AliExpress, an old cross-border e-commerce platform, has given sellers a lot of new ideas and surprises this year.
In addition to the sellers who do full custody, the sellers who are on the semi-custody also say that the orders are very fast.
These new models are not only easy to order, but also light on operation, reducing the operating costs of many cross-border e-commerce sellers.
But the seller also said:
There are still certain hidden costs in this model, and it is still difficult for sellers who originally only did boutique self-operation to achieve a very good balance between existing self-operated stores and managed stores.
Compared with the self-operated model, the semi-managed model shows obvious cyclical characteristics of off-peak seasons, and the personnel structure needs to be adjusted in a timely manner according to the actual situation of the platform.
Mango jam is recommended to everyoneIn order not to fall behind, semi-custody still has to be on, but you can arrange 1-2 people to do it in the early stage.
Industry insiders revealed:
Due to the fact that semi-hosting has just started, there will be an obvious phenomenon in the off-peak season, but it will be greatly improved after a period of development, and the number of orders in the off-season will be enough to feed a team.
1. Seize the AliExpress semi-custodian bonus period
At present, AliExpress's semi-managed model can only be upgraded from the original self-operated stores.
In the early days, there were still gold and silver medal requirements, and many sellers couldn't do it if they wanted to.
The manager of Mango also made a relevant report at the time, and synchronized the news to everyone for the first time: "AliExpress's "semi-hosted" model is about to be launched, and the invitation channel has been opened. Now that AliExpress semi-managed has lowered the entry threshold, ordinary AliExpress self-operated stores can also be upgraded to a semi-managed model, and it is highly recommended that you seize the opportunity to try to do it.
Semi-managed provisioning requirements
1.New business: newly opened stores in the past 90 days (praise rate=85% or empty;SNAD <8% or empty).
2.New products: new products in the past 30 days.
3.More than 90 days old business: the praise rate is more than 90%, and the SNAD rate is less than 8%.
Sellers who have reached the standard can enter the semi-managed entrance through the banner on the homepage of the merchant workbench
The seller who actually operated it said:
Semi-custody can be used as an effective supplement to full custody, and high customer unit price products can also be done. If the buyer's order is not enough for free shipping, our seller will share part of the cost with the platform. Of course, the pricing of the product is set by us, which is more flexible than full hosting.
I believe that many sellers who are waiting for the full custody model will be entangled:I have stocked up on the official warehouse with full custody, so how can I ensure that my products will be able to sell?
AliExpress's solution is more straightforward, or it organizes merchants to directly contact consumers, so that merchants can directly participate in market competition, so that they can respond quickly in product selection and chain strategy.
It retains the "freedom" of the merchant's own operation, and can also enjoy the semi-managed "choice" channel traffic, which provides a very good solution for sellers.
It is understood that before Double 11, AliExpress preferred the stock of rookie warehousesIt has increased 10 times compared with last year, new stocked productsMainly from fully managed and semi-managed businesses
Second, the mango store manager AliExpress semi-managed function inventory
Sellers who have upgraded to semi-custodian can directly use Mango store manager to improve the efficiency of semi-custodial product editing, delivery and other related operations, and the detailed operation tutorial is as follows:
1.Authorized AliExpress semi-managed store
Before authorizing an AliExpress semi-managed store, you first need to authorize 1 AliExpress store (and AliExpress call the unified authorization interface).
2.**Product synchronization semi-managed products
3.Bulk edit semi-managed product information, including Participating Countries, Logistics Information, Inventory
Note: Semi-managed currently supports 47 countries, and more countries will be gradually expanded in the future. If you don't want to sell in a country, you can change the JIT inventory in that country to 0;
The semi-managed product pricing is ** after subtracting the freight, the seller has the right to set the price, and the ** displayed at the front desk is the seller's pricing + logistics freight (the freight is automatically generated according to the weight filled, it is recommended to fill in according to the actual filling).
In addition, on the AliExpress** product page, you can filter all semi-managed products.
4.Manage semi-managed items in bulk
Support batch editing of product names, logistics attributes and warehousing information, operation path: [Customer Service] [AE Semi-Hosting] [Commodity Management].
In addition,The mango store manager also supports AliExpress's semi-managed JIT order batch order delivery, come and use the mango store manager to place orders efficiently!
The mango store manager has prepared a 15-day membership trial for all AliExpress novice sellers, and interested sellers can follow me and send me a private message to receive it.