Mr. Wang Gang s profile is an expert in the construction of sales system and an expert in the perfor

Wang GangTeacher.

Expert in sales system construction and performance growth of terminal stores

Master of Management, Sun Yat-sen University.

He used to be the dean of the world's top 500 enterprises and the president of Country Garden Zhufang Science and Technology Training Institute

He used to be a leading enterprise in the kitchen appliance industry and the sales training director of Fotile Group.

He used to be the head of national training of H&H (China), a Hong Kong listed company.

He used to be the human resources functional manager of Jiajie Technology in China, a listed company in Singapore.

He used to be the head of training in South China of Haier Group, a Hong Kong listed company.

2017-2021 "I am a good lecturer" national finals judge.

Special guest of the 2018-2021 HREC Talent Forum.

AATP Certified Senior Lecturer in the United States.

National Senior Human Resource Manager.

National Senior Corporate Trainer.

Distinguished lecturer of Sany Group, Lecturer of Siqi **, Industry Consultant of British Colin Consulting.

Areas of expertise:Team leadership, retail terminal performance improvement, channel sales management, and workplace development.

[Personal Profile].

Mr. Wang Gang has more than 15 years of experience in workplace management, and has experienced different forms of enterprises such as state-owned enterprises, foreign-funded enterprises, and private enterprises, involving five major industries such as e-commerce, ICT, FMCG, household appliances, and construction, and has served three enterprise group headquarters with an annual turnover of more than 10 billion yuan, and has completely experienced the process of two enterprises crossing 10 billion yuan.

Entering Biostime in 08 coincided with the outbreak of foreign brands, and completely experienced Biostime's organizational fission, category expansion, marketing innovation, and rapid growth0-2.From 0 to 1, we have created a sales empowerment system spanning multiple channels of supermarkets, specialty stores, pharmaceutical chains, and hospitals, assisting the marketing team to create a sales iron army and helping the company to grow from 3500 million to 4.4 billion, becoming a sudden leader in the maternal and infant industry.

After 14 years in Fangtai, he was responsible for national sales training, built the group's marketing training system, led a terminal training team of nearly 200 people, created an original and efficient store training-operation ecological model, served more than 5,000 stores, and supported 12,000 terminal sales consultants.

With 15 years of professional training experience, more than 600 training sessions, more than 30,000 trainees, and an average score of 4 after class9 points on a 5-point scale

A description of past work experience

1. During his tenure in Fotile Group, he led the "Terminal Store Performance Doubling" project of Fotile Group, led more than 100 sales teachers, visited 83 key branches, and took a total of 3,000 stores of KA channel + store channel as the object, with the guiding principle of "combination of training and war", empowering sales personnel while improving store conversion rate and customer unit price.

Empowerment results: 83 key branches, more than 3,000 stores, and 5,597 sales consultants.

1. Course Xi: 4829, Xi rate: 86%.

2. Simulation training: 3,781 people completed five stars, excellent rate: 78%.

3. Experience extraction: 915 terminal excellent sales cases, performance results:

Project NPS Value (Net Promoter Score): 9513%

Sort out the standard sales and service process of terminal stores in the new retail era, and promote it to 5,000 front-line sales personnel in the company

Store conversion rate from 128% to 185%, the customer unit price has increased from 8,000 yuan (a single product) to 15,000 yuan (three-piece set), and the average annual GDP of sales consultants has increased from 370,000 yuan to 850,000 yuan

From July to September 2018, 282 stores with the same conditions (nature, scale, and external environment) were selected across the country for sales data benchmarking, and the total sales orders of the target stores increased by 27% compared with the non-project stores, the growth of complete sets of products increased by 4%, and the orders of key single products increased by 25%.

From March to May 2019, 544 stores with the same conditions (nature, scale, and external environment) were selected across the country for sales data benchmarking, and the total sales orders of the target stores increased by 15% compared with the non-project stores, the growth of complete sets by 4%, and the orders of key single products increased by 23%.

2. During his tenure at H&H (China), he has trained 581 channel supervisors, office managers, and regional directors for the marketing team, 43The 8% reserve cadre promotion rate ensures the group's compound growth rate of 77% on the demand for talents

3. During his tenure at Jiajie Technology (China), he supported the sales team to introduce and implement the pipeline sales management model, developed the competency model of the regional general manager, product manager and sales manager of the value-added business department, and assisted each BU of the massive business department to build a general ability and sales professional ability index library and course library

4. During his tenure at HC, he was responsible for empowering the telemarketing business team of the regional branch and leading each phase of the "recruit company" to complete the performance indicators of the probation period issued by the company.

[Teaching style].

He is good at grafting the best practices of leading enterprises in different industries into the classroom to enhance the students' vision and knowledge.

The teaching content is dry, theoretical, and methodical.

Situational learning Xi, all sales and management cases are from the field frontline.

The lecturer has strong affinity, the language is vivid and humorous, the class is full of passion, and the students are highly integrated.

【Main Course】

1. Terminal sales skills series courses.

1) Brand class (target: dealers, store managers, sales consultants, account managers)

Learn marketing from Fangtai: Terminal store business multiplication password (2 days).

From market to lead (0.)5 days).

Customers in the new era.

Know yourself and know your opponent: take stock of the factors that affect store sales.

From lead to order (0.)5 days).

How to invite customers efficiently.

How to find out what your customers really want.

From order to execution (1 day).

How to present your product.

Take a two-pronged approach to tap the potential of your customers.

From objection to deal.

Seventy-two changes in new retail.

Basic courses (for junior sales consultants, account managers).

Gold Medal Consultant - Sales Practice Eight Steps (1 day).

Gold Medal Consultant - Sales of Five ** Treasures" (1 day).

Gold Consultant - Create an unparalleled customer experience (1 day).

Advanced courses (for senior sales consultants, account managers).

Gold Advisor of Breakthrough Large Orders (0.5 days).

Gold Consultant - Repurchase Rate Increase (0.5 days).

Gold Medal Consultant - Customer Psychology (0.).5 days).

A series of courses on terminal store operation.

Basic Course (Target: Dealer Boss, Store Manager within 3 years)

Gold medal store manager's decathlon (2 days).

Building a Xi-Learner Store: Management and Development of Sales Consultants (1 day).

Advanced course (for dealer owners, store managers over 3 years old)

Rubik's Cube for Store Excellence (2 days).

The Evolution of Store Managers: From Good to Excellent" (1 day).

Sales Management Series.

Reflections on the Development of Retail Industry and Store Operation in the New Era" (1 day).

Assess and manage the sales force (1 day).

Mentoring and coaching the sales force (1 day).

Marketing Management (0.5 days).

Key Store Upgrading and Maintenance" (0.5 days).

[Customer service].

Central state-owned enterprisesCRRC Group, Guangzhou Railway Group, Guangzhou Metro, China Mobile, Sany Heavy Industry.

FMCGFeihe Dairy, Yili Dairy, Biostime, Beibeixiong, Haid Group, Hengxin Jewelry, Hanwang Liquor.

Home building materialsClass:Fangtai Kitchen Appliances, Skyworth Group, Gree Electric Appliances, Midea Electric Appliances, Red Star Macalline, Actually Home, Suning Tesco, Gome Electric Appliances, Qite Technology.

itInternet:HC Network, Worry-free Future, Jiawei Technology, three classes.

MiscellaneousClass:Chuangxin Laser, Fude Finance, 72nd Street, Shengteng Information, Guiyang Talent Market, etc.

[Student Evaluation].

After the training, Mr. Wang Gang can continue to answer the questions raised by the students, take the trouble to put forward his own opinions, and patiently give them correct guidance.

-Head of Training of Sany Heavy Lift Division.

Mr. Wang's "people-goods-field-process" 4P marketing model has a great enlightenment effect on the performance improvement of terminal stores, so that we can start to pay attention to customers from only focusing on ourselves and competitors, and truly learn how to "customer-centric" to improve sales capabilities in an all-round way.

- Trainee of Feihe Dairy Marketing Training Program.

Mr. Wang Gang's class is both intense and interesting, full of dry goods, with many cases and stories, which are very close to our actual work experience, and can be used.

-Trainee of an insurance and financial enterprise in Shenzhen

Store Management Rubik's Cube" course is the best marketing course I have ever heard, very systematic and down-to-earth, solving the problems left in my mind during my years of operation, I hope to have the opportunity to listen to it again next time.

-Yili Dairy Distributor, Mr. Li of Longyan Baby-Friendly Room.

I have also listened to a lot of communication courses before, and Mr. Wang's class has made me re-understand what communication is and how to really communicate, and I can't wait to go back and try the methods and tools I learned in class.

- The first management trainee of Hanwang Liquor.

Through three days and two nights of intensive training for our students to systematically sort out the knowledge structure, many teachers from our base for more than ten years have come to listen to the class, everyone feedback has benefited a lot, and it is recommended to promote it to other brother teaching bases of the group.

-The person in charge of the training department of the Guangzhou training base of a national railway group.

Online class testimonial].

1. Feihe Dairy