After cutting leeks for 19 years, why suddenly Prado couldn't cut them overnight?
Japanese large-displacement off-road vehicles have returned to the port of Tianjin, but their popularity has declined significantly. In addition to this factor, these Japanese off-road vehicles that have been successful in the market face a new challenge:
Today, when Chinese consumers are becoming more and more aware of cars, is the myth of stability enough to gain a foothold in the market?
In 2004, Badao changed its name to Prado, starting a successful 18 consecutive years in the Chinese passenger car market, with sales of nearly 500,000 units in the Chinese market, not only bringing a popular weapon to the Chinese passenger car market, but also creating a quiet and comfortable environment in the off-road vehicle market. 
True, Prado has always monopolized the Chinese off-road vehicle market, but nothing but to maintain the status quo. In an almost monopolized market, high premiums make off-road vehicles a luxury for a few.
For many people, owning an off-road vehicle is an almost impossible task.
In 2015, the Haval H9 made its debut, and this initially despised Chinese hardcore off-road vehicle has undergone two major refreshes and numerous facelifts in the past eight years, and has now become one of the main forces in the Chinese off-road vehicle market.
The impetus for the Haval H9 to China's off-road vehicle market is far beyond people's imagination.
Prior to this, China's off-road vehicle market was in a state of "no choice", Japanese brands firmly grasped the market resources, and Jimny, Pajero, Land Cruiser, and Patrol became the main players in the hard-core off-road vehicle market.
For China's off-road vehicles to achieve a breakthrough from zero to one, someone must be willing to try something new. 
Huge body size, reasonable pricing, rich configuration, although the original Haval H9 had some problems in the shift logic and manufacturing process, but through repeated facelifts, Haval H9 successfully broke the traditional consumer barriers in China's off-road vehicle market.
The hardcore off-road market is relatively small, and the Haval H9 sells steadily at around 1,500 units per month, which should be remarkable.
FAW Toyota has manufactured 350,000 Prados over a period of 17 years, with an average annual sales volume of 20,000 units, an achievement achieved against the backdrop of brand prestige and market gaps.
It is not reasonable to judge the success of traditional off-road vehicles by sales, because the market demand for hardcore off-road vehicles is not large. The existence of Haval H9 not only determines the development direction of China's hard-core off-road vehicles, but also breaks the market situation that traditional Japanese off-road vehicles have been guarding. 
The fundamental reason for all this is that Great Wall Motors has a perfect manufacturing process and technology accumulation behind it.
With the Haval H9 as the benchmark model, Great Wall fully adopted market data and feedback in the design of the gun, designed a backbone model through technology accumulation, and also launched a new Tank 300 and Tank 500 models.
These models are all built on the success stage of the Haval H9, and their core direction is only one thing, that is, to identify the hardcore off-road market unique to the Chinese market.
In fact, in the global market, dirt bikes have never been the exclusive game for the rich. In the North American, Middle East and Japanese markets, the price of mainstream hard-core off-road vehicles is only more than 200,000 yuan (converted price).
The Jeep Wrangler in the United States is priced between 4-50,000 US dollars, the Prado in Japan is priced within 300,000 yuan, and the hard-core off-road vehicles in the Middle East are also not high, but after entering the Chinese market, they were sold at a price that surprised everyone.
Even more regrettable, everyone seems to take this for granted. 
The original intention of the Great Wall to build the Haval H9 is to create the off-road concept of the Chinese market and truly make the off-road vehicle an affordable consumer product for ordinary people. After many facelifts and replacements, the Haval H9 has become very mature and has become one of the most valuable hard-core off-road vehicles in the 20-300,000 class.
With the launch of the Haval H9, Great Wall Motors has launched more pure, rational pricing and product strength such as gun, tank 300, BJ60 and other hard-core off-road vehicles, bringing a new wave of off-road vehicles to the Chinese market.
Looking back at the all-new Japanese off-road vehicles that were reintroduced to the market at Tianjin Port, there have been earth-shaking changes compared to the past. Chinese consumers have lost their original recognition of "low-quality" Japanese off-road vehicles. Fundamentally speaking, we have adapted, accepted, and recognized Chinese off-road vehicles with a stronger sense of technology, more reasonable, and the same good reliability. 
All thanks to the contribution of the Haval H9, it also reveals the future development direction of China's off-road vehicles.