In the user-driven era, how to define the standard of "good wooden door"?
On December 22, with the theme of "Time Masterpiece New Opening", TATA Wooden Door 2024 New Product Launch Conference officially opened, relying on 24 years of time accumulation and quality iteration in the field of wooden doors, the TATA Wooden Door focused on the reshaping of the wooden door standard, which once again attracted widespread attention from the industry and the world.
From the first generation of 45° oblique soft magnetic "noise reduction mute door", to active noise reduction technology, and then to the new series of new products that will upgrade the core materials and processes, as the head brand that has been deeply involved in the wooden door industry for 24 years, TATA wooden doors are refreshing the height of industry technology and product concept every time, and the conference is also full of surprises.
User-oriented, striving for perfection:
Five dimensions to understand the charm of TATA wooden doors.
At the press conference, the two new products of TATA wooden doors in 2024 - the skin paint series and the aluminum-glass frameless series were unveiled. With the evolution of five dimensions, TATA wooden doors once again move towards the field of "one meter wide" and excavate the perfect space of "10,000 meters deep".
From good to better, from good to great, it is often tougher. The product innovation road of TATA wooden door with the winter solstice as the scale has reached the twelfth session. In the past, new product releases were based on a function and a material as the starting point, but this time, TATA wooden doors once again challenged themselves: whether they can reshape the standard of a good wooden door.
Where does the "standard" of a good wooden door come from and who defines it?Dong Mingxuan, director of TATA Wooden Door Product Center, has given the answer when sharing the idea of the birth of new products.
In the process of research and development, TATA wooden door has set itself two product parties, first, to seek inward. Second, seek outward. ”
Is it a good door?Did you make your home better?Will your own family use it?The "soul three questions" within this pair, with the core concept of people-oriented as the support point, have become a guiding beacon in the development process of TATA wooden door products. The altruistic spirit of listening to the voice of users reflects the underlying logic of the home furnishing industry after entering the user-driven era, which truly shapes the high standards and good doors that consumers need: returning to user needs.
Based on this, in the research and mining of the immediate needs of thousands of real users under the new consumer trend, TATA wooden doors through the application of new materials and new technologies, and the new products of the Zhizhen skin paint series as samples, once again provide a new idea for the industry's product innovation, integrating "function", "aesthetics" and "health". The new value of a good wooden door has also been opened.
1. More environmentally friendly, [ENF environmental protection grade] supports the upgrading of core materials.
According to the analysis of data from all the surveyed users, TATA wooden doors show that health and environmental protection are the primary criteria for choosing a good wooden door, and the application of materials plays a decisive role in the environmental quality of the door.
In order to bring consumers the ultimate environmentally friendly home experience, TATA wooden doors decided to upgrade all the core materials to ENF-grade boards with the highest environmental protection level. It is understood that the TATA wooden door net core board does not contain aldehydes, benzene and other harmful substances to the human body, and its average formaldehyde release is 0005mg/m³。In addition, the veneers, filler materials and even the door frame have been upgraded to environmental standards to create a greener and healthier door on the market today.
2. More humanized [45mm door thickness + 45° oblique soft magnetic suction technology] to set off a technological revolution again.
The new TATA wooden door is equipped with 45mm "** door thickness" and 45° bevel soft magnetic suction technology. After research and in-depth research on five-star hotels, TATA wooden doors found that 45mm door thickness can create the most comfortable opening and closing strength for the human body.
At the same time, the 45° bevel of the TATA wooden door design can extend the sound transmission path, and the soft magnetic suction technology can make the door leaf and door sleeve more tightly combined when the door is closed, which greatly enhances the mute effect. The double guarantee of 45mm door thickness + 45° oblique soft magnetic suction technology provides users with a quieter home space.
3. Quieter [Living Space Sound Solution] to create personalized noise reduction.
For TATA wooden doors, how to go further on the basis of the reform and innovation of noise reduction and mute?Depending on the needs, personalized noise reduction is a new path for the external display of this conference. In conjunction with Suzhou Institute of Sound, TATA Wooden Door proposes a living space sound solution, which not only provides personalized noise reduction for wooden doors, but also creates an overall sound solution for family living space to meet the space needs of different people.
4. More durable, [solid static core board] evolves good door quality.
Considering the different durability needs of families in different regions, the new TATA wooden door solid static core board has better performance. In addition to moisture-proof, tata wooden door solid static core board 0The compressive strength of 21MPa is higher than the national standard, which makes the product structure more stableThe fire rating is A2, flame retardant and heat insulation. Overall, it has excellent load-bearing capacity and resistance to deformation, creating more durable doors for more homes.
5. Better looking, ** paint process [skin paint].
In addition to environmental protection and performance, TATA wooden doors do not forget to study the appearance and touch of the product, and innovatively launched the first-class paint process, named skin paint. As the name suggests, the so-called skin paint emphasizes the comfort of the senses, using 172 nanometer excimer ultraviolet physical matting technology to create a nano-level delicate finish effect, the feel is like a baby's skin, and the rough and cold feel presented by most paint processes on the market is goodbye.
In addition to the charm of both interior and exterior shown by the Skin Perfection Paint series, the second new TATA aluminum-glass frameless door is a more beautiful frameless design, a safer rounded corner design and a flush design with a wider field of view.
Healthier, more humane, quieter, more durable, and better looking. This is the specific dimension of the TATA wooden door reshaping of a good door standard, and it also reflects the test of corporate values behind it. The comprehensive upgrade of core materials means the process change, cost increase, and production line adjustment that will be involved. However, there is a saying in the mean, what a gentleman cannot reach, and what he does not see is what people do. "The more you work in the place where consumers can't see, the more you have to work hard, this is a good TATA wooden door product."
After 24 years of development, TATA wooden doors have always insisted on doing the right thing, not being a smart person. Under the precipitation and polishing of time, TATA wooden doors will engrave the deep insight into the consumer demand of contemporary human settlements and the development of the industry into the bone marrow of the brand, so that every innovation of the product exudes respect and cherishment of human nature, giving birth to "time masterpieces".
What is the future holdings?
Precipitate core capabilities and explore new points of space products.
On the occasion of the 25th anniversary of TATA wooden doors, this new product launch conference is not only a reshaping of the standard of good wooden doors, but also an in-depth thinking about the overall situation and future development path of the industry.
In the face of an uncertain economic environment, at the press conference, Zong Ruiyuan, chairman of TATA wooden doors, expressed his views on the future development path of the company: adhere to the long-term strategy with wooden doors as the core. Maintain strategic focus and precipitate core capabilities, so as to develop new increments in a more down-to-earth manner in the tide of development of the times.
In Zongruiyuan's view, after the industry got rid of the stage of rapid growth, it is now a period of normalized development. "Only by doing a good job in the present can there be a future. Changes in the market can not affect the company's own development determination, in the fight for technical content, the opportunity for people to work hard is greater."
In this context, in the face of the evolution and differentiation of the channel pattern, the new situation such as the reconstruction of the entrance of home decoration consumption flow, tata wooden door on the one hand shows its "unchanged" side, that is, focusing on the field of wooden doors, maintaining focus, extreme, innovation and efficiency, keeping in mind the corporate mission of "making better doors and giving more people to use";On the other hand, it is necessary to drive the flexibility of corporate strategy in the midst of change, think about how to extend the tentacles of brands and products to more consumers, and how to diverge core competitiveness in the evolving channel landscape.
In this regard, TATA wooden doors buck the trend in the weak consumer market, conform to the times and consumer demand, and take category extension and product upgrading as the breakthrough way of TATA wooden doors, and naturally transform and upgrade in the direction of "door and wall cabinet integration".
The release of the Tatacasa brand in June this year is enough to see its brand genes in the field of wooden doors, and its guiding role in product strategy, channel layout and other aspects, especially reflected in the smooth connection between the accumulation of single product technology and the spatial integration business. Relying on years of mature technology and technology, intelligent manufacturing capabilities, TATA wooden doors have enough confidence to provide consumers with "one-stop" wooden door supporting customized services to meet different space solutions and product needs.
Of course, from wooden doors to space customization, it is not only the product but the user's thinking that has changed, from the single product and the power source of "door and wall cabinet integration", not in the marketing upgrade but in the product revolution. As Zongruiyuan emphasized at the scene, products are the root of supporting the real development of enterprises.
The new product release on the winter solstice is another important attempt by TATA wooden doors to promote the progress of the industry. It will lead the entire home furnishing industry into a more environmentally friendly, healthy and efficient stage of high-quality development, and will also bring consumers more high-quality and comfortable products and services. It is expected that TATA wooden doors will continue to contribute to the large home furnishing industry and continuously promote the innovation and development of the industry.
Disclaimer: The market is risky, choose carefully!This article is for reference only and is not intended as a basis for trading.