The turmoil of the Oriental selection has intensified, and the suspension of the live broadcast room has become a reality. This is an unprecedented challenge for Dongfang Selection. On the evening of December 15, the number of fans of Dongfang Selection lost a lot, while Dong Yuhui's fans continued to increase, and the losses continued to expand. Although Yu Minhong previously released a response**, he did not propose an effective solution, but only raised the soup to stop the boiling. If effective measures are not taken immediately to reverse the situation, Dongfang Selection's business will fall into crisis, capital, merchants and users will leave, and the platform will not be able to continue to support. Yu Minhong must try to stop the loss. The latest news is that the board of directors of Oriental Selection announced the removal of Sun Dongxu from the position of CEO and director, and Yu Minhong will concurrently serve as him. This seems to be a painful decision made by Yu Minhong after many days of thinking, and the previous rumors about Sun Dong's "choice of two" are not groundless. The turmoil is finally coming to an end. However, simply removing Sun Dongxu does not solve the fundamental problem, and Yu Minhong's appointment as CEO still does not resolve the fundamental contradiction. Why was Sun Dongxu fired?There is no room for two tigers in the mountains, and Dongfang Selection will either Dong Yuhui leave or Sun Dongxu will leave. Yu Minhong needs Dong Yuhui to stay even more, because without him, Dongfang Selection will only be an empty shell.
The super head anchor is the core of the live broadcast room, and the resources are all due to people, without the super anchor, it will be difficult for Dongfang Selection to make a difference. Live streaming is essentially the best, which can provide cheap traffic to merchants better than traditional e-commerce platforms. Super anchors are not only the basis of traffic, but also the enablers of conversions, and it is difficult to drive sales without super anchors. Without fans and traffic, it will be difficult for Dongfang Selection to do a good job. Some people say that Dongfang Selection has other head anchors and **chain resources, but these head anchors can't support the entire platform, and **chain resources are also because of Dong Yuhui. Giants like Pinduoduo and Shein do rely on a strong ** chain to succeed, but the live broadcast room does not have that ** chain capability at all, and it will take at least a year or two to build up. Professional managers have a certain degree of substitution, but Dong Yuhui has only one. As for the "" teams behind the scenes, there are countless recruitment platforms.
Yu Minhong is a person who values affection and righteousness, Sun Dongxu did not make a mistake of principle, although Dong Yuhui's fans severely abused him, but he cultivated more anchors from the company's perspective and avoided the company's excessive reliance on a single super anchor, there is nothing wrong at all, and it can even be reasonably speculated that it is also Yu Minhong's will to go to Dong Yuhui. However, at this sensitive time, what Dongfang Selection needs is a stable environment and efficient decision-making. Yu Minhong's appointment as CEO may be a temporary stop-loss measure, but it cannot solve the fundamental problem and cannot replace Dong Yuhui's existence. Oriental Selection needs to rethink and readjust its strategy in order to regain its strength. Otherwise, even if the turmoil has subsided now, the future of Dongfang Selection is still full of uncertainty. Perhaps, Dongfang Selection can learn from the successful experience of other live broadcast platforms, strengthen cooperation with head anchors, and at the same time find new potential anchors for training. On the basis of maintaining traffic, Dongfang Selection should also focus on developing its own first-chain capabilities and reducing its dependence on a single anchor, so as to be invincible in the fierce market competition. Oriental Selection is already under tremendous pressure, but setbacks don't mean failure.
Only by constantly summarizing experience, finding out the root cause of the problem, and taking effective measures to solve it, can Dongfang Selection regain a firm foothold and regain the trust of users. Yu Minhong and his team need to work closely together to overcome this difficult time and usher in new development opportunities. The future of Dongfang Selection is full of uncertainties, but as long as it can face up to the problem and actively deal with it, it still has a chance to rise again. This process may be difficult, but as long as we always adhere to the principle of customer first, Dongfang Selection will eventually get out of the predicament and regain its glory. Recently, Dongfang Selection has caused a series of turmoil due to business problems. As one of the core figures of the company, the departure of Sun Dongxu and the future of CEO Dong Yuhui have become the focus of attention. It is reported that due to the loyal relationship with Yu Minhong, Yu Minhong cannot directly fire Sun Dongxu. Instead, he was transferred from his previous position to take charge of other operations. Although Sun Dongxu felt aggrieved and decided to resign, he had already selected himself in Dongfang in 2023 and cashed out 200 million, so he was not short of money. However, as the CEO of Dongfang Selection, Dong Yuhui's future is still unknown. Although Yu Minhong wants him to continue working, it is not enough to replace the CEO.
Dong Yuhui's mentality has changed, money is no longer the primary concern, what is more important is whether the organization gives him enough respect and whether he is given a status that matches his efforts. At the company's 30th anniversary meeting, Dong Yuhui did not get a ticket to the executive, which undoubtedly made him feel chilled for a person with such brilliant achievements. Dong Yuhui is no longer a master of high achievement, but he is despised by the organization when he is famous. Therefore, the company needs to give him more emotional recognition. Of course, money is still important. Dong Yuhui contributed nearly 10 billion GMV and billions of revenue to Dongfang Selection, while his annual income was less than 10 million, which made his mentality change. Will he be able to do it without mind at all?If he could, then he would be a saint. In addition, due to Sun Dongxu's experience in the selection of ** Oriental, as well as the fact that he has some platforms, anchors and **chain merchant resources, it is possible for him to re-establish an agency similar to "Little Oriental". However, this incident has offended many consumers, and he can only retreat into the background. In this live streaming agency, the CEO and the super head anchor are in a collaborative relationship, and the former provides more services for the latter.
Therefore, Yu Minhong may need to replace a more moderate manager to "serve" Dong Yuhui while managing other affairs such as the team and the operation of the ** chain. In short, this incident made Dongfang Selection face a series of problems, but it also gave the company a chance to improve. Dongfang Selection needs to pay more attention to the recognition and respect of core employees, so that they can feel the company's attention. Only in this way can the long-term stable development of the company be maintained. When Dongfang Selection faced the challenge of retaining the star anchor Dong Yuhui, Yu Minhong realized that he could not be retained by feelings, systems and treatment alone. To this end, he decided to redesign the company's benefit distribution system, so that Dong Yuhui could get better returns and stay in the company. However, even if Dong Yuhui is given an annual salary of 100 million, it is difficult to meet his requirements. Now that the income of live broadcast anchors is as high as hundreds of millions, Yu Minhong needs to find a way to make Dong Yuhui more satisfied in order to keep him. Dong Yuhui will not go to other companies, although JD.com's vice president of human resources is trying to poach him. However, JD.com is unable to provide a platform for the live broadcast of Internet celebrities, and Dong Yuhui is unwilling to work again. He has content creativity, fans, and IP brands, and both capital, merchants, and users will compete for him.
Therefore, Yu Minhong needs to find a way to keep Dong Yuhui, at least for a few more years, so as to take advantage of the dividends of live broadcasting. He needs to give Dong Yuhui a sense of belonging to the company, so that he can believe that he is a member of the company and have confidence in the company's future. Yu Minhong proposed the concept of the "chef effect" in the book "I Was on the Verge of Collapse". He had hired a good math and logic teacher to teach, but the teacher had made too high demands and demanded 1 4 percent of the student's tuition as his own benefit. Considering the company's costs, Yu Minhong did not agree to the teacher's request. On the contrary, he trained a math teacher in just over a month, so that the teacher's departure did not have much impact on the company. According to this concept, Dongfang Selection needs to cultivate more star anchors to avoid over-reliance on one person. While the results may be difficult, they are necessary for long-term stability. Therefore, Yu Minhong needs to think about how to cultivate more star anchors, so that the company can continue to develop steadily. He needs to devise a new profit distribution system so that celebrity anchors can get more returns and be willing to stay with the company.
Only in this way can Dongfang Selection achieve long-term stability, let the star anchors grow in the company, and bring more contributions to the company. In the live streaming industry, over-the-top anchors are very rare and valuable "chefs", and their departure may have a huge impact on the entire team and the enterprise. Especially a super-head anchor like Dong Yuhui is a superstar who is difficult to replace. Yu Minhong recognized this, so he had to find a way to keep the talent. First of all, we must make Dong Yuhui feel his worth. The success of the super anchor is inseparable from the support of the company and the cooperation of the team, so Yu Minhong needs to show Dong Yuhui that he values and recognizes him. In addition to giving a generous salary package, you can also consider giving shares and other benefits to motivate him to continue contributing to the business. Second, we must give Dong Yuhui more freedom. Part of the reason why the overhead anchors performed well was because they had their own unique style and way of expression, so Yu Minhong needed to give Dong Yuhui more creative freedom and room for expression. On the premise of ensuring the interests of the enterprise, giving the overhead anchors more room to play and allowing them to give full play to their talents will bring greater benefits to the enterprise. Finally, it is necessary to strengthen communication and collaboration between teams.
The success of the overhead anchor is not only the ability of the individual, but also closely related to the collaboration of the whole team. Therefore, Yu Minhong needs to strengthen communication and collaboration between teams, so that everyone can play to their strengths in the right position and contribute to the success of the enterprise. At the same time, it is also necessary to strengthen communication with Dong Yuhui to understand his needs and ideas, so that he can feel that he is an important member of the team. In the live streaming industry, over-the-top anchors are very rare talents, and retaining them is crucial to the success of the enterprise. As Dongfang's selection of the new CEO, Yu Minhong needs to think comprehensively about how to retain this "chef" and bring more success to the whole team.