In the consumer industry, the development of discount retail has been a long-standing topic. Recently, after the announcement of the latest quarterly results, the net profit and full-year adjusted EPS of the leading U.S. special sale companies exceeded expectations, which attracted widespread attention. At the same time, China's special sale e-commerce also announced impressive results in the latest Q1 quarter financial report: net income of 25.2 billion, profitability for 38 consecutive quarters, and a year-on-year increase of 37% in super V active users. Under the influence of the epidemic, such performance is eye-popping.
The two major sale giants ushered in double growth, especially one of the companies grew more than expected, which sparked curiosity about the sale model. What exactly makes them stand out in a competitive market?
First of all, let's look at the leading American sales company, which was born in the late seventies of the last century, during the period of stagflation in the United States. At that time, high unemployment and high inflation coexisted in the United States, people's lives became difficult, and the retail industry naturally suffered a shock. However, it was during this difficult period that the company rose to prominence, and in the following 30 years, successfully experienced 4 recessions in the United States. Even Schultz, the founder of Starbucks, was amazed by it, calling it "the most stable and powerful clothing retailer in the United States."
There is no doubt that the company was able to succeed because it cleverly captured the "essence of retail" – that is, value for money – through a special sale model at the dawn of the era of rational consumption. Now, with the advent of the epidemic, consumers' purchasing behavior and Xi have undergone earth-shaking changes, and "cost performance" has become the primary consideration for consumers when making consumption decisions, once again bringing a new round of prosperity to the special sale model.
Of course, in China, special sale e-commerce also has a similar success story. This domestic special sales giant has long taken root in the field of special sales, and has made the first low price into its own golden signboard. Today, its cost-effective concept has been deeply rooted in the hearts of the people.
The discount at this special sale e-commerce is really a must, and the shopping during the beauty festival is not only cheap, but also the quality is not to be said. For the money of a cup of milk tea, you can buy cosmetics from top brands, which is really cost-effective. "The watches bought on this special sale platform are hundreds of dollars cheaper than other places, making life more frugal. "Their sunscreen products** are so tempting, and it was a big loss to buy them elsewhere before. "There is a lot of praise on the Internet about this special sale e-commerce.
Today, we have entered a new era of consumption, and rational consumption has once again become the mainstream trend. Consumers not only pay attention to product quality, but also pay attention to **. In this context, companies that can follow the trend and firmly grasp the magic weapon of cost performance will win a larger market share. And that's the secret of the success of the sale road today.
In this competitive market, the sale giant has successfully captured the hearts of consumers with its excellent cost performance and keen market insight. Whether it is TJX in the United States or domestic special sale e-commerce, they have met the dual needs of consumers for quality and quality by providing cost-effective products, thus winning the favor of the market.
In general, the key to the success of special sale models in today's consumer era is that they keep up with the trend and are good at satisfying consumers' pursuit of cost performance. Cost performance has become a magic weapon in the consumer era, allowing the special sale giants to successfully control the market trend and become a leader in the industry. The road to sale wins by keeping up with consumer trends, constantly innovating, and providing consumers with a better and more affordable shopping experience. That's exactly the winning code behind them.
This article profoundly explores the rise of the sale industry and the success of the two sale giants in the current market competition. The author cleverly starts from the performance of TJX and China's special sale e-commerce, arouses readers' curiosity about the special sale model, and reveals its victory code in the current consumption era - cost performance by analyzing the business logic behind the special sale.
First of all, the article vividly shows how the company successfully rose through the sale model during difficult economic times and maintained good performance in multiple recessions. This resilience is not only impressive, but also intrigues about the viability of the sale model.
When talking about price-performance ratio, the author cleverly defines it as "the essence of retail", and points out that under the influence of the current epidemic, consumers' attention to price-performance ratio has risen again and has become the primary factor in consumption decisions. This is a huge opportunity for the sale industry, and it also confirms one of the reasons for the success of the sale giant.
For Vipshop, China's special sale e-commerce, the article also shows its success in the field of special sales. By making the best low price into a golden signboard, Vipshop has successfully established its image in the hearts of consumers, achieved 38 consecutive quarters of profitability, and achieved huge user growth. Reading the positive reviews of Vipshop from a large number of consumers on the Internet, one can't help but feel a sincere admiration for its successful strategy in providing cost-effective products.
The article also pointed out to the point that the current has entered the era of rational consumption, and consumers not only pay attention to product quality, but also pursue affordable products. In this era, companies that can respond flexibly and use cost-effectiveness as a magic weapon to win will win a larger market share. This provides a broad space for the development of the sale industry, and also raises deep thinking for other retail industries.
Overall, this article presents a vivid picture for readers through the current state of the sale industry and the success stories of the two sale giants. Through an in-depth analysis of the logic behind the sale model and the key factors for its success, readers not only have a deeper understanding of the sale industry, but also have a clearer understanding of the trends and consumer psychology of the current consumption era. This review** is a recognition of the article's in-depth analysis and comprehensive discussion, and also provides readers with more room for thought.
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