In recent years, there have been many discontinued models, but most of them have been forced to stop production after several years of market verification. But the following models are more special, they were discontinued in less than a year after they were listed, and the shortest-lived ones were discontinued in less than two months, which is considered a "failure" recognized by car companies.
Roewe Totoro
In 2022, hybrid SUV sales were in full swing, and Roewe lacked a younger hybrid SUV at that time, which also gave birth to Roewe Totoro. The new car adopts the design elements that young people love such as frameless grille, dual screens, and color body, and the pre-sale price is only 12580,000 yuan and 12980,000 yuan, the main focus is the first car of young people.
It's just that since the pre-sale on May 20, 2022, and the debut at the Greater Bay Area Auto Show on May 28 of that year, there has been no official news about this new car and it has not been officially launched. At the end of 2022, the 4S store also reduced the price by 30,000 yuan to clear the inventory, and by the end of 2023, the car auto trade store only sold 7780,000 yuan, in a 6% discount inventory state.
Judging from the reason, the wheelbase of Roewe Totoro 2625mm makes it unable to become a qualified family SUV, and compared with the pure electric car, its ** and the cost of using the car are too high. In addition, its hybrid system uses the same engine as the 15S4C model, which is the same as the Roewe i5, rather than the specially developed Atkinson cycle engine, and the performance of this hybrid system is also questionable.
Haval's first love
In 2021, Great Wall Haval launched a number of SUVs, including first love, red rabbit, divine beast, big dog and other models. The Great Wall has abandoned the previous "H" series in naming, and various whimsical names can be said to be self-indulgent. Among them, the positioning of first love is lower, selling only 789-11.290,000, and the consumer group is also biased towards young people.
Haval's first love adopts a personalized naming and a contrasting design to please young people, and the market performance after the launch is actually not bad, and the monthly sales can be maintained at more than 5,000 units. However, the car was discontinued by Great Wall after entering 2023, and from a strategic point of view, Great Wall will begin to vigorously develop plug-in hybrid models in 2023, and the first love is obviously not in line with the brand strategy.
And from the perspective of the model, there are also many problems with first love. For example, it uses the old 1The 5T engine has average power and fuel consumption. In addition, large.
First, large. Second, the configuration naming of the junior year was also complained by netizens that it was very low, which lowered the brand image of the Great Wall. However, at present, the stock car of the first love has been sold overseas, and it has become the best-selling Chinese model in Russia.
Wei brand macchiato
The same Great Wall, the same new car launched in 2021, the Wei brand launched a coffee series in that year, and models such as macchiato, latte, and mocha also came into being. Among them, the Macchiato is the facelifted model of the previous VV5, and after changing to Macchiato, the car has also canceled the gasoline version and launched the gasoline-electric hybrid and plug-in hybrid versions.
Although the adoption of 1After the 5L engine, the Macchiato's fuel consumption performance is much better, but compared with the Song Plus DM-i at the same price, the Macchiato's fuel consumption and driving smoothness are not as good as the Song Plus DM-i, and the space performance is also not outstanding. In the end, the car's sales performance was also very sluggish, and the monthly sales were even in the double digits.
Due to the fact that there are too many cars in stock, Macchiato has also reduced the price after the suspension of production**, and the price reduction is even as high as 50,000 yuan. This also made thousands of old car owners feel that they have been "stabbed in the back", and there are problems with the follow-up vehicle parts guarantee, resulting in a high number of complaints about Macchiato on the Internet.
Self-traveling home NV
As a member of the new car-making force, Ziyoujia is not well-known, and its first model will only be officially launched in 2022. When the car was first launched, it was also claimed to be benchmarked against the ideal L7, and Li Xiang, CEO of Li Auto, also responded: "This is far inferior to the L6, why is it compared with the L7?."”
In fact, it is true that the market performance of the car is far less than the ideal L7 that sells 10,000 units per month, to be precise, the sales of this car are 0 units. In the two months after its launch, Ziyoujia NV was never able to deliver the car, and finally Ziyoujia NV refunded 24,376 intending users in full, and presented an NV car model and a 200 yuan Starbucks consumption card.
In terms of reasons, the production license of the Dacheng Automobile Plant, which was originally an OEM for the Ziyoujia NV, may not be available, resulting in the inability to mass-produce the Ziyoujia NV. By 2023, the cooperation negotiations between Ziyoujia and Chery have also failed, and there are still many difficulties in the resumption of production of Ziyoujia NV.
The big coffee summarizes
Although these cars are a laughing stock for netizens, there are also certain problems with future maintenance for those who have bought these cars. Therefore, when buying a car, you also need to keep your eyes open, try not to be the first batch of guinea pigs, and choose hot-selling models with higher sales, which can avoid the situation of discontinuation of new cars after selling them to the greatest extent.