The so-called "seven points of location, three points of operation" in the catering industry, an ideal business location is crucial to the success of a bubble tea shop. So how should you choose a location before opening a bubble tea shop?
1.Business Center Shopping Mall
Most of the location teachers will recommend the business district, which is one of the ideal choices for opening a beverage store. The largest number of business districts is gathered and the consumption power is strong, which means that there are more potential customers. The disadvantage is that the rent of the shop is high.
2.Around the campus
Young consumers are the main force of milk tea consumer groups, and young audiences pay more attention to the style of milk tea shops, and the decoration should be fashionable and trendy, the beverage taste should be diversified, and the cycle of launching new products should not be too long, and the pricing should not be too expensive. The disadvantage is that there is an off-season during the winter and summer holidays.
3.Office area
The office area is a potential location to open a store, and opening a store in these areas can meet the needs of office workers for quality of life. Pricing highs are also acceptable. And there is an opportunity to cooperate with enterprises to receive ** large orders.
4.Tourist attractions
Tourist attractions have a large flow of people, and they don't really care about the brand, so the drinks are palatable and moderately priced. In the decoration, it should be combined with the characteristics of the scenic spots, otherwise it is easy to be submerged. The disadvantage is greatly affected by the holidays.
5.Township markets
When opening a bubble tea shop in a township, most of the audience are long-term residents, and the audience group is relatively stable, focusing on opening activities and pricing.
No matter which business location you choose, you must consider factors such as volume, consumption power, stable customer sources and competitors. At the same time, we choose to cooperate with high-quality merchants, provide unique products and services and effective marketing strategies, so as to be invincible in the fierce competition in the tea market.