The mobile phone market is a fast-changing field, and it is often a booming industry.
In the face of the menacing arrival of foreign brands, China's mobile phone industry is not far behind, allowing well-known brands such as Huawei and Xiaomi to go to the world, which has become the pride of Chinese people.
In people's impression, China's local mobile phone brands are nothing more than Huawei, Xiaomi, etc., but in the memories of the older generation, there are many other brands.
However, when people think of them, they are surprised to find that they seem to have disappeared from the market, and they are nowhere to be found at all.
So, what are the once smash hit brands, such as Bird, Little Pepper, Tianyu, Gionee and other old mobile phone manufacturers, doing now?
Speaking of Bird mobile phones, only older people may have heard of this brand now.
But what everyone doesn't know is that it is also a brand that was once a smash hit, and it was once brilliant.
At that time, its advertising slogan entered thousands of households: Bird mobile phone, the fighter in the mobile phone.
Such a heroic and domineering advertising slogan has also officially brought Bird mobile phone into the public's field of vision, and has also entered every household, becoming a "big brother" in the mobile phone industry.
In 2003, at its peak, Bird mobile phone shipments had reached 10 million units.
However, behind the peak, there are still big hidden dangers.
It turned out that although Bird relied on mobile phones to go out of China, it even went to the world stage.
But it doesn't have its own core technology, which makes it easy to be replaced.
It also laid a huge hidden danger for later development.
At its peak, the Bird mobile phone was immersed in the aura of false light, and achieved the ultimate glory by cooperating with foreign companies and crazy marketing strategies.
As everyone knows, this is just a light that returns to the light, and it is coming to its end step by step.
Bird mobile phones only care about profits, become blind and sluggish to the market, and ignore the innovation ability that is crucial to the mobile phone industry in the development process.
Lacking core technology, Waveguide soon lost its advantage among its competitors and retreated from the first deal of Chinese mobile phones.
Bird mobile phone learned from the pain, thinking that it would be able to survive and maintain the current scene.
However, in the face of the non-stop offensive of Nokia and other opponents, Bird was quickly defeated.
There is no room for survival at all, and it has completely become one of the thousands of failed products of the times.
The complete failure of Bird mobile phone is not only a failure of technology and innovation, but also a great lack of strategic vision.
By now, the Bird phone seems to have completely disappeared from everyone's eyes.
In fact, in the corner that no one cares about, he is still surviving.
Clicking into the Douyin live broadcast room of Bird Mobile, we can see that the anchor is selling Bird Mobile Phones hard.
I thought that Bird Mobile was still selling mobile phones, but everyone who was relieved slowly found that something was wrong.
In the live broadcast room of Bird mobile phone, it is written that the new flagship machine in 2023, Bird Z1 Pro, 65-inch flexible screen, octa-core flagship processor, HD voice and more.
However, these advertising slogans are completely copied from other people's homes, and they seem to be written very highly, but in fact, the configuration is still more than ten years ago.
Compared with the current mobile phone brand, it can only be said that it is a high configuration and a low configuration, a genuine and a copycat, which is embarrassing.
In addition to Bird mobile phones, Little Pepper is also a very popular mobile phone brand before.
It is also widely disseminated, and it was once a new star in the Internet mobile phone market, and at its peak, it was also the extent that everyone on the street had one, and it also had glory.
However, he should never have been, that is, he embarked on the old road of Bird mobile phone.
That is, it also does not pay attention to innovation, does not have its own core technology as the support of development, and in the end it will naturally fail.
The founder of the little pepper mobile phone is named Wang Xiaoyan, and the little pepper has grown up all the way through it, and gradually made a name for itself in the market.
However, when his own company's employees were rejoicing, he noticed the core problem of Pepper's phone earlier than others.
So, with a long-term vision, he quickly switched to Xiaomi, leaving behind this mobile phone brand that seemed to be infinitely beautiful at the time, which made people very puzzled.
After all, Xiaomi at that time was just starting, and it couldn't be compared with the limelight pepper.
Many people think that Wang Xiaoyan's move is a stinky move, but from the current point of view, he is a real entrepreneur with vision.
Wang Xiaoyan, who joined Xiaomi, rose all the way, and became a vice president all the way with her own efforts.
On the other hand, the current little pepper, not to mention compared with Xiaomi, many people don't even know if it's still alive, and it completely lost the madness of that time.
The current Pepper has likewise not completely disappeared, but is only struggling on the verge of imitation and has become a brand that no one cares about at all.
When you click into their live broadcast room, you will find that after so many years, he still can't forget Huawei and Xiaomi.
The mobile phone sold can't be said to have nothing to do with Xiaomi.,It can only be said to be exactly the same.,It's a low-profile version of others.,It's sad to think about.。
This shift is not accidental, but the result of cruel choices by the market.
Little Pepper's failure highlights the fact that in this era of rapid development of science and technology, if you don't advance, you will retreat, and if you don't innovate, you will be eliminated.
In a technology-driven industry, there is no future without innovation.
When it comes to Tianyu mobile phone, everyone's first impression should still stay in the period of "the king of domestic products".
At that time, Tianyu, but stepping on Huawei and hitting Xiaomi, seemed to be in a no-man's land in the mobile phone brand, because no one was invincible.
At that time, the Tianyu mobile phone, in addition to Tianyu, had a more resounding name, that is, "the king of copycat machines".
So much so that when people mention Tianyu later, they still have copycat machines in their minds, and that is when Tianyu has not yet gotten the version number, but this also brings it some popularity to a certain extent.
When Tianyu got the version number and officially entered the mobile phone market, people were surprised to find that its ** was not much different from that of the copycat machine!
People have paid for it, after all, they spend the same money and buy the same configuration as other ** money mobile phones, why not.
Tianyu mobile phone is even more happy with this scene, so he plunged into the point of no return of imitation and copycats, and enjoyed the wealth brought by making quick money.
However, it enjoys the benefits of quick money, and it must face the risk that it also brings, that is, to be mercilessly replaced.
Gradually, the hidden dangers buried in Tianyu Company gradually increased and expanded.
And there is no need to wait for it to completely appear within the company, the cruel market and the gradually receding ** will give it a blow first.
Such a nationally famous brand is now almost no longer influential in the market.
Consumers even thought he was bankrupt, but he was just swept away by the cruel wave and became a loser in the mobile phone industry.
The glory of the past has become a thing of the past, and now they are just an ordinary merchant on Douyin, selling cheap mobile phones with 499 and smart watches of poor quality visible to the naked eye, and the gap is so big that it is embarrassing.
This is the decline of a brand, but also the end of that era.
Their status quo is a punishment for past tactics, and its existence seems to be a satire of stagnant businesses.
If a brand is unwilling or afraid to embrace change and is just immersed in imitating others to make quick money, then it will be abandoned by the market and abandoned by consumers.
Today's Gionee is rarely bought, but in the past, it was also a hot domestic mobile phone giant.
At the peak of Gionee, it also briefly sat on the first position of China's mobile phone.
Taking the high-end route, it even became one of the representatives of high-end people in that era, and the future is immeasurable.
But it's a pity that before the era that belongs to it came, it was ruthlessly trampled by the rolling wheels of history, and it also became cannon fodder.
It is undeniable that Gionee mobile phone is indeed a legend in China's mobile phone market, so that when people mention it today, they will still report the phantom of its glory days.
However, Gionee can't beat Huawei and Xiaomi at all today, and the miserable end of buying a mobile phone in the Douyin live broadcast room is completely due to its own reasons.
Gionee has been in serious financial trouble in recent years, resulting in the company's inability to operate normally and launch new products.
And despite Gionee's efforts to get out of the predicament by adjusting its strategy and seeking external financing, the results have not been significant.
Their ignorance of market changes and their ignorance of innovation have created the bitter fruit of the moment, which is very embarrassing.
At present, Gionee is actively seeking the possibility of restructuring or ** assets.
However, it is difficult to move forward, there is no new progress for a long time, and the whole enterprise is in a situation where it is not up and down, and there is no longer the glory of the past.
In this unpredictable market, there is no eternal king, only the strong who are constantly evolving.
Gionee's current situation is the inevitable outcome of those enterprises that are unwilling to face reality and ignore innovation.
Gionee's once glory now seems to be nothing more than a bubble, and their decline and transformation are a strong warning to those companies that only focus on short-term interests and ignore long-term development.
Although the domestic mobile phone brands mentioned above will not disappear completely, they are all having a bad time without exception.
The reason they are where they are today is largely due to their neglect of innovative technologies and their lack of sensitivity to changing markets.
A good enterprise should not only pay attention to the innovation and change within the enterprise at all times, but also pay attention to the unpredictable market at all times.
Only in this way can we maintain a brand that is evergreen all year round, and not like the four mobile phones mentioned above, we will be complacent and insensitive, and in the end, what awaits them is only the end of being abandoned and disagreed.