This is a "feast" full of youthful vitality and blood-pumping. On December 2nd, 20-year-old Dongfeng Honda threw its most creative and fun carnival party to date. Obviously, this is unlike any previous "fan" gathering. The event, which was named "Dongfeng Honda User Ecology Conference and User Brand Conference", was not only a release of user brands, but also a homecoming journey for 8 million car owners, and marked Dongfeng Honda's entry into a new era of brand co-construction. 
The "Benjia" brand stands outExcavating and promoting brand culture, consolidating and strengthening user viscosity, and creating and promoting user ecology are becoming new trends that have attracted wide attention in China's auto market. In recent years, Guangqi Honda's "Manic Dream Festival", Changan Automobile Fan Festival, SAIC Volkswagen's "Volkswagen Family Dream V Party", Hongqi Carnival, etc., have come one after another, realizing the "two-way running" of automobile brands and automobile users, and also expanding the infinite possibilities of automobile companies to devote themselves to the "brand + user" co-creation model. Dongfeng Honda's "Dongfeng Honda User Ecology Conference and User Brand Conference" undertakes this mission and important task, which can be described as a thick accumulation. At this conference, Dongfeng Honda officially released a new user brand "Benjia". Dongfeng Honda Motor *** General Manager Watanabe Shohiro made an interpretation of the "family". "Ben" is not only taken from the "Honda" book, which represents the "essence" of car making, but also represents the "original heart" of not forgetting the original intention and sticking to the "heart" of providing joy"Home" means the user's safe home, and "Home" is not only the base camp of Dongfeng Honda, but also will play a role as a link to bring more diversified high-value services to the "Family", and is committed to building a user co-innovation ecology. As Gou Tiansheng, deputy general manager of Dongfeng Honda Motor Co., Ltd., said: "This brand is Dongfeng Honda's adherence and continuation of the user-centered creed, on the one hand, to explore new communication models, on the other hand, to insist on not forgetting the original, through new forms of communication, to build a good user relationship, understand each other, shorten the distance, and depict the appearance of Dongfeng Honda's family with love and companionship." ”
8 million users per homeAt the Dongfeng Honda User Ecology Conference and User Brand Conference, Pan Jianxin, Executive Deputy General Manager of Dongfeng Honda Automobile Co., Ltd., presented Mr. Wang, the owner of the company, with a commemorative medal of "8 million users", marking the historical achievement of Dongfeng Honda with a total of 8 million users. For Dongfeng Honda, reaching 8 million users will become an important milestone for the company's development, helping Dongfeng Honda accelerate its transformation into a "value-creating enterprise" and bring users higher quality products, services and experiences. 
This year, is the 20th anniversary of the establishment of Dongfeng Honda, at this milestone node, Dongfeng Honda ushered in a drastic reform, around the 20th anniversary of the brand put forward the strategic slogan of "change, rebirth, create the future", Dongfeng Honda on September 21 this year from the three levels of technology, wisdom and love to renew the corporate brand "stay ahead", and realized the gorgeous turn from last year's E:Ns pure electric brand to this year's E:HEV E:PHEV strong electric intelligent hybrid technology brand. "Dongfeng Honda focuses on EVs, HEVs, and PHEVs to meet the diverse needs of users with a more complete electrification product matrix. In the future, Dongfeng Honda will continue to create high-quality and high-value products for consumers. At the press conference, Shohiro Watanabe, general manager of Dongfeng Honda Motor ***, emphasized. He further said that entering the new era of smart electronics, Dongfeng Honda will firmly promote the real commitment to "change, rebirth, and create the future" for the family, and make every Dongfeng Honda car a "home space" with digital drive and electrification transformation. There is no doubt that the arrival of the "home" user brand is the deepening of Dongfeng Honda's transformation and the solid cornerstone for Dongfeng Honda to enter a new era of brand co-construction. According to Pan Jianxin, with the cumulative 8 million users as a new starting point, Dongfeng Honda launched the "home" brand, the purpose of which is to create a more advanced service experience for users. It is reported that the "home" brand will accompany users to grow together and set sail from the four dimensions of "home experience", "home service", "home community" and "family growth", and carry out changes and optimizations around all contact points of the whole life cycle of the family, so as to build a perfect user ecosystem and create a new travel experience. 
The home experience will iteratively upgrade Dongfeng Honda's channels, from space design to service mode, will continue the concept of home, and create an experience space and communication and interaction for users to "feel at home".This home service, that is, an all-round upgrade of the service experience, through the all-round housekeeper, full-speed maintenance, comprehensive transparency, full quality protection, full-time protection, whole-hearted selection and other "six home services", so that users can enjoy the all-round, full-speed, all-excellent, comprehensive and wholehearted service experience in the era of "trust and companionship".The family community, through the Dongfeng Honda APP online platform, builds an online and offline integrated family community, bringing super interesting companionship to the familyThe growth of the family is a plan created for the personal growth of users, which will give full play to the creativity of the family and realize the co-creation of the brand and users. "Dongfeng Honda firmly believes that only by supporting and supporting each other with car owners and friends can the word 'home' be formed. With the launch of the 'Benjia' user brand, Dongfeng Honda's 8 million owners have a common identity - 'Benjia', which also reflects that Dongfeng Honda is ready to integrate into and lead the domestic market again. Gou Tiansheng said at the press conference. 
Dongfeng Honda has entered a new era of brand co-construction, chasing individuality and exploring love are the common values formed by the 20-year-old Dongfeng Honda and its 8 million users. In the course of 20 years, Dongfeng Honda has adhered to the "user-centered", launched products that the market needs to be expected by users, and actively promoted racing culture and modification culture, which are closely linked with the actual car life of usersAt the same time, Dongfeng Honda has actively built a communication platform with users through marketing activities such as Civic Night and Hurricane C-Guest, looking forward to sharing, resonating and co-creating with users, and achieving a hard-to-replicate Dongben gameplay. The "Home Day" will push the Dongfeng Honda brand to a new era. 
From December 2nd to December 3rd, this weekend belongs to "Home Day". Dongfeng Honda has specially arranged ten creative areas such as Lingxi Block, Electric Camp, Track Hurricane, Tide Change Party, Home Market, E-sports Players, etc., where families from all over the country gather for love, take photos and check in, visit and experience, DIY interaction, and feel the extraordinary brand charm of Dongfeng Honda's "technology, wisdom and love" in the interesting project. 
The track racing experience area allows countless driving players to experience the most incisive driving pleasure and unlock the track gene flowing in the blood of Dongfeng HondaThe livehouse dream stage is even more explosive, and the audience dances to the beat of the first and releases the love in their heartsDongfeng Honda's technical experts had face-to-face communication and sharing with car owners, and together they developed strong electric intelligent hybrid technologyIn Lingxi Street, the stunning appearance of the new electrification brand attracted countless family members to stop and visit and feel the hard core power of Zhidian Technology at zero distanceIn addition, the electric camp area also exhibited the matrix of Dongfeng Honda's full range of electrified models, allowing the family to experience the electric travel life in an all-round way. Wu Yanzu, the star driver representing Dongfeng Honda Racing in the 2023 CTCC Super Cup TCR China Series, will also be present to share his love for racing and cheer for Dongfeng Honda's "Home Day".On behalf of Dongfeng Honda Racing Team in the TCR event, drivers Xie Xinzhe, Jack Young, Gao Gao and others stood on the platform to help tell the team's passionate story, which aroused countless resonances. 
Regardless of the form, time, scale, number and extensiveness of the participants, the "Home Day" will push Dongfeng Honda's "fan" feast to an unprecedented level and height, especially the high popularity of user participation, far beyond expectations. An on-site staff member of Dongfeng Honda said: "We originally prepared gifts for users to participate in the on-site interactive activities. But the enthusiasm of the people at the scene was beyond imagination. The gifts we prepared didn't last until the end of the event, and they were already sold out." "This will be a new IP for Dongfeng Honda to strengthen communication and co-construction with users, and at the same time, it will also be a landmark event for Dongfeng Honda to enter a new era of brand co-construction." A senior ** person commented.