She is an ordinary laid-off worker, with a love for face molding, groping all the way forward, independently founded Jiaodong Little Daughter-in-law Food Company, and actively drove laid-off female workers to re-employment;She is the inheritor of intangible cultural heritage, and has been committed to carrying forward and disseminating folk crafts for many years, unremittingly entering campuses and communities and villages, providing free skills training for traditional crafts, and doing a lot of work for the prosperity of folk art and the development of intangible cultural heritage. Along the way, she experienced mud and bumps, and won flowers and applause .......
She is Yu Zhina, a member of the Qixia CPPCC, the general manager of Jiaodong Little Daughter-in-law Food, and the representative inheritor of Jiaodong flower dumpling customs.
Yu Zhina has successively won the honorary titles of Shandong Province Arts and Crafts Master, Intermediate Arts and Crafts Artist, Qixia Craftsman, Chairman of Qixia Civil Artists Association, Vice Chairman of Yantai Civil Artists Association, and Member of China Folk Literature and Art Association.
The representative works of the award-winning works are "The Prosperous Age of Taiping", "Welcoming the 20th National Congress", "Dragon Flying Phoenix Dance under the Apple Tree", "Wealth and Peace", "Celebrating the Harvest" ......It has successively won the gold medal and silver medal of Shandong Arts and Crafts Expo and Shandong Handmade Boutique Exhibition, the key promotion award of Chinese folk crafts, the silver medal of the first national goldfinger clay sculpture competition of China Folk Customs Research Institute, the second prize of Jiaodong Art Exhibition, and the top ten handmade skills award in Yantai.
In August 2016, Yu Zhina registered the trademark of "Jiaodong Little Daughter-in-law" and took four laid-off sisters to embark on the road of entrepreneurship. When Jiaodong's little daughter-in-law's food was just starting, Yu Zhina's first thought was the laid-off unemployed, and she took the initiative to contact the laid-off unemployed sisters and provided them with an economic support for their families. There are often setbacks on the road to entrepreneurship, and even in the most difficult times, Yu Zhina did not choose to lay off personnel, but tried to find ways to develop the market to increase income and ensure salary payment. Along the way, you can only know the bitterness of personal experience.
Jiaodong Little Daughter-in-law Food has developed from a small workshop to a food company, and currently cooperates with more than 100 supermarkets and large hotels in Yantai. With the continuous growth of the company, the amount of labor is also increasing, the company from the beginning of three, dozen, more than 20 people to the current fifty or sixty people, driving more sisters to start a business, employment, get rich and increase income.
In 2022, Yu Zhina became a member of the 11th CPPCC of Qixia City. She has always insisted on doing her job well, actively performing her duties, attending various meetings of the CPPCC on time, participating in CPPCC sector activities, writing proposals, reflecting social conditions and public opinions, and speaking enthusiastically. From laid-off workers to independent registered companies to intangible cultural heritage inheritors to CPPCC members, Yu Zhina said frankly that today's achievements have benefited from the support of leaders at all levels and society, so we must repay the society and contribute to the society. Since the establishment of the business, Yu Zhina has visited the elderly over 60 years old in the countryside during the Spring Festival and sent them New Year's pastaDuring the epidemic, he visited the front-line epidemic prevention personnel in towns, streets and communities many times, and donated food to poor students countless timesIn the flooding of Henan, Yu Zhina put down the order at hand and organized workers to work overtime all night to make dumplings and send them to the disaster area.
Lantern Festival bean noodles, Qingming Festival noodles swallow, Qixi Qiaoguo, Mid-Autumn Festival moon cakes ......In order to preserve folk customs and intangible cultural heritage products, Yu Zhina insists on making Jiaodong festival customs and intangible cultural heritage noodles, from the taste on the tip of the tongue to the skills on the fingertips, so that more people can understand Chinese traditional festivals and Chinese intangible cultural heritage customs, promote traditional culture more comprehensively, and inherit intangible cultural heritage skills.