The "One Jiaren" Two Cancers Relief Monthly Donation Project is an online public welfare project, which supports breast cancer and cervical cancer screening and assistance for women in distress in Sichuan Province in the main way, and the project was officially released by the Sichuan Red Cross Society at the 20th anniversary celebration of the establishment of the caring enterprise on November 19. In this event, caring enterprises donated 10,000 yuan to the project by holding signs on the spot. The donation will be distributed to the caring people present in the form of EPRO Charity Electronic "Charity Card" to help them experience charitable donation and start a monthly recurring donation.
In this event, EPRO launched an electronic charity co-branded card for the first time, which allows users to scan the QR code to complete the collection and binding, and automatically jump to the donation page to donate to the project. This further expands the application scenarios of charity cards, giving full play to the advantages of low cost, flexible access and convenient use of electronic cards.
Charity card is a new payment method, and it also provides a new donation model for enterprises that are interested in charity. In addition to donations through traditional donation modes such as bank transfers, online donations on the platform or matching donations, caring enterprises can also donate in the form of charity cards. Corporate donations can not only drive more people to participate in charity and increase the interactivity of public welfare activities, but also improve the reputation and influence of the brand, demonstrate the sense of social responsibility of the enterprise, and achieve a win-win effect of cooperation and mutual benefit.
Holders of e-charity cards are not only recipients of love, but also participants and witnesses. Through the charity card, they experience the process and meaning of donation, and contribute their love to the public welfare.
The "Charity Card" is the first digital charity product launched by EPRO in China. Officially launched at EPRO 20th Anniversary & Digital Strategy Launch on 8 August 2023, the e-card aims to expand fundraising methods with technological innovation and provide more ways for ordinary people who are interested in charity.
The charity card was first launched in the form of a physical card, and caring people will become cardholders by binding the card on the EPRO platform after receiving the card. Cardholders can donate the corresponding amount to their favorite projects through the "Charity Card Payment", or directly donate the corresponding face value to public welfare projects, or transfer the card to others to convey love and warmth. By giving users a flexible and diverse choice, the e-Charity Card adds more humane considerations to the donation behavior and provides users with more sense of participation. Digitized charity cards also give more forms to donations.
EPRO Charity Card has set off a new wave of digitalization for online public fundraising, providing an unprecedented charity experience for charitable organizations, caring enterprises and donors in a unique form.
Due to the lack of effective online publicity for public welfare donations, the public is ignorant of public welfare donations, resulting in a variety of difficulties faced by charitable organizations in fundraising. The electronic charity card can provide a new fundraising scenario for charitable organizations, increasing its persuasiveness and credibility.
On the one hand, the issuance of charity cards containing donations can provide users with a donation experience, lower the threshold for the public to understand charitable organizations and charitable projects, break the conventional "charity circle", and mobilize people in more fields and industries to participate in charitable donations, learn more about donation methods, especially monthly donations, so as to form a virtuous circle of continuous donations.
On the other hand, relying on the resources of millions of merchants, EPRO can make public welfare activities penetrate into all walks of life, connect more enterprises and charitable organizations, and use more resources to provide customized services, thereby amplifying the love effect.
The electronic charity card is an exploration and innovation of public welfare, through the combination of digital means and public welfare, to arouse people's love and care for others, and call on more people to support and participate in charity. In the future, EPRO will continue to work with more partners to jointly innovate charity scenarios, help charity organizations recruit new users, create a better charity ecosystem, and pass the torch of love to more places in need and help more people in need.