Apple's CarPlay feature is a technology that connects the iPhone with the car's entertainment system, which can cast content and apps from the iPhone to the car's screen. Originally, CarPlay was mainly used for *** and navigation functions, allowing car owners to operate apps on their iPhones through the car screen. This is especially handy for gasoline vehicles that don't have access to the internet, as they can connect their iPhone via CarPlay to access the internet** and real-time navigation without the need for special on-board equipment or fees.
However, over time, Apple has upgraded the CarPlay feature to make it more powerful and comprehensive. Now, CarPlay can not only carry ** and navigation functions, but also take over the vehicle's central control screen and LCD instrument screen, and control various electronic devices in the car to achieve a new car machine system. This means that CarPlay can adapt to a variety of screen ratios and provide car owners with a more comprehensive human-computer interaction experience and control various functions in the car. For car companies, this undoubtedly saves them the time and cost of developing their own vehicle machine systems, allowing them to focus on the hardware and mechanical aspects of the vehicle.
However, contrary to Apple's expectations, more and more car companies are choosing to no longer use the CarPlay function. It's not because the carplay isn't good enough, it's because it's too powerful and Apple's ambitions are too big. In the past, CarPlay only provided entertainment and navigation features, and for car companies, this was not their focus. However, when CarPlay began to involve the core data and systems that control the car, car companies began to hesitate.
In the era of smart cars, the in-vehicle system is one of the core components of the intelligent cockpit, and car companies hope to be able to master this part themselves, rather than handing it over to a third party. When CarPlay is upgraded and can take over the dashboard and multiple screens of the car, it needs to capture the core data of the vehicle, such as control, status, and systems. For car companies, this data is their core and confidential information, and it is difficult for them to hand it over to Apple. In addition, OEMs also want to combine the in-vehicle system with the network connection and control of the entire vehicle to achieve a more complete and autonomous smart car experience.
In addition, with the advent of the era of smart cars, many vehicles have networking functions, and the car machine system has been equipped with functions such as entertainment and navigation, and the advantages of CarPlay are relatively reduced, and users' expectations for them are no longer so strong. In addition, the use of the CarPlay function requires paying a fee to Apple and handing over the data to Apple, which increases the cost and risk of the car company. Therefore, many car companies have decided to develop and control their own car machine systems, and no longer give Apple a chance.
For Apple's CEO, Tim Cook, the CarPlay upgrade is a very promising move. They hope that by developing more features, CarPlay can meet the needs of users and car companies, and gain more recognition in the market. However, what they didn't expect was that CarPlay was too powerful and Apple's ambitions were too big, which made car companies hesitate and choose to abandon CarPlay.
In the era of smart cars, the importance of the in-vehicle system cannot be underestimated, it is not only an entertainment and navigation platform, but also a central system that connects all parts of the vehicle. Automakers want to take the lead in in-vehicle systems to achieve a more intelligent and user-friendly driving experience. Therefore, when Apple's CarPlay began to involve the core data and control of the vehicle, car companies were worried about Apple's overly powerful and huge functions and potential control risks.
Apple's CarPlay feature was widely popular in the early days, as it provided convenience** and navigation features for gasoline vehicles without connectivity. However, over time, Apple has upgraded CarPlay to make it more than just an entertainment and navigation platform, but a more powerful in-car system. However, as CarPlay began to involve the core data and control of the vehicle, many car companies chose to no longer use CarPlay and decided to develop and control the in-vehicle system themselves. This made the originally promising CarPlay function unable to obtain the support and recognition of car companies, and also brought some surprises to Apple. In the era of smart cars, car companies want to be able to independently master the in-vehicle system to achieve a more complete and autonomous smart car experience. Therefore, although Apple's CarPlay function is powerful, it is surprising that it was finally abandoned by car companies.