With the development of the times, young people have gradually become the main force driving social consumption. For young people, home is not only a place to live, they pay more attention to its fit with personality, so most young people have a clear and diversified preference for home space, compared with traditional decoration, they prefer a trendy and fashionable lifestyle, the pursuit of good looks and practicality.
Home space with quality, appearance, practicability, and quality-price ratio has become the core appeal of this generation of young people, and has also guided the consumption trend of the home furnishing industry.
This is not only a challenge but also an infinite opportunity for wooden door manufacturing enterprises. The changes in consumers' demand for living space have put forward higher requirements for the development of wooden door enterprises. If a brand wants to stand out in the new market change, it needs to keep up with the changes in consumer demand, actively innovate while strengthening its differentiated competitive advantage, continuously improve the core of its products, and provide perfect and high-quality services to win the favor and recognition of this generation of young people.
In line with the changes in consumer demand, we will bring forth the new and explore new growth points
In terms of researching and exploring the real needs of the market, capturing and understanding the demands of new consumer groups, TATA wooden doors are well versed in it, and have always been at the forefront of exploring the innovation boundaries of the wooden door industry.
Since its establishment in 1999, TATA has been adhering to the corporate mission of "making better doors for more people", and has been deeply engaged in noise reduction, design, function and other aspects for several years, realizing the optimization and updating of products from generation to generation. And with the fashionable and simple product design and perfect service system, it has won the honorary title of "China's Top Ten Wooden Door Brands" for many times.
Specifically, as early as December 22, 2012, at the first new product launch conference of TATA wooden door, it announced that it had successfully developed a 45° oblique magnetic noise reduction silent door, which opened the "silent era" of indoor doors, and the brand image of TATA silent door began to take root in the hearts of the people.
Since then, it has continuously upgraded its products to meet various consumer needs. For example, in 2015, TATA released the silent sliding door, which has the characteristics of intelligence and touch-to-open, and better combines intelligence and silence. In 2018, TATA launched the "Three Silent Parts" to solve the problem of indoor noise in one stopIn 2021, the active noise cancellation gate was released, integrating wood and metal innovation and leading industry innovation with technology.
Last year, in response to the quality needs of the exquisite living space, TATA wooden doors launched the ultimate series of magnetic silent doors, which further improved the appearance of the product and the noise reduction and mute function, and on the basis of the original 45° oblique magnetic design, the aluminum edge banding and the silent structure were integrated into the molding, and the mute system was innovated again to improve the noise reduction effect.
It can be said that in the 24 years of development, TATA wooden doors have deeply implanted the brand's "noise reduction and silence" and "minimalist design beauty" into consumers' cognition based on the insight into consumers' demand for good doors.
Break the barriers of a single product and interpret spatial aesthetics from multiple perspectives
For TATA wooden doors, the road of product reform and innovation has not stopped, and the attempts and explorations in other fields are also constantly underway.
Since the beginning of this year, TATA wooden doors have gradually broadened the track, continued to deepen the field of wooden doors, and at the same time, they are also conforming to the times and consumer demand, developing space products. For example, in June, TATA Wooden Door released a "high-end new brand" TATACASA parallel to the existing full category, which takes wooden doors as the entrance and extends to the integration of doors and wall cabinets, so as to propose high-end customized solutions.
In September, the first store of TATA Wooden Door Space Customization Experience Center landed in Red Star Macalline, Hunan Road, Shanghai, which is the innovation and change made by TATA Wooden Door in the era of complete decoration and customization.
In fact, since 2006, TATA wooden doors have begun to do the integration between wooden doors and wall panels, expanding to the field of customization. As Zong Ruiyuan, chairman of TATA wooden doors, said, over the years, for TATA wooden doors, there is only one core demand, constantly exploring the free pursuit of the new generation to meet the different needs of everyone.
In the blink of an eye, it is another year, the winter solstice has fallen, and TATA wooden doors will hold a new product launch conference on December 22. In this annual event that has attracted much attention in the entire home furnishing industry, what kind of new products will TATA wooden doors bring?Stay tuned.