With the deepening of the integration of new technologies such as artificial intelligence and the Internet of Things with the catering industry, the catering industry has gradually upgraded from traditional to digital and intelligent. The digital intelligence of the catering industry is the specific manifestation of the application of industrial digital intelligence in the catering industry, and it is the process in which the relevant entities of the catering industry apply digital technology to various processes and links of the catering industry such as catering production, procurement, operation, marketing, trading, and management, with data elements as the main driving force, efficiency and quality improvement as the main characteristics, and to meet the diversified and multi-scenario needs of consumers for the purpose of promoting the high-quality development of the catering industry.
First of all, digital upgrading should be customer-centric and focus on improving customer experience. Through the introduction of digital tools such as intelligent ordering systems and electronic payments, customers can feel a convenient and efficient service experience. At the same time, we use big data analysis to dig deep into customer needs and provide customers with personalized and customized services, so as to improve customer satisfaction and loyalty.
Secondly, digital upgrading and transformation need to pay attention to the optimization of chain management. Through digital means, precise procurement, intelligent inventory management and intelligent logistics distribution are realized, and the collaborative efficiency and response speed of the first chain are improved. This not only reduces operating costs, but also ensures that the ingredients are fresh and safe, providing customers with high-quality food and beverage services.
In addition, digital upgrading should also focus on improving employee efficiency. Through the introduction of intelligent scheduling system, digital training system and other tools, optimize the allocation of human resources, improve the work efficiency and service level of employees. This not only reduces the workload of employees, but also creates more value for the business.
In the process of digital upgrading, data analysis and decision support play a vital role. By collecting and analyzing store operation data, customer behavior data, etc., the management of chain restaurants can make more scientific decisions, adjust business strategies, and achieve refined management.
Finally, in the process of promoting digital upgrading, chain restaurants should always pay attention to information security and privacy protection. Establish a sound information security system, strengthen data encryption, authority management and other measures to ensure the information security of customers and enterprises. At the same time, it is necessary to comply with relevant laws and regulations to ensure the legal compliance of digital upgrading.
Nowadays, many small and medium-sized chain catering enterprises, in the process of digital upgrading, it is difficult to achieve the goal of digital upgrading and transformation by building their own teams and doing data platforms.
Is there a digital upgrading solution suitable for small and medium-sized chain restaurant brands?
Small and medium-sized restaurant chain brands can choose a catering digital service provider. No longer limited by the scale of procurement, cost control, manpower and other reasons, with the help of a third-party digital and intelligent supply service platform to improve the quality of stores.
For example, the digital and intelligent catering management platform created by Youdejia for small and medium-sized catering chain enterprises helps small and medium-sized catering enterprises solve the problem of information asymmetry, improve operational efficiency and reduce operating costs through rich information resources and cutting-edge digital technology support covering the Internet of Things (IoT), cloud computing, automation and wider artificial intelligence applications.
Through a full-link catering digital service platform, restaurant chain stores can achieve digital upgrading and transformation according to a complete set of catering digital intelligence quality and efficiency improvement solutions. For example, if you install a stir-fry robot in the back kitchen, you can complete a dish in 5 minutes as long as you operate a series of digital recipes. It can also unite the majority of small and medium-sized catering chain enterprises to create a healthy, sustainable and high-quality development "catering ecosystem" through the flexible catering ecological chain service from farm to table, and collaboratively share the achievements of catering digital development.