Fortunately, the problem was discovered early, and it was detected early. Like a ** patient who took out the hospital report with his hand and smiled, Xiaopeng Motors at this moment probably has the same mood: when the medicine is eliminated, the mood is so refreshing that he puts his hands in his pockets and hums all the way: this feel is very cool. Of course, this is a joke, but the mood of the two is probably the same, thanks to the physical discomfort brought by the old G9, so that Xiaopeng, who consciously did a physical examination, found the crux of the problem. Now, after conditioning, Xiaopeng has begun to taste the sweetness of "medicine to get rid of the disease".
Since the launch of the 2024 Xpeng G9 in Dunhuang in September this year, sales have been reported frequently. In October, the G9 won the sales championship in the 300,000-level pure electric medium and large SUV, and has been the sales champion of pure electric medium and large SUVs for four consecutive weeksIn November, it continued to occupy the first place in the sales list of 300,000-level pure electric medium and large SUVs, and the sales volume continued to rank first for two consecutive months, such as the well-known "Feitian" painting in Dunhuang, and the G9 of the 300,000-level pure electric medium and large SUV market really "took off".
Taking advantage of the bridgehead of China's cultural export to the world 2000 years ago, G9 has really made a good start for the delivery of global users - according to official data, in the past two months of delivery, G9 has ranked first in the sales of medium and large new energy SUVs in Norway and Denmark, and has become the mainstream best-selling model in the local market, among them, the market share of G9 in Denmark is as high as 45%, and the market share in Norway is as high as 3047%, the open pattern of G9 has paved the way to enter the hinterland German market in 2024, which cannot be said to be "two flowers" at home and abroad.
Now, there may be a bit of a "hindsight" taste, but after seeing and hearing about G6 staged a turnaround drama of "turning the tide and helping the building to fall", I think that even those keyboard warriors who are busy teaching He Xiaopeng to build cars have realized: Xiaopeng, who has been beaten by society, has really played several key growths, at least, Xiaopeng has realized that "** is the best medical beauty of the product" - G9 price 26390,000-35990,000 yuan, compared with the old model, the overall price is 4 lower6-6.00,000 yuan, ** as soon as it was announced, potential users had 2 more reasons to refuse.
Because, in fact, everyone knows the crux of G9, it is actually a good product that has been behind the pot, and it has been responsible for Xiaopeng's long-term accumulation of bad organizations, products, channels, marketing, etc., but after thinking about it, today's Xiaopeng can gradually transform, and the painful learning from G9 as a starting point is indispensable. Therefore, when the old G9 of "top intelligence, excellent products, and marketing failures" came over again, and made up for the shortcomings, its take-off became predictable, and the result was as expected, after the price fell back to the user's expected range, it was seen by more people as the highlight of Xiaopeng's intelligent flagship.
Of course, such a conclusion is not based on subjective assumptions, it is supported by objective data - according to official data, G9 sales composition, MAX version accounts for up to 80%, as a centralized carrier of Xiaopeng's latest intelligent driving technology, G9 MAX version is equipped with dual Orin-X chips and dual lidars, computing power reaches 508TOPS, the whole car includes lidar, a total of 31 sensing elements, can achieve 360°The perception ability can realize full-scene intelligent assisted travel, including XNGP intelligent navigation assisted driving, and Xpeng's smart label has been pulled to a new height by G9.
Recognized by the market, this is a gift from the market to G9, and for Xpeng Motors, the double happiness is that G9 has not only been recognized by the market, but also by the industry: recently, G9 won the "Danish Auto Awards Technology Leader of the Year Award" at the 2023 Auto Awards held in Copenhagen Cirkusbygningen, becoming the only Chinese model to win the Auto Awards award this year. If market recognition is a gift from G9, then industry recognition is a praise for Xpeng's technology worship, which is an incentive for products and brands.
And for the G9 competing models, what is more fatal is that the reborn G9 has become an "award harvester", in the field where it does not focus on propaganda - "three energy" (intelligence, performance, electric energy), but the safety field outside the "three energy", think about it, you will be the same as the G9 competing models, realize how lethal the resulting is, in Han Han's words: The limit you think is just the starting point for others. The same is probably true of what the G9 has invested in and gained in terms of security, and its starting point may be an unattainable limit for others.
In the test of various authoritative cognitive institutions at home and abroad, the G9 has won three five-star safety certifications from China and Europe, C-NCAP, C-AHI and E-NCAP, which is enough to prove its excellent performance in vehicle safety. Specifically, in the 2021 revision of C-NCAP, which is the most difficult in history, G9 won the five-star safety certification, winning 1 all-time high score and 9 perfect scores;In the 2022 version of the C-AHI, which is the most difficult in history, the G9 won the five-star health car certification, and the air quality in the car has the highest scoreIn the 2023 version of E-NCAP, which is the most difficult in history, G9 won the five-star safety certification and the highest score for Chinese brands in the VRU protection project.
If the safety performance is the mountain that every model climbs, at this moment, the G9 standing on the mountain peak probably wants to sigh: over the hill, only to find that no one is waiting. Just like in martial arts**, the peerless master who is lonely and seeks defeat, when no one can match him, he will always inevitably be lonely, and I thought that G9 had probably reached this "realm" in the field of security.
Write at the end
When the 2024 G9 was launched, Xiaopeng officially defined this press conference held in Dunhuang as "fighting G9 again", between the lines, it all revealed the courage and will of "get up from there if you fall from there", and the fact is that G9 did it, to paraphrase the lines of "The True Color of Heroes": G9 who has been waiting for a year, finally waited for the opportunity to belong to it, not to prove how great it is, just to fight for a breath, just to tell everyone that what it lost must be taken back.
It's clear that the G9 did, and judging by its sales trends, this is just the beginning of ......