At a time when the market share of the Volkswagen ID series is gradually increasing, FAW-Volkswagen's new model ID7 Vizzion opened pre-sale and completed the listing in the past two days, but it is reported that this pure electric sedan, which is priced at more than 220,000 yuan and is positioned as a medium-sized car that actually meets the medium and large standards, has only just exceeded three digits. The bleak state can be imagined.
Although it does not belong to the same manufacturer, SAIC Volkswagen, which also relies on the ID series to win the world in the field of new energy vehicles, seems to have a very good prospect this year, but the means of exchanging price for volume are to the fullest, and the embarrassment can no longer be linked to the "VW" logo.
Recently, SAIC Motor has announced a major personnel adjustment. The specific information is that SAIC will add three new vice presidents, namely Jia Jianxu, general manager of SAIC Volkswagen, Jiang Jun, CEO of Zhiji Automobile, and Wu Bing, general manager of SAIC Passenger Vehicle and CEO of Feifan Automobile.
This is not a small move, the promotion of three vice presidents at one time, which is extremely eye-catching in the context of the rapid development of new energy vehicles and the unsatisfactory performance of SAIC in the field of new energy.
There is no doubt that the reason for the one-time promotion of three vice presidents is closely related to SAIC's increase in the field of new energy. It should be known that at present, Zhiji Automobile has finally occupied its own place with LS6, and Feifan Automobile has just completed the price reduction, and the effect is not yet known, but under the unified means, it has pointed out the specific direction of SAIC's new energy road.
Before Zhiji Automobile and Feifan Automobile re-examined the market's ruthless whipping of them in the way of exchanging price for volume, in fact, it was SAIC Volkswagen that really embarked on this path and achieved certain results.
It is understood that in February this year, SAIC announced that Jia Jianxu was the general manager of SAIC Volkswagen, and after taking office, Jia Jianxu formulated a series of measures non-stop, which was sorted out as the nine-character policy of "promoting oil vehicles, stabilizing electric cars, and getting on Audi". In particular, the strategy of "stabilizing electric vehicles", sales data show that ID3 Sales around January this year were about 2,000 units, until the middle of the year, its highest monthly sales were only about 3,500 units, but since July, the sales of the car have risen to more than 7,000 units, and in October and November it was about 12,000 units.
Why is there such a big increase?The reason for this is indispensably related to "price reduction". There is information that at the moment ID3The terminal preferential range has reached 4-60,000 yuan, and the minimum naked car price is less than 100,000 yuan, so that ** is slightly lower than BYD Dolphin.
As for the other models, IDThe 4X currently maintains monthly sales of more than 2,000 unitsThe 6x remained within 1,000 units sold per month.
Compared with last year, due to the adoption of the method of exchanging price for volume, SAIC Volkswagen's sales of new energy vehicles have increased a lot, but the data shows that its cumulative sales from January to November this year were 107240,000 units, down 1059%, which shows that the "stable tram" is more or less realized, but the "oil promotion car" obviously did not get a satisfactory result.
Judging from the financial report, in the first half of this year, SAIC Volkswagen's operating income was 5363.4 billion yuan, with a net profit of 53.4 billion yuan, while in the same period last year, its operating income was 6358.2 billion yuan, with a net profit of 280.4 billion yuan, revenue fell by 156%, and the net profit fell by 8096%。Known information indicates that the nine-character policy proposed by Jia Jianxu, who took office in February this year, may be the main reason for the serious decline in SAIC Volkswagen's net profit.
From this and the other, it can be linked that after SAIC Volkswagen has achieved certain results in exchanging price for volume, and Zhiji Automobile and Feifan Automobile have also rushed up, SAIC's financial performance will inevitably be not as beautiful as in the past. But when Chen Hong is about to step down as chairman, there is always a need for some means to deal with the more turbulent situation at that time.
Rider observation: The amount is still not worth mentioning, and it is difficult for SAIC Volkswagen to break the game
Even if SAIC Volkswagen's strategy of exchanging price for volume has achieved results, it is only for itself, and if it is compared with other new energy models or brands, it can basically be described as "not worth mentioning". The glory days of Volkswagen have passed, and petrol cars rely on Lavida, Passat, and Tiguan to barely hold on, and trams are the banner of massive price reductions, and if compared with competitors, the simple and not very intelligent product features really make people unable to find a reason to buy.
VW" logo highlight is no longer there, and SAIC Volkswagen's net profit fell by 8096%, indicating that it is difficult for joint venture brands to make huge profits. And this is the biggest headache for SAIC, and it is also the biggest headache for Chairman Chen Hong before he left office. List of high-quality authors