marketing strategies. For example, the French luxury brand DS has not achieved much success in the Chinese market. Despite the fact that the quality of DS is very stable and relatively low,** it has not been able to attract enough consumers due to brand value issues and a lack of understanding of the Chinese market.
An industry insider said: "The problem of DS is not product power, but brand value. No one thinks it's the key to luxury brands, but no one knows what DS is. Who would buy a brand that doesn't know what it is?”
According to statistics, unpopular models tend to have greater price reductions, so for those consumers who understand cars, buying unpopular models can get good quality and low price. In addition, there is a herd mentality in the Chinese auto market, where a well-selling car tends to make more people choose to buy it, regardless of whether there is a problem.
An automotive expert said: "Unpopular models can indeed be more tangled in terms of after-sales maintenance and value retention. But for those consumers who are looking for individuality and don't follow the crowd, buying an unpopular model can be a unique asset. ”
In recent years, more and more consumers have begun to choose to buy unpopular models, which has also led to a decline in sales of some popular models. The number of discontinued cars is also increasing, which may be related to consumers' demand for personalization and not following the trend.
Buying a car is an important consumer expense for a family, so choosing a model that suits you and your family is the most important thing. Despite the inconveniences of lesser-known models in some ways, buying an off-the-beaten-path model can be a unique asset for consumers who know cars and pursue individuality.
Readers are welcome to share their views and experiences on unpopular models, and let's work together to bring more diverse choices to the automotive market.