You may not believe it, but it's true. Recently, there has been a trend of military coats on some university campuses. These young people, instead of wearing designer down jackets and not pursuing fashion trends, chose old-fashioned military coats as their winter equipment.
They say that military coats are warm, durable, cheap, and have a tough, straightforward charm. They don't care what others think, they only care about how they feel.
What kind of mentality is this?What kind of consumption concept is this?What kind of cultural phenomenon is this?Let's take a look.
1. The history and culture of military coats.
A military coat, as the name suggests, is an overcoat worn by soldiers. Its origins can be traced back to Europe in the 19th century. At that time, European countries often fought for colonies and hegemony. Military personnel need a garment that is both warm and easy to move.
As a result, a double-breasted, gun-lapelted, over-the-knee coat became the military coat of the time. This coat not only played a role on the battlefield, but also became popular among civilians and became a fashionable garment.
In China, the appearance of military coats is closely related to China's modern history. From the trench coat of the first period, to the Chinese-style military coat during the War of Resistance Against Japanese Aggression, to the Soviet-style military coat during the War to Resist US Aggression and Aid Korea, to the national clothing during the first period, and then to the new cold-proof clothing during the reform and opening up period, China's military coat has undergone many changes and innovations, and has also witnessed China's changes and social progress.
Among China's military coats, the most representative and influential is the Soviet-style military coat. The Soviet-style military coat refers to a kind of military coat provided to China by the Soviet Union, which is characterized by a double-breasted, gun-lapel lapel, over-the-knee hem design, and the decoration of a hairy neck collar and belt. The colors of the Soviet-style army coats, mainly army green and dark blue, were used to distinguish the different branches of the military and the position.
The Soviet-style military coat is not only a piece of clothing, but also a spirit. It symbolizes the struggle and sacrifice of the Chinese people, as well as the friendship and cooperation between China and the Soviet Union. It is a kind of memory of history, but also a kind of expectation for the future.
Second, the return and popularity of military coats
The trend of Soviet-style military coats continued until the end of the 20th century. With the deepening of reform and opening up and the development of society, China's military coat has also undergone new changes and innovations. On the one hand, military coats are designed and made with a greater focus on quality and comfort, using more advanced and diverse materials and processes to meet different military and climatic needs. On the other hand, the style and color of the military coat are also richer and more diverse, reflecting the characteristics and personalities of different military branches and positions, and also adapting to different occasions and atmospheres.
Among China's new military coats, the most representative and influential is the new cold-proof clothing. The new cold-proof clothing refers to a kind of military coat independently developed and produced by China, which is characterized by a single-breasted, stand-up collar, knee-high design, and a detachable inner tank and cap.
The colors of the new winter suits, mainly gray-green and dark blue, were used to distinguish the different branches of the military and the position. The trend of new cold-proof clothing also reflects the psychology and emotions of Chinese. In an era of peace and prosperity, the new style of winter clothing brings people a sense of pride and self-confidence, and also inspires people's innovative and enterprising spirit. The new type of winter clothing is not only a piece of clothing, but also an ideal and a symbol.
However, just when the new cold-proof clothing became the standard for the best people, an unexpected trend began to become popular among young people. That is, the return of the Soviet-style military overcoat.
On some university campuses, some young people, instead of wearing designer down jackets and not pursuing fashion trends, chose an old-fashioned Soviet-style military coat as their winter equipment. They say that the Soviet-style military coat is warm, durable, cheap, and has a tough, frank charm.
They don't care what others think, they only care about how they feel. What kind of mentality is this?What kind of consumption concept is this?What kind of cultural phenomenon is this?
3. The meaning and value of the military coat.
The return and popularity of military coats shows that many young people's consumption concepts and lifestyles have changed. Instead of blindly following trends and wasting for vanity, they are starting to focus on practicality and individuality. They are no longer deluded by consumerism, but are beginning to have their own judgments and choices.
They are no longer bound by material things, but begin to have their own ideals and pursuits. They are no longer swayed by the outside world, but begin to have their own attitude and spirit.
The return and popularity of military coats also illustrates the cultural identity and historical memory of many young people. They do not forget their roots, their motherland, and history. They respect traditions, heroes, and ancestors. They love their country, they love their people, they love peace.
They inherit the spirit, they inherit the culture, they inherit the wisdom. They innovate ideas, practices, and the future. They are a generation of young people with responsibility, dreams and strength.
Fourth, the influence and enlightenment of the military coat.
The return and popularity of military coats have brought us a lot of influence and inspiration. First of all, it allows us to see the transformation and upgrading of young people's consumption outlook.
They are no longer passive consumers, but active creators. They are no longer manipulated by the market, but market leaders. They are no longer branded, but brand-shavers.
With their actions, they express their values and personalities, and they also influence more people. They are a new consumer force and a new consumer culture.
Second, it shows us the cultural self-confidence and historical responsibility of young people. They do not forget history, do not forget the fundamentals, and do not forget their original intentions. They take history as a mirror, culture as the soul, and spirit as the foundation. In their own way, they have inherited the memory of history and the essence of culture, and also demonstrated the strength and style of the spirit. They are a new kind of cultural inheritor and a new kind of cultural creator.
Finally, it gives us a glimpse of young people's ability to innovate and their future potential. They are not afraid of difficulties, they are not afraid of challenges, and they are constantly exploring. They are driven by innovation, platform by practice, and aimed at the future. They use their wisdom to create new products and services, and also solve new problems and needs. They are a new source of innovation and a new driving force for innovation.
The trend of military coats has caused the world to be sober, and the capitalists are completely dumbfounded in front of the "post-00s"!This is a shocking statement, and it is also a thought-provoking statement.
It reveals the changes of an era and also heralds the arrival of an era. It allows us to see the power of young people, and it also allows us to see the hope of young people.
It allows us to re-acquaint ourselves with the military coat and also re-acquaint ourselves with ourselves. It makes us feel a new trend, and it also makes us feel a new spirit.
The military coat is not only a piece of clothing, but also a culture, but also a concept. It is a kind of reverence for history, but also a kind of anticipation for the future. It is a respect for tradition and a pursuit of innovation. It is a love for the country and a kind of self-confidence.
It is an attitude towards life and a persistence in dreams. It is a kind of sobriety to reality, and it is also a kind of attachment to ideals.
The military coat is not only a trend, but also a strength, but also a spirit. It is a force of resistance and a force of creation. It is a spirit of tenacity and a spirit of freedom. It is a spirit of history as well as a spirit of the future.
It is the spirit of China and the spirit of the world.
The military coat is not only our clothes, but also our culture, but also our philosophy. It is our strength, our spirit, and our future. Let's put on a military coat together, welcome the new era, and create a new future!