On December 1, the "Longyao Shenzhou-2024 Langjiu Jiachen Year of the Dragon Zodiac Commemorative Wine Series" was grandly released in Shanghai. Zhang Haoming, an important partner of Langjiu and co-founder of Hema Fresh, and other leaders also came to the scene to witness and celebrate this auspicious moment.
1.Three firsts, three uniques.
Langjiu people are determined to serve consumers for a better life with the ultimate quality, ultimate brand and ultimate taste. At the event, Mei Gang, general manager of Langjiu Sales Company, said. As one of the most disruptive and innovative enterprises in the liquor industry, in recent years, Langjiu has built China's first world-class modern liquor estate, revitalized the high-quality brewing resources on the left bank of the Chishui River ** River Valley, opened up the channel of value communication and co-creation, promoted the realization of ultimate quality, and expanded the extension of liquor consumption, and achieved outstanding achievements.
Laying out the core production areas of Daerlang and Da Moutai, Langjiu starts with the ecological brewing area of Lianghekou, and connects several ecological brewing areas such as Erlangtan, **ba, Panlong Bay, Wujiagou and Tianfu to form a "six-star bead" pattern, facing Moutai across the river. And give full play to the natural advantages of the Chishui River ** river valley, natural wine storage cave, etc., on the basis of the traditional process of soy sauce wine brewing "12987", according to local conditions to interpret the brewing vein of "growth and storage", the essence of quality is inside, and the magnificent temperament is shown outside.
On October 23 this year, with the official formation of the six ecological liquor areas of Langjiu, the annual production capacity of 70,000 tons of soy sauce liquor and the grand upgrade of 220,000 tons of reserves of Bainian Langjiu were realized. The natural terroir, growth and cultivation, manor cave storage, and production capacity guarantee have jointly created the unique "cave aged fragrance" of the fifth generation of Qinghualang, which has been praised by industry insiders as "full of Lang flavor", and Moutai has its own leaders. Each bottle of Qinghualang is an old wine, and it has become a treasure of old wine collection with its unique quality.
Reverence for time, strict selection of quality, unremitting pursuit of value...Langjiu is constantly shaping its own form with the mentality of brewing a bottle of scarce old wine. In 2023, it is worth commemorating, the fifth generation of Qinghualang will be listed, the six ecological liquor areas will be fully put into operation, the annual production capacity of 70,000 tons of soy sauce wine will reach a new high, and the general program of Centennial Lang Liquor will be promulgated...The release of the 2024 Langjiu Jiachen Year of the Dragon Zodiac Commemorative Wine Series is not only a staged commemoration of the achievements of Langjiu in 2023, but also an infinite prospect for Langjiu to continue to take off in 2024.
The 2024 Langjiu Jiachen Year of the Dragon Zodiac Commemorative Wine series consists of three products, namely Longyao Shenzhou Liquor (Jiachen Dragon Year Limited Edition), Qinghualang (Jiachen Dragon Year Limited Edition) and Honghualang (Jiachen Dragon Year Limited Edition). At the event, Mr. Liu Junbo, deputy general manager of the e-commerce KA business department of Langjiu sales company, told the forging story of zodiac wine for the guests. The characteristics of the classic wine body, the master's personal blending, the creative bottle type of the zodiac, the ceramic bottle storage show the cultural confidence, the quota system and the limited sale, the exclusive certificate and number, etc., together achieve the ultimate quality, the ultimate design, the extreme scarcity and the ultimate taste.
A member of Langjiu who participated in the event said: "Several Zodiac wines are full of strong elements of traditional Chinese folk culture, and the thousand-year-old soy sauce wine skills are perfectly integrated with the traditional Zodiac culture, which is very commemorative and collectible. ”
It is worth mentioning that in recent years, old liquor has been highly sought after by liquor lovers due to its characteristics of "scarcity, high quality, value, and health", and since 2017, Langjiu has begun to launch the first Zodiac commemorative wine series - Wuxu Year of the Dog Special Commemorative Wine Series, which has been widely praised and sought after once it came out. Since then, the newly released Zodiac commemorative liquor every year has become a good product sought after by liquor lovers and old liquor collectors because of its unique design, extraordinary quality, profound connotation and scarce value, together with Langjiu's Qinghualang, Hongyunlang, Qingyunlang and Dongzang liquor.
2.Create value together with value partners.
During the event, the two sides of the box and Lang embraced the sincere friendship of value cooperation and jointly unveiled the mystery of the 2024 Langjiu Jiachen Dragon Year Zodiac Commemorative Wine.
The take-off of Langjiu is inseparable from the support of value partners. "Create value in valuable places, create value with valuable people, create value with value, and create value for customers" is the value creation concept that Langjiu enshrines, and at the release ceremony, the friendship and close reciprocity shown by Langjiu and Hema are typical manifestations of this.
Hema is a new retail benchmark enterprise with an omni-channel ecological chain, and Langjiu is the only world-class modern liquor estate in China and a famous liquor enterprise with a high-end, leading and excellent strategic layout of sauce and fragrance, and the two sides joined hands in 2020 to realize the strong alliance of a large platform and a big brand.
By this year, "Helang Co-construction" has achieved a series of achievements - focusing on the core goal of "serving consumers with high-quality life", Langjiu and Hema have linked, with theme marketing, brand week, co-branded themes, talent live broadcasts, appreciation meetings, and Hema night restaurants as brand contacts, continuously optimizing resource allocation, and also building a core store of Helang, as of the first half of this year, the number of brand users has successfully exceeded 150,000, and the sales volume has increased from 10 million to 50 million. Langjiu enriches the industrial ecology of Hema and Hema enriches the terminal form of Langjiu, and the two parties continue to bring the most vibrant, high-quality and healthy life to consumers.
In April 2023, Wang Bowei, general manager of Langjiu Co., Ltd., led a team into Hema and said that he attached great importance to the value cooperation with Hema and proposed: "Langjiu's trip is to listen to the needs of Hema, continuously optimize the allocation of resources, fully blossom in cooperation methods, cooperation formats, cooperation channels, etc., get a little closer to consumers, and provide the ultimate service for consumers' better life." ”
At today's ceremony, Zhang Yu, head of the fresh products department of Freshippo, responded: "General Manager Bowei came to our base camp with the highest quality liquor and the most Chinese soy sauce liquor, let us jointly bring this yearning for a better life to Hema liquor lovers, and Hema and Langjiu will work together to meet the growing needs of consumers for a better life." ”
It is reported that the 2024 Langjiu Jiachen Year of the Dragon Zodiac Commemorative Liquor Series is about to usher in the world premiere at Freshippo, which once again verifies that the two parties are each other's best partners, and also indicates that it will perform more surprises for consumers in the future.