Unconsciously, the major car companies have ushered in the final sprint in the fourth quarter of 2023, among which, Great Wall Motors has gone all out to fight and win the decisive battle, and strive to achieve more brilliant sales results. Looking back at the sales results achieved by Great Wall Motors in the first three quarters of 2023, it has achieved collective and stepwise growth: in the first quarter, Great Wall Motors sold 219,968 units;In the second quarter, sales reached 299,258 units, an increase of 36% from the previous quarter05%；Sales in the third quarter reached 344,819 units, up 15% from the previous quarter22%。Judging from the recent September production and sales data released by Great Wall Motors, in September this year, Great Wall Motors sold 121,632 new vehicles, a year-on-year increase of 2989%, with cumulative sales of 864,045 units from January to September. Focusing on the field of new energy vehicles, in the first three quarters of this year, Great Wall Motor sold 170,346 new energy vehicles, a year-on-year increase of 7577%, the sales growth is gratifying.
The five major brands went hand in hand, and the sales volume climbed to promote high-quality development
As we all know, Great Wall Motor's five major vehicle brands, Haval, Tank, WEY, Ora and Great Wall Pickup, all have extraordinary strength. Among them, the Haval brand sold 73,766 units in September, a year-on-year increase of 37%;With the support of the smart new energy strategy, Haval sold 203,256 new vehicles in the third quarter, an increase of 22% from the previous quarter. The Haval brand was deeply engaged in the off-road field in the third quarter, and successively released the 2024 Haval Big Dog that created the "3 4 scale off-road" and the new Haval H5, a "large all-purpose hardcore SUV". The Haval Raptor was launched on October 10, leading users into a new era of new energy off-road SUVs.
Not to be outdone, WEY New Energy sold 14,818 units in the third quarter. Since its launch, the popularity of the large six-seater comfortable electric SUV Blue Mountain DHT-PHEV has continued to rise, with cumulative sales exceeding 240,000 units. During the Chengdu Auto Show, the WEY brand Gaoshan DHT-PHEV officially opened reservations, and will be launched in the near future, as a "first-class cabin for the whole family", WEY brand Gaoshan will work together with Blue Mountain to develop the big six or seven high-end new energy market. The ORA brand sold 10,021 units in September, up 3177%, with sales of more than 10,000 for 5 consecutive months, leading the new energy women-friendly segment.
As for the tank brand, which is popular with off-road enthusiasts, sales in September also delivered a brilliant "report card", with 18,054 units sold, a year-on-year increase of 4315%。With the blessing of the medium and large luxury off-road new energy SUV Tank 500 Hi4-T and the popular new car 2024 Tank 300, the tank sold 104,545 units from January to September, a year-on-year increase of 1722%；At the same time, the tank brand achieved sales of 300,000 units in only 33 months, setting a record for the fastest sales of 300,000 units of an off-road brand in China, and ranking first in the sales list of off-road SUVs in the Chinese market. In addition, the second model based on the Hi4-T architecture, the Tank 400 Hi4-T, a medium and large urban functional off-road SUV, was launched on September 25 to meet the needs of users in urban and off-road scenarios.
In addition, Great Wall Pickup sold 17,197 units in September, and the cumulative sales from January to September were 152,674 units, a year-on-year increase of 65%。Not long ago, the Great Wall off-road family brought three major brands of Haval, tank, and Great Wall artillery to the 2023 Alxa Heroes Club. With its hard core strength and strong user appeal, thousands of car owners at the scene formed the largest brand user group in the Alxa Heroes Association.
Going overseas highlights the charm of Chinese automobiles, and enters the era of "one Great Wall" to achieve brand development
Looking at the overseas market, Great Wall Motors, which has many years of experience in going overseas, can also be called a "model student" in the industry. In the third quarter, Great Wall Motor sold 87,766 units, up 2197%, and the sales accounted for 2545%；From January to September, Great Wall Motor sold a total of 211,696 units overseas, up 89% year-on-year45%。While the sales volume of Great Wall Motor has been steadily increasing, it has also focused on "One GWM" and implemented the strategy of "ecological going overseas" to accelerate its upward development overseas.
In the third quarter of this year, the international influence of Great Wall Motor's "GWM" brand continued to expand. In August, Great Wall successively released the "GWM" brand in Vietnam and Indonesia, achieving full coverage of the core regional markets of ASEAN countries. In Latin America, Great Wall Motor's GWM brand and Haval H6 HEV launch conference was held in Mexico City, the capital of Mexico, marking Great Wall Motor's official entry into the Mexican market. Great Wall Motor's intelligent new energy products are selling well overseas, igniting the enthusiasm of overseas consumers to buy cars. Among them, models such as Haval H6, Haval Jolion, Haval Big Dog, Ora Good Cat, Tank 300, and Great Wall Gun were launched in Cambodia, Vietnam, Brazil and other places, helping global sales continue to rise.
Behind the continuous hot sales of Great Wall Motor's first-value products, the "ecological going to sea" strategy has made great contributions. Today, Great Wall Motor's overseas localized operation has taken root. Great Wall Motor and Uzbekistan Automobile Group ADM Automobile Plant officially signed a strategic cooperation agreement on market development cooperation in Uzbekistan, further accelerating the development of Great Wall Motor's overseas localized production and sales process.
On the whole, Great Wall Motor's sales in the first three quarters completed a "triple jump", which is enough to confirm its strong strength. It is believed that in the future, Great Wall Motor will continue to adhere to the long-termism and the strategy of "ecological going overseas", accelerate the renewal and upgrading of intelligent new energy products with its profound technical accumulation, and create a greener, more comfortable and beautiful travel experience for global consumers.