A few months ago, a male dignity technology called "Jingbeilai" hit a million dollars in revenue in just one month after landing on the domestic market, but now, it seems that they can't sell well.
According to industry insiders, the demand for men has always existed, but they seem to be "led astray" by other goods. Men tend to lose judgment when faced with their own "vulnerability". And some merchants disrupt the male market for gimmicks.
According to **, some on the network"Snack shop"A number of products of unknown origin and inappropriate packaging have appeared. After investigation, the merchant is going to consume milk tablets. Taking advantage of the psychology of male consumers, it is named"Man counterattack pill"Earn high profits.
According to an unnamed buyer, he found out that he was a milk tablet after buying it.
MainstayThe "Helping Men" label is endlessto expose the hidden needs of the group behind it
Just like the above-mentioned "Dick Silk Counterattack Pill" and so on, some unrelated products began to emerge in an endless stream, and unscrupulous merchants used these labels of "helping men", just wanting to rub the dividends of the market, hindering those male compatriots who really need help.
The global male consumer market has reached trillions of dollars, showing an explosive growth trend. Among them, the global men's market reached $80 billion in 2022 and is expected to reach $115 billion by 2028. The huge scale of the market is the "fuse" for these businesses to use gimmicks.
At night, I don't want to hurt her expectations. One interviewee had vaguely expressed his inner thoughts.
In the context of the "needs" of men, the Japanese origin of the biological industry, by extracting the elements of nature, compounding them into m-coreactiv specialized substances, landed the male dignity technology called "Jingbeilai", and entered China's Jingdong.
During the pre-sale period, the achievement of breaking through 5 million in 4 hours has been recognized by industry insiders, and business intelligence data shows that most of the user groups are middle-aged people aged 35-60, and the comment area shows consistent remarks such as "energy is getting better" and "getting stronger and stronger".
Following the rise of online shopping platforms, male users have shifted their "front" to online purchases, and despite the "potential" of these technologies, they have been affected by the recent market disruptions.
It's goodand I can be good".
Industry insiders believe that men are prone to lack rationality when faced with the "fragile problem" of dignity, so they will believe in those commodities that exist on the surface.
Scientific studies have found that men's physical fitness and energy tend to peak at the age of 25-30, and after the age of 35, men's androgen secretion ability declines, and physical fitness also declines.
And what really needs to be solved, the problem of men's internal physical decline, it is obvious that this is not something that can be solved by a "milk tablet".
To this end, scientists conducted an in-depth survey of 200 middle-aged people aged 30-55. It was found that there was a significant correlation between the decline of men's physiological status and their abnormal metabolism and natural aging. In addition, long-term bad lifestyle habits such as smoking, drinking, staying up late, etc., can lead to physiological problems at this stage.
In 2023, Chinese researchers will cooperate with Guangzhou Sport University to carry out further experiments on this phenomenon. The results of the experiment found that a molecular agent called "Jingbeilai" may have the potential to intervene in this "group pain point" - 40 male subjects, after ingesting a certain amount of the molecule, were much higher in terms of sustained endurance and energy than the control group.
According to the data, Jingbeilai will reverse the "root aging" as a breakthrough point, adding natural and mild ingredients such as black ginger extract to stimulate the vitality of male sources and help more couples have "high-quality in-depth interaction".
Different from the "temporary" long-term standing of FMCG, scientists start from "prevention", pay attention to the daily maintenance of men's health, and improve the overall quality of men's activities in terms of energy and endurance, so as to unlock more possibilities.
According to 36 Krypton statistics, as early as 2015, the market size of domestic male-related functional products was as high as 450 billion. According to the survey, his female partner expressed understanding and support for this: "In the past, he was not able to do it, so he had no choice but to buy those small toys;If other ways can improve energy and stamina, there is no need to continue using them. ”
Men's needs need to be taken seriouslyHappiness requires security
More and more male demand has been reflected in the market, but they are starting to stray. Some false propaganda, the quality is not guaranteed, not only misleading them, but also easy to cause safety problems. At the same time, consumers are not aware of the relevant information, and the intimate parts are very fragile, which is very prone to permanent damage.
Not only that, although at the level of culture and concept, the acceptance of most consumers has improved, but **utensils seem.
There is also a need for "protection". A shopkeeper of an online platform once said: "Some irrelevant things can be online, and I am very helpless."
Therefore, there will be many challenges to men's physical health.