Recently, Kuaishou** released the "2023 Kuaishou** Ecological Data Report" (referred to as the "Report"), which shows that in 2023, there will be 3400 million creators in different fields, 10.6 billion short ** with BGM posted. Among short** BGM users, 48% are males and 52% are femalesFrom the perspective of age structure, the post-00s population is the mainstay, accounting for 31%;Users in 10 cities, including Harbin, Chongqing, Beijing, Tangshan, Tianjin, Changchun, Shenyang, Linyi, Cangzhou, and Chengdu, especially love to use BGM for short creation.
From the perspective of age structure, the "post-70s" are more inclined to use traditional Chinese **, rock music, etc. for inspirational and atmospheric emotional expression;Representing excited, cute, and fresh electronic dance music and children**, it has a large audience among the "post-80s", "post-90s" and "post-00s" crowds. The report also shows that male creators prefer to use ** creations that symbolize emotions such as suspense, excitement, and dancing, while female creators are more inclined to sweetness, romance, and cuteness.
In 2023, the cumulative amount of BGM used on the Kuaishou platform will exceed 20 trillion, and the cumulative number of popular songs will be nearly 400 billion. Among them, Lu Koukou's "I Hope You Are Loved by the World" has become Kuaishou's first phenomenal industry hit song, with more than 1.55 million daily broadcasts on a single platform, and often appears in various cute pets and emotions.
The report shows that through the "characteristic DJ shake, appearance sharing, transition challenge, cover on the whole network" and other special gameplay to help the spread of songs, the hit song "What the hell is the baby doing" within 7 days of promotion, the peak value of single-day song-related *** exceeded 75 million;Daolang's "Rakshasa Haishi" attracted the majority of users to participate in the cover, and the peak value of the single-day song-related *** within 7 days exceeded 2100 million. From January to December 2023, Kuaishou** facilitated the commercial scene cooperation of 68 songs for 30 copyright companies, with a total value of 8.07 million yuanThe amount of copyright settlement increased by 15 year-on-year5%, and the number of people with copyright income increased by 26 year-on-year2%, and the company with copyright income increased by 12 year-on-year8%。