At the China High-end Home Appliance Trend Forum held recently, the "2023 China High-end Home Appliance Market Report" (hereinafter referred to as the "Report") was officially released.
According to the report, from January to September 2023, the global home appliances and electronic consumer products as a whole showed a downward trend, of which the retail market of consumer electronics and major electrical appliances was ...7% shrinkage.
According to data from the General Administration of Customs, China's home appliance exports reached 804 from January to November 2023700 million US dollars, a year-on-year increase of 28%；In terms of export volume, China exported a total of 338717 000 home appliances from January to November 2023, a year-on-year increase of 96%。China's home appliances and consumer electronics have maintained their growth lines in the face of the contrarian trend.
In the high-end home appliance market, China has also shown strong consumer vitality. The report pointed out that at present, China's contribution to the high-end home appliance market has caught up with overseas, and the voice in the global high-end home appliance market has steadily increased. According to the data, from January to October 2023, the Chinese market accounted for 26 of the nine major appliances and consumer electronics markets above $900 (excluding the North American market in the world).5%, and the contribution of overseas markets accounted for 263%。
On the one hand, traditional household appliances are evolving from existing to excellent, products are constantly upgrading and innovating, and trends such as systematization, embedded, and home integration are acceleratingOn the other hand, emerging categories that improve the quality of life, such as washing and drying sets, dishwashers and other categories, are favored by consumers. Lv Shenghua, editor-in-chief of China State Grid, said.
In the face of the opportunities brought by the high-end home appliance market, enterprises are also increasing investment in high-end products. A few days ago, Haier Smart Home high-end refrigerator interconnection factory was officially put into operation in Qingdao, and this new factory with a production capacity of 2 million units will increase Haier's share in the high-end refrigerator market competition.
The report also summarizes the four major development trends of the high-end home appliance market in 2023, namely, home integration upgrade, personal quality enjoyment, intelligent and simple life, and product aesthetics.
Under the influence of many uncertain factors, consumers pay more attention to the happiness brought by enjoying life, pay more attention to family and treat individuals, and have changed from hoarding thinking to boutique thinking. Although consumption tends to be conservative overall, there is no contradiction between consumers who are more willing to spend on good products. Cai Ling, director of GFK China Home Appliance Division, said.
Lv Shenghua believes that from the demand side, the value of non-product functions such as product appearance, user experience, and environmental friendliness has attracted more and more attention from consumers.
Text|JournalistsStorm Dream River