On the morning of December 5, the Guangzhou Municipal People's Information Office held a press conference on the 2023 "Bay Area ** Hui" to introduce a series of policy highlights of Guangzhou to promote the high-quality development of the performing arts market. The opening ceremony of the 2023 "Bay Area ** Gathering" will be held on December 23 in the Xinghai ** Hall, and the first performance after the establishment of the Guangdong-Hong Kong-Macao Greater Bay Area Youth Symphony Orchestra Alliance will be held simultaneously.
The scene of the press conference. Photo by Zhu Qilin.
Top-level design. Three policy documents were issued to promote the high-quality development of the performance market.
In the first three quarters of 2023, Guangzhou held 105 commercial performances with more than 5,000 people, attracting more than 23 million spectators and nearly 5 billion yuan at the box office. In order to further strengthen the top-level design of the high-quality development of Guangzhou's performing arts market, Guangzhou has recently issued three policy documents, namely the "Implementation Plan for Accelerating the Cultivation and Construction of an International Performing Arts Center in Guangzhou", the "Work Plan for the Administrative Examination and Approval Reform of Guangzhou's "One Pass for Culture, Tourism and Sports", and the "Implementation Measures for Promoting the Prosperity and Development of the Performance Market in Guangzhou". The three documents complement each other and are a combination of Guangzhou's policies to promote the high-quality development of the performance market.
Guangzhou Municipal Implementation Plan for Accelerating the Cultivation and Construction of International Performing Arts Center is a long-term policy document for Guangzhou to build an international performing arts center, clarifying the overall requirements and key tasks, and proposing the construction of "four centers", including the International Literary and Artistic Boutique Intelligent Innovation Center, the International Performance Center, the International Performing Arts Consumption Center and the International Performing Arts Convention and Exhibition Center, and making every effort to build a cultural performing arts matrix of "the core of the Bay Area, the domestic benchmark, and the world-class". At the same time, it has made positive efforts in launching high-quality works, building a talent phalanx, revitalizing performing arts resources, and cultivating new performance spaces, so as to enhance the development level of Guangzhou's urban performing arts services, so that more literary and artistic talents can have venues for rehearsals, stage performances, and opportunities to shine, so that world-class famous artists, famous troupes, famous works, and famous dramas can gather in Guangzhou, and build Guangzhou into an international performing arts center with global influence and reputation.
Guangzhou's Work Plan for the Reform of Administrative Examination and Approval of "One Pass for Culture, Tourism and Sports" clarifies measures to simplify the approval process for for-profit performances. Specifically, according to different service objects, "Suiyuan Tong" and "Suiyan Tong" are implemented respectively. "Suiyuan Pass" is oriented to the cultural industry park, and the first to provide unified feasibility pre-services to the park and the business entities in the park, so as to achieve "one application, one permit for operation". "Sui Yantong" is oriented to performing arts venues and stadiums, and implements a service model based on "simplifying materials, reducing time, and optimizing processes", and basic materials are provided at one time, and there is no need to submit them repeatedly within the validity period. The time limit for examination and approval of cultural administrative departments has been reduced to 5 working days, and the time for public security organs to accept safety permits for large-scale mass activities has been reduced to 3 working days (the state stipulates that the time limit for approval of for-profit performances is 20 working days), so as to achieve the goal of "strengthening the body" for government services for the approval process.
The "Implementation Measures for Promoting the Prosperity and Development of the Performance Market in Guangzhou" clarifies 10 incentive measures to promote the high-quality development of the performing arts economy, mainly focusing on optimizing the business environment, supporting by classification and classification, and establishing special statistics. Among them, it is clear that in the special fund for the development of Guangzhou's cultural and tourism industry, a special fund for performance subsidies will be set up, with an annual subsidy of up to 30 million yuan. Eligible organizers of large-scale for-profit performance activities with more than 5,000 people will be subsidized according to the scale of the performance, with a maximum subsidy of 200,000 yuan for a single performance and a maximum of 2 million yuan per year for a single enterprise. In addition, in Guangzhou, for-profit performance ticketing companies with annual ticketing revenue of more than 1 billion yuan will be subsidized according to one-thousandth of the ticketing income, with a maximum annual subsidy of 2 million yuan for a single enterprise.
Held annually. "Bay Area ** Hui" attracts world-class enthusiasts and injects youth and vitality into the Greater Bay Area.
The "Bay Area ** Hui" is coordinated by the people of Guangzhou, with the cooperation of the people of all districts and relevant departments directly under the municipal government, and led by the Guangzhou Municipal Bureau of Culture, Radio, Television and Tourism, which is held once a year, starting from October. "Bay Area Gathering" will uphold the activity concept of "international perspective, Bay Area characteristics, professional platform, and diversified integration", and in accordance with the organizational model of "overall coordination and market-led operation", plan and hold a series of themed festivals, electronic music festivals, folk music festivals, symphonies, jazz, outdoor performances, etc., and carefully build an international exchange platform for enthusiasts, a professional cultivation platform for young talents, and an original incubation and growth platform for young talents, so as to attract young enthusiasts from all over the world. Creators gathered in Guangzhou to inject youthful vitality and vitality into the Guangdong-Hong Kong-Macao Greater Bay Area, and strive to build a younger, high-quality and personalized urban cultural brand.
This year's "Bay Area ** Gathering" was held for the first time, and the theme of the event was "Rhythm Youth, Igniting Dreams, and Gathering Energy". The opening ceremony will be held on 23 December at the Xinghai ** Hall, and will also hold the first performance of the Guangdong-Hong Kong-Macao Greater Bay Area Youth Symphony Orchestra Alliance after its establishment, as the most representative and influential youth symphony orchestra in Guangdong, Hong Kong and Macao, the Guangzhou Youth Symphony Orchestra, the Hong Kong Youth Orchestra and the Macao Youth Symphony Orchestra will appear on the same stage.
This year's "Bay Area ** Hui" series of activities will be held before the Spring Festival in 2024, and there are currently more than 10 sub-activities, including the Guangdong-Hong Kong-Macao Greater Bay Area Youth Symphony ** Meeting, Storm Electric Music Festival, Nansha Pioneer ** Festival, Jazz ** Festival, Super Strawberry ** Festival, Outdoor Art Festival, Guangdong ** Quyi Month, etc., to fully display Guangzhou's vivid three-dimensional, youthful and fashionable cultural image, and tell the world the stories of China, the Bay Area, Guangdong, and Guangzhou in the unique form of art.
2023 "Bay Area ** Sink" poster.
Four highlights. In 2023, the "Bay Area ** Hui" will create a ** event with the participation of the whole people.
According to reports, the 2023 "Bay Area ** Hui" has four characteristics.
First, the youth is surging and leading the fashion trend. Since late October this year, six sub-activities such as the outdoor season of Ersha Island and the Guangzhou Jazz Festival have been unveiled one after another, and have been sought after and loved by the general public, especially young friends. The "2023 Guangzhou Super Strawberry Festival" held in Baiyun District in mid-November attracted more than 60,000 music fans to participate. According to statistics, 81% of the friends who watched the Strawberry ** Festival were music fans aged 18-34, 45% were local music fans in Guangzhou, and 31% were music fans in the Greater Bay Area (including Hong Kong and Macao).
The second is the linkage of the whole city and the sharing of the best feast. Linking the city's 11 districts and important business and trade enterprise platforms, we jointly planned and launched a series of activities of "literary and artistic fan, Lingnan rhyme, and fashion trend", such as the upcoming Storm Electric Music Festival in Conghua District, the Pioneer Festival in Nansha District, and the Star Nest Festival in Tianhe District, each of which will have nearly 20,000 people participating, which is very worthy of attention and expectation. In addition, the organizers are actively introducing a number of popular activities to focus on urban culture, highlight youth groups, and let more citizens and friends share the event.
The third is the star-studded gathering, the gathering of famous artists. The series of activities is dominated by famous artists, troupes and celebrities at home and abroad, and the performing arts works cover various forms such as symphony, folk music, vocal music, quyi, rock music, and modern music. The performance lineup is quite luxurious, bringing together first-line artists and performance groups at home and abroad, including Cantonese opera masters performing on stage, as well as outstanding young performance groups from Guangdong, Hong Kong and Macao, as well as many well-known singers at home and abroad who are loved by young friends, such as Phoenix Legend, Wang Sulong, international superstars Hudwell, Will Sparks, etc.
Fourth, take advantage of the development and open up the industrial chain. "Bay Area ** Hui" is not only a grand event with the participation of the whole people, but also an important opportunity for the high-quality development of Guangzhou's ** art industry. Through this event, we will accelerate the integration and development of science and technology, extend the industrial chain of IP incubation, performing arts economy, copyright, live broadcast, and education, build an industrial economic ecosystem, and strengthen the brand effect of "Bay Area" to gather resources, display image, lead the trend, and promote consumption, and strive to become a new engine for the high-quality development of Guangzhou's economy.
Citizens and friends can purchase tickets online through platforms such as Damai.com and Maoyan to participate in the most market-oriented activities. At the same time, you can also pay attention to the information of Huimin performance activities, participate in activities offline, or online through live broadcast platforms such as Douyin.
Posters, ** provided by the organizer.