As an important platform for cross-border e-commerce, AliExpress has attracted more and more merchants to settle in. On AliExpress, merchants can choose from three modes of operation: fully managed, semi-managed, and self-operated stores. This article will analyze these three models to help merchants better understand and choose the right way to operate.
1. Fully managed mode.
The fully managed model means that the merchant hands over all the operation of the store to the AliExpress platform to manage. In this mode, the merchant only needs to be responsible for the ** and delivery of the goods, and other work such as store management, marketing promotion, customer service and other work are taken care of by the AliExpress platform.
The advantage of the fully managed model is that merchants can save a lot of cumbersome operational work, and at the same time, they can also use the professional capabilities of the AliExpress platform to improve the store's popularity and sales. In addition, the fully managed model can also help merchants better understand market demand and consumer behavior, and provide strong support for future product development and marketing strategies.
However, there are some drawbacks to the fully managed model. First of all, merchants need to pay a certain hosting fee, which can increase the cost for merchants. Secondly, the AliExpress platform may make some adjustments and optimizations to the store, which may affect the merchant's business plan and strategy.
2. Semi-managed mode.
The semi-managed model means that the merchant is responsible for part of the operation and leaves the rest of the work to the AliExpress platform to manage. For example, merchants can take care of the photo, upload, and description of the product themselves, while leaving the work of marketing and promotion, customer service, etc. to the AliExpress platform.
The advantage of the semi-managed model is that merchants can better grasp the operation and sales data of the store, and at the same time, they can also develop and promote products according to their own business plans and strategies. In addition, the semi-managed model can also help merchants save certain costs, as merchants only need to pay a portion of the hosting fees.
However, there are also some drawbacks to the semi-managed model. First of all, merchants need to spend more time and effort to manage the occupancy, which can increase the burden on merchants. Secondly, if the cooperation between the merchant and the AliExpress platform is not smooth enough or the communication is not timely enough, it may affect the operation and sales of the store.
3. Self-operated store model.
The self-operated store model means that the merchant is responsible for all the operation of the store, including the AI assistant to create seasonal products such as photography, uploading, tracing, marketing and promotion, customer service, etc. In this model, merchants need to invest more time and energy in managing their stores, while also taking on more risks and responsibilities.
The advantage of the self-operated store model is that merchants can better grasp the operation and sales data of the store, and at the same time, they can also develop and promote products according to their own business plans and strategies. In addition, the self-operated store model can also help merchants increase brand awareness and customer loyalty, as merchants can better communicate and communicate with customers.