As we all know, Huawei in 2020, because Huawei was **, Honor was **, and mobile phones could only support 4 G, so sales have been declining.
At that time, in the field of domestic high-end mobile phones, almost no one can beat it, and in high-end mobile phones above 4 k, at most, Apple occupies 80% of the market and is a veritable hegemon.
Other domestic brands also say that they want to enter the high-end market and compete with Apple and Apple, but their products are not Apple's opponents at all.
In the fourth quarter of 2023, Huawei released the Mate60 series of mobile phones, Kirin chips, and 5G mobile phones will also return to the market. And the launch of the Xiaomi 14 series has also made their mobile phones the first competitor.
Here's a chart showing a company's phones above 4k in November**.
You'll find that Apple drops 212%, and the market share dropped to 508%, although it is still the largest, but it has dropped a lot.
Huawei relied on the big sales of the Mate60 series, with 22The market share of 3% ranked second in the country, with a year-on-year increase of 88%, which is obviously welcome.
And Xiaomi is the biggest winner, with a record of 11 in the same period last year8%, accounting for 144% market share, ranking third in the country, obviously, Xiaomi 14 started at 3999, so the Xiaomi 14 series will have such a performance.
Apple, Huawei, and Xiaomi together account for 90% of the market, and the remaining companies add up to 10% of the market.
Vivo, which ranks fourth, has dropped to 38%, and Glory, also fell to 28%, the gap with the top three is too big, and several other companies are the same, obviously, only Huawei and Xiaomi, can occupy a place in the market above 4 k+.
We all know that the market is actually high-end, only by gaining a firm foothold in the high-end market, you can really have die-hard fans, you can occupy a place in the market, you can make money, you can make money, you can use all this money on research, more innovation, make better mobile phones.
If all mobile phone manufacturers are struggling in the middle and low-end markets, then their fans will not be loyal to them, as long as the best is suitable, they will choose those brands with higher cost performance, and the low-end market, it is a kind of profiteering, no profit, too risky, if the technology can't keep up, it will be eliminated by the market, which is what all mobile phone manufacturers want.