If New Oriental Oriental Selection returns to the pre-liberation period again because of this Dong Yuhui essay incident, how about doing door-to-door production?
Dong Yuhui's small essay incident refers to the controversy caused by a long article published by Dong Yuhui on social **. The incident was interpreted by the outside world as a reflection of his personal work pressure and internal conflicts within the company, which sparked widespread public attention and discussion.
Considering the impact that this incident may have on New Oriental Selection, if New Oriental Oriental Selection needs to re-transform, entering the door-to-door health service market is one of the potential options. However, as mentioned earlier, this will depend on a number of factors, including market competition, access to professional talent, adjustment of brand positioning, etc.
Importantly, New Oriental needs to learn from this incident and strengthen internal communication and team building to ensure that similar issues can be better handled in the future development process. At the same time, when choosing a new business direction, it is essential to conduct in-depth market research to ensure that the new business has sufficient growth potential and profitability.
Regardless of the transformation path that New Oriental ultimately chooses, the key is to adapt to market changes, maintain the spirit of innovation, and continue to provide high-quality services to win the trust and support of customers.
Regarding the possibility of New Oriental's transformation into door-to-door production and health services, we can conduct some analysis**.
First of all, understand what "home delivery" is. The term usually refers to door-to-door postpartum ** services in Chinese mainland, including but not limited to postpartum recovery, lactation massage, baby care and other services. This is a home care market for a specific target group of customers – maternity and newborns.
Secondly, we need to consider whether New Oriental has the advantages or resources to enter this market
Brand influenceAs a well-known brand in the education industry, New Oriental has a certain reputation and popularity in the market. This can translate into a level of trust that can help attract customers in new areas.
Human ResourcesNew Oriental has a large number of employees, including talents with medical, health, nursing and other related professional knowledge. They can become a team of professionals who carry out door-to-door obstetric and health services.
Operational experienceNew Oriental has accumulated rich experience in operation management in the education industry, including knowledge and skills in customer service and marketing, which can be applied to new business areas.
Financial supportAs a listed company, New Oriental has a certain financial strength and can invest the necessary start-up capital in new projects.
However, we also need to be aware of some of the challenges that may be faced in entering the home delivery market:
Professionalism is required: The obstetric and health services involve the medical and health fields, and the requirements for professionalism are very high. This means that New Oriental needs to ensure that its service personnel have sufficient qualifications and skills and can provide high-quality services.
Competition is fierceDespite the huge market potential, the competition is also quite fierce. There are already many businesses and individuals specializing in postpartum services operating in the market, and New Oriental needs to find its own competitive advantage.
Regulatory Risk: Due to the medical and health field, the relevant laws and regulations will also be relatively strict. New Oriental needs to ensure that its business model complies with relevant regulations and avoids legal risks.
To sum up, if New Oriental decides to transform into the door-to-door health market again, then it has the opportunity to use its own advantages to establish a certain market share in this field. However, it is also necessary to be fully aware of the challenges facing this market and be well prepared to deal with them. The specific feasibility also needs to be comprehensively evaluated based on various factors such as market research, competitive product analysis, and internal strategic planning.
So which is more suitable for transformation into door-to-door health care between New Oriental ** and Gaotu Education?Which company is the best company to cooperate with?
Comparing the suitability of New Oriental** and Gaotu Education in the transformation of door-to-door production and health, we can analyze it from the following perspectives:
New Oriental**Advantages:
1.Brand effect: New Oriental is a well-known education and training brand in China, with high recognition and credibility in the market.
2.Resource integration: As a part of New Oriental Group, New Oriental can mobilize various resources within the group, such as capital and manpower.
3.Customer base: New Oriental** has a large user base, and it is possible that some customer groups will have the demand for maternal and child care.
Challenge:1Professional requirements: Compared with the traditional education and training business, door-to-door obstetrics and health care involves more medical, health and nursing expertise, which is a new field for New Oriental**.
2.Competitive environment: There are already some mature brands and service providers in the door-to-door health market, and New Oriental needs to face fierce competition.
3.Operation mode: The door-to-door production and health service needs to build a set of operation systems and processes that are different from traditional online education.
Advantages of Gaotu Education:
1.Educational genes: Gaotu Education also has a profound educational background and can learn from the original educational resources and experience.
2.Innovation ability: Gaotu Education has shown strong innovation ability in the past development, which may be an advantage in new business development.
Challenge:1Brand influence: Compared with New Oriental, Gaotu Education has less brand influence and may need to spend more energy on brand building and promotion.
2.User base: Although Gaotu Education also has a certain user base, how to effectively convert existing users and attract new target customers is a major challenge when transforming into a door-to-door health business.
As for which company is best to work with, it depends on the specific form of cooperation and goals. If New Oriental** or Gaotu Education wants to quickly enter the door-to-door health care market and does not plan to establish a complete business chain on their own, then they can consider strategic cooperation with existing door-to-door health service providers. For example:
My you" door-to-door delivery:
1. Empower door-to-door health projects for housekeeping, postpartum stores and other entities.
2. Provide one-time recovery technical support for postpartum patients.
3. Provide offline marketing and customer acquisition solutions for postpartum entrepreneurs.
4. Provide professional services for mothers to quickly recover their posture.
5. Provide full-generation operation support for partners.
6. Provide online marketing guidance for partners or part-time empowerment education and training for Bao Ma.
The cooperation methods can include brand authorization, technology output, resource sharing, etc., and the specific details of the cooperation need to be determined through negotiation between the two parties. Through cooperation, New Oriental** or Gaotu Education can obtain professional service capabilities and mature operation models in a short period of time, lowering the threshold for entering the market.