Fast fashion brand Zara has once again been mired in controversy over advertising content.
On December 7, Zara released a new set of commercials titled "The Jacket". 
*From Dailymail, copyright belongs to the original author Zara said that the entire new collection is inspired by the past centuries**, featuring popular model Kristen McMenamy and photographed by renowned photographer Tim Walker. 
*From dailymail, copyright belongs to the original author of the advertisement** Based on black, white and gray, it depicts an artist's studio with ladders, packaging materials, wooden boxes and cranes, as well as assistants in overalls, which is very visually striking. 
*From dailymail, the copyright belongs to the original author, and the whole set of advertisements seems to be based on art, and the production is also heavyweight. However, the expected praise did not come, but a large number of doubts appeared as soon as it was released. Maybe the time of appearance is too sensitive, in short, the first time netizens saw the commercial, what they thought of was not Zara's new film, but the innocent civilians who were killed in the Palestinian-Israeli conflict. Netizens pointed out that in one of the **, the model is holding a mannequin wrapped in a white cloth, which is very similar to the ** of the deceased in the Palestinian-Israeli conflict wrapped in a white shroud. In a Reuters photograph, a woman holds her 5-year-old niece, who was killed in the attack.
*From dailymail, copyright belongs to the original authorIn another photo**, a mannequin wrapped in a white cloth is placed on the floor, surrounded by rubble and debris.
*From dailymail, the copyright belongs to the original authorThis ** is alluded to in the city in the conflict between Pakistan and Iraq. 
*From dailymail, the copyright belongs to the original author's entire group**Received strong criticism and boycott from netizens, and the models in ** were wearing fashionable clothes, which formed a strong contrast with the scenes of war and countless casualties. Netizens believe that Zara not only did not give respect and sympathy to innocent civilians who died and injured, but instead used the tragedies of others to gain traffic for himself, pointing out that Zara was contemptuous of life and ruthless. Artist Hazem Harb wrote on Instagram: "At a time when we are experiencing war and death, it is the best to make an ad like this. One netizen commented, "The use of death and destruction in the context of fashion is **, a complicity in war, and should provoke anger in us as consumers." Boycott zara. Another netizen joked that ZARA won the "Most Incomprehensible Brand of the Year". 
Angry netizens even went from online to offline, with activists spray-painting slogans at Zara stores in Montreal, Canada. 
*From dailymail, the copyright belongs to the original author As ** became more and more intense, Zara reacted quickly. On Tuesday, they posted a company statement on their Instagram.
"Unfortunately, some customers are offended by these commercials and see in them something far from what they were intended to create," the statement read, adding that the company "regrets this misunderstanding."
*From dailymail, the original author's statement also states that the campaign was conceived in July and filmed in September, long before the Israeli-Palestinian conflict on October 7. According to Zara, the campaign aims to "showcase handmade garments made in an artistic context".
At the same time, Zara has removed the ads posted on the Instagram page**, but this batch** is still searchable on the web.
But netizens were not buying it, with some arguing that the decision to release the ad in December was a sign of insensitivity to the conflict, even though it was made before the war began.
*From dailymail, the copyright belongs to the original author, in fact, it is not the first time that zara has caused controversy due to advertising.
In 2019, Zara released a set of promotional photos of makeup products, among which Chinese model Li Jingwen's freckles caused controversy among netizens. Some netizens think that Zara deliberately scandalizes Asian women, and some netizens directly point out that this group of commercials is suspected of insulting ChinaThis happens over and over again, em...Zara, this wave shouldn't be unjust. 100 help plan