According to recent data released by Google, nearly half of young users will choose social media platforms such as TikTok or Instagram instead of Google Maps or search engines to find information. In 2024, social media marketing has become an indispensable way for foreign traders to acquire customers!
How to choose a social media platform in 2024?
According to the latest ranking of global SNS social in 2024**: Facebook, YouTube, WhatsApp, Instagram, WeChat, TikTok, etc. are on the list.
Among them: the king of Facebook traffic, suitable as an advertising platform for the target customer group;
LinkedIn is more popular in the business world and has a large number of international users;
The YouTube platform has a lot of traffic, and there are many marketing methods such as SEO, Internet celebrities, and advertising
TikTok has the advantage of short**, faster monetization, and a more accurate user base
Instagram is more visual-focused;
Twitter is newsworthy, comments and replies are fast;
Sellers can register accounts on different platforms according to the characteristics of their own customer groups to improve the efficiency of promotionIt is also possible to establish a linkage mechanism between various platforms to realize the exchange and dissemination of information. For example, posting event information on Facebook, and then promoting the brand image on Instagram.
2024 Overseas Social Media Platform Marketing Tips.
1.Dig deeper into your target audience.
In order for your overseas social media platform marketing to be successful, you need to understand who you want to reach. This will involve audience research.
You can start your user analysis by understanding the different demographics of each overseas social media platform. For example:
YouTube Demographics.
Instagram Demographics.
tiktok demographics.
Facebook demographics.
But that's just the beginning, you need to know your target audience so you have a clear understanding of how to customize your overseas social media marketing content, what platforms to use, and how to grow your brand story.
2.Set goals and KPIs
Everything you do on overseas social media platforms should be based on realistic overseas social media platform goals. Each phase of data in these goals is correlated with measurable data in the form of key performance indicators (KPIs).
If you need to set goals for your overseas social media platform marketing, make full use of the advantages of overseas social media platforms to increase brand promotion. You can work to:
Increase brand awareness.
Increase the engagement of community users.
Increase the conversion rate of your products.
A key element of goal setting is how to track and measure your data. This is where KPIs come into play.
Overseas Social Media Platform Analytics makes it very simple to track and report on the details of your overseas social media platform performance.
3.Plan and schedule your content ahead of time.
Creating efficient social content requires planning. Instead of creating content on an ad hoc basis, take the time to plan your posts ahead of time. This allows you to be strategic and consistent in your messaging across platforms.
Creating and scheduling content in bulk allows you to use your time more efficiently. You don't need to post on overseas social media platforms every day, you can create content during the weekday slot, and then schedule your posts to be published on overseas social media platforms during the ** time slot.
4.Engage your community.
Overseas social media platform marketing is different from marketing on any other platform. It's a two-way street, where the brand flows from the brand to the consumer and back to the brand through communication.
Therefore, it's important to engage your community with your brand. You can try running contests on overseas social media platforms or using branded hashtags to collect user-generated content to share on your content.
Most importantly, make sure to respond when your followers interact with your content. Answer comments, thank particularly active users, and make sure to stay informed about your user feedback.
5.Targeted marketing content.
Social media marketing must take content as the king, and provide customers with original content that they really care about and need through customer surveys, so as to get more information, dissemination and conversion.
Remember to start from the perspective of the target customer, in addition to the benefits that the product itself can bring to the customer, the company can also start from some other angles, such as some industry news, industry dry goods, installation process, product use precautions, brand story and so on.
end—Huacheng Chuangzhi SOHO Home, free to see customs data].